On April 5th at 11:00 am local time, the organizers of the Spanish new tobacco exhibition EVO NXT held a forum on the analysis of the EU nicotine pouch market at the exhibition venue.
The keynote speakers for this forum are Jonas Lundqvist, the CEO of the Nordic Nicotine Pouches Alliance (NNPA.EU), and Robert Casinge, the editor-in-chief of pouchforum.eu.
Jonas Lundqvist shared the latest updates on the EU nicotine pouch market at the forum. According to his presentation, the market share of EU nicotine pouches has exceeded 900 million euros in 2023, with the Nordic countries having the largest market share.
Currently, 9 member states of the European Union specifically regulate nicotine pouches as tobacco-related products. Additionally, 4 member states classify nicotine pouches as therapeutic medical products or food, with no approval yet issued for sale as pharmaceuticals or food. Meanwhile, the majority of member states (14) regulate nicotine pouches according to general consumer and safety laws.
Jonas Lundevist stated that, due to a long-standing tobacco tradition, the Scandinavian Peninsula has established a cluster of nicotine pouch markets. Market research shows that the popularity of nicotine pouches is on the rise, with an increasing number of available brands and growing involvement from retailers and related businesses. Though undeveloped markets currently do not show market activity, numerous markets with high smoking rates and large populations will become important markets for nicotine pouches in the future.
According to Jonas Lundqvist, there are over 90 nicotine pouch brands in the EU's 27 countries, with physical retail accounting for 68% and online retail accounting for 32%. The total sales points for nicotine pouches in the EU include 104,000 physical retail points and 90 online retail points. Additionally, in the EU, the nicotine pouch manufacturing industry is mainly concentrated in Sweden, Poland, Italy, the Czech Republic, etc.
2FIRSTS will continue to report on the EVO NXT exhibition, stay tuned for updates.
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