According to a report from the Brazilian media "Public Information" on May 23, the Brazilian health authorities have strengthened the ban on e-cigarettes. The National Health Surveillance Agency (Anvisa) in Brazil has reinforced the prohibition on electronic smoking devices (DEFs), including popular e-cigarettes. Under Joint Board Resolution No. 855/2024, the commercialization, importation, storage, transportation, and advertising of these devices are prohibited. Additionally, the use of e-cigarettes in public or private enclosed spaces remains banned.
The Consumer Protection and Defense Secretariat will strengthen supervision to ensure the new resolution is enforced, particularly in places such as tobacco shops. The head of the Secretariat, lawyer Júlia Holst, emphasized that business owners need to pay attention to Anvisa's new regulations. She also pointed out that the monitoring agencies in Macaé will actively oversee and penalize the illegal sale of these products in accordance with the regulations of the National Consumer Secretariat (Senacon).
The ban also extends to prohibiting advertising of tobacco products in any media, whether it be print, electronic, or digital. Violating businesses will receive notices requiring them to remove illegal advertisements. This regulation, which has been in effect since 2009, has been reaffirmed by a new resolution.
Anvisa's decision is an important step to protect public health, emphasizing the importance of strict measures against the use and marketing of e-cigarettes.
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