2Firsts, September 18, 2025, Dortmund, Germany — InterTabac 2025 is being held from September 18 to 20 in Dortmund. During the exhibition, 2Firsts visited the halls and observed that British American Tobacco (BAT) exhibited multiple products, including the glo heated tobacco (HTP) brand, the VUSE e-vapor brand, and the VELO nicotine pouch brand.
E-vapor: VUSE Ultra as the Flagship, New Zero-Nicotine Product
At this year’s show, BAT’s core push is its new e-vapor product, VUSE Ultra. Large-format advertising was deployed on site, and a dedicated zone was set up for display.（Read More：
Notably, BAT also brought the zero-nicotine product VUSE GO 1000. It features a replaceable-pod design, with two pods included in each kit.
Heated Tobacco: Focus on glo HYPER PRO
Nicotine Pouches
Interactive Booth Area
For more on-the-ground coverage, visit the2Firsts InterTabac Special Section.
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