China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%

Industry Insight by Mincy, edited by Sophia
Jan.19.2024
China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
China's e-cigarette exports to 125 countries increased in November, with prices also showing signs of stabilizing.

Editor's note: 2FIRSTS analyzed the November 2023 customs data report from China, using "key figures" to examine monthly changes and present a series of noteworthy trends in e-cigarette exports.


 

Trade Partners: 125

 

In November, China's e-cigarette trade involved a total of 125 destination countries and regions, which is an increase of three trading partners compared to the previous month's 122.

 

Compared to the past three months, November saw the addition of seven new trading partners: Uganda, Malawi, the Federated States of Micronesia, Algeria, Syria, Qatar, and French Saint Martin. However, one trading partner, French Polynesia, was removed during this period.

 

Export Prices: Expected to Stabilize

 

In November, the average export price of e-cigarettes in China was $41.99 per kilogram, showing a slight increase of 0.17% compared to the previous month but a decrease of 24.63% compared to the same period last year. This marks the first price increase in export since March this year.

 

Turkey has emerged as the most expensive destination with a price of $201.96 per kilogram, while Qatar stands as the country with the lowest price at $3.60 per kilogram.

 

The average export price of e-liquid products was $36.32 per kilogram, which decreased by 1.22% compared to the previous month. Bangladesh had the highest price, at $115.26 per kilogram, while Qatar had the lowest price at $3.60 per kilogram.

 

The average export price of non-e-liquid products is $90.19 per kilogram, which decreased by 1.14% compared to the previous month. The price per unit is $4.86, experiencing a 0.79% increase from the previous month. Turkey has the highest price at $53.67 per unit, while Cambodia has the lowest price at $0.62 per unit.

 

China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
Image Source: 2FIRSTS (Mincy)

 

Export Market Concentration

 

In November, the top 10 countries in terms of export amount accounted for 74.09% of the total exports, while the top 20 countries accounted for 86.74%.

 

Among them, the United States and the United Kingdom are the most stable, with the United States consistently maintaining the top position with a share of around 30% over the long term. The United Kingdom has consistently held the second position with a share of around 10%.

 

Meanwhile, markets in countries or regions currently experiencing regulatory policy changes (or a higher degree of gray trade) are displaying larger volatility, such as Russia and Australia.

 

In October, the top 10 countries in terms of export amount accounted for 76.08% of the total export, while the top 20 countries accounted for 88.31%.

 

The export of e-cigarettes is showing a scattered trend.

 

China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
Image source: 2FIRSTS (Mincy)

 

 

China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
Image source: 2FIRSTS (Mincy)

 

China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
Image source: 2FIRSTS (Mincy)

 

Top 20 Countries' Monthly Changes

 

In November, Australia recorded the highest growth rate at 305.82%, followed closely by Russia and Croatia with growth rates of 138.90% and 80.82% respectively.

 

The United Kingdom experienced the largest decline in export volume, with a decrease of 25.155 million US dollars compared to the previous month, representing a drop of 20.89%. Following closely behind are Japan and Belgium, with decreases of 30.55% and 24.19% respectively.

 

China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
Image source: 2FIRSTS (Mincy)

 

Among the top 20 countries, Japan has the highest average price at $145.75 per kilogram, while South Korea has the lowest at $20.37 per kilogram.

 

China E-Cig Trade in November: Transactions with 125 Countries, Top 20 Constitute 86.74%
Image source: 2FIRSTS (Mincy)

 


Data indicates:

 

HS code 240412 refers to non-combustible products that do not contain tobacco or reconstituted tobacco, but do contain nicotine for non-smoking consumption.

 

The HS code 854340 refers to e-cigarettes and similar personal electronic vaporization devices.

 

The classification "240412" represents products that fall under the category of "e-liquid" while the classification "854340" represents products that do not contain e-liquid. The aforementioned classifications are used to refer to the categories mentioned earlier.

 

The average export price is calculated by dividing the total export value of China to country X by the total export volume of China to country X, measured in kilograms.

 

Export Unit Price refers to the average price per unit of goods exported by China to X country, excluding e-liquid products. It is calculated by dividing the export value of goods excluding e-liquid products from China to X country by the total export volume of goods excluding e-liquid products from China to X country, measured in units.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
The vaping rate among women aged 25 to 34 in Great Britain reached 18.3% in 2025, up from 13.7% in 2024 and 8.3% in 2020, according to data from the Office for National Statistics (ONS). The figure was the highest for this group since records began in 2014 and exceeded the 14.4% recorded among men of the same age. Adults aged 25 to 34 also overtook those aged 16 to 24 as the age group with the highest vaping prevalence. Overall, about 5.4 million adults in Great Britain used e-cigarettes in 2025, broadly unchanged from the previous year.
DATA
Oct.13
Product | Philip Morris Korea Launches Two TEREA ONYX Capsule Tobacco Sticks, Expanding Portfolio to Five Lines
Product | Philip Morris Korea Launches Two TEREA ONYX Capsule Tobacco Sticks, Expanding Portfolio to Five Lines
Philip Morris Korea launched TEREA ONYX, a new tobacco stick line for IQOS ILUMA devices, on October 15, 2026. The initial products, AMANG PEARL and CALI PEARL, feature tropical-inspired flavors, Fresh Filters and capsules designed to deliver different flavor experiences before and after activation. Both are priced at KRW 4,800 per pack and are available at convenience stores nationwide and IQOS-operated stores in South Korea. The launch expands the Korean TEREA portfolio from four product lines to five, following earlier capsule tobacco stick additions in 2026.
product
Oct.23
Imperial Brands Sees Double-Digit NGP Growth as Sixth Year of Tobacco Revenue Gains Backs £1.5 Billion Buyback
Imperial Brands Sees Double-Digit NGP Growth as Sixth Year of Tobacco Revenue Gains Backs £1.5 Billion Buyback
Imperial Brands reaffirmed its FY26 guidance in its October 8 pre-close trading update, forecasting double-digit net revenue growth in next-generation products and share gains across heated tobacco, vape and modern oral. Tobacco net revenue is expected to grow at a low-single-digit rate, marking a sixth consecutive year of growth. The company has completed its £1.45 billion FY26 share repurchase and announced a £1.5 billion buyback for FY27. Group adjusted operating profit is expected to increase 3% to 5%, while free cash flow is forecast to exceed £2.2 billion.
Oct.09
NAS 2026 | Cliff Douglas: Risk Continuum Should Play a Central Role in Tobacco Policy
NAS 2026 | Cliff Douglas: Risk Continuum Should Play a Central Role in Tobacco Policy
Cliff Douglas, a veteran U.S. tobacco-control and public health policy figure, told NAS 2026 that the “continuum of risk” should play a central role in tobacco policy. He called for clearer market pathways, stronger risk communication, differentiated regulation and enforcement, and said possible FDA reforms to PMTA reviews could be a “welcome correction” if they create a more efficient, predictable route for scientifically substantiated lower-risk products. Read 2Firsts’ on-site coverage.
Sep.26
German Tobacco Tax Revenue Falls 10.8% Through August as Tax-Paid Cigarette Volume Drops 12.6%
German Tobacco Tax Revenue Falls 10.8% Through August as Tax-Paid Cigarette Volume Drops 12.6%
Germany collected €9.789 billion in total tobacco tax revenue from January through August 2026, down 10.8% from a year earlier, according to the Federal Ministry of Finance. Germany's tobacco tax base covers not only cigarettes and fine-cut tobacco but also heated tobacco and vaping liquids taxed as tobacco substitutes. The German Association of the Tobacco Industry and Novel Products, or BVTE, citing federal statistical data, said tax-paid cigarette volume fell 12.6% to 40.6 billion sticks. BVTE is using the latest figures to argue against further tax increases planned from 2027 through 2030, while Germany's parliament is scheduled to hold a first reading of the bill on September 24.
Sep.23