HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece

Nov.15.2024
 HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
HAYATI launches new Hayati® Mini Ultra disposable vape in UK, featuring two 2ml transparent e-liquid pods with different flavours, allowing users to switch flavours by twisting the mouthpiece, providing approximately 1500 puffs.

Disclaimer

 

  • This article is intended solely for internal industry communication and does not constitute an endorsement of any brand or product.
  • The images presented in this article are for factual illustration purposes only and should not be interpreted as advertisements for any product.
  • Access to this article is prohibited for minors.

 

Recently, 2Firsts noticed that the vape brand HAYATI has launched the Hayati® Mini Ultra vape in the UK market. The product features two 2ml pods, compliant with TPD standards, and offers approximately 1500 puffs.

 

Specifically, the product features of the Hayati® Mini Ultra include:

 

 HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
Hayati® Mini Ultra parameters | Plotting: 2Firsts

 

The main feature of the Hayati® Mini Ultra is its ability to hold two 2ml transparent e-liquid pods with different flavours, allowing users to switch between the two flavours by twisting the mouthpiece.

 

 HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
Hayati® Mini Ultra | Image source: vapesourcing

 

Previously, the HAYATI brand launched the Hayati® PRO Ultra vape, which also features a similar twist mouthpiece design. However, this product is equipped with two 12ml e-liquid pods and claims to provide approximately 15,000 puffs.

 

 HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
HAYATI® Pro Ultra Disposable 15,000 Puffs|Image Source: HAYATI Official Website

 

It is worth noting that the Hayati® Mini Ultra does not feature the electronic screen used in the Hayati® PRO Ultra for direct battery level display. Instead, it uses a color-changing "lotus-shaped" LED indicator to indirectly show the battery level.

 

Currently, the Hayati® Mini Ultra is available on the official HAYATI website and other well-known UK vape retailers like vapesourcing.uk, with the product page marked as "COMING SOON."

 

 HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
Hayati® Mini Ultra Product Page | Image Source: vapesourcing

 

According to the official HAYATI website, the HAYATI brand is owned by PAX Innovations (Shenzhen) Limited. All product registration applications with the UK Medicines and Healthcare Products Regulatory Agency (MHRA) are submitted by this company. The HAYATI website also references "PAX Manufacturing" and includes a link to the corresponding website.

 

 HAYATI Launches 2-in-1 Product in the UK with Twist Mouthpiece
PAX official website | Image source: PAX

 

The PAX official website states that the company was founded in Hong Kong in 2021. Its founder, Mr. He, is an experienced expert in the e-cigarette industry, dedicated to the research and innovation of e-cigarette products.

 

2Firsts will continue to track the latest products and market trends in disposable vapes, offering the public accurate and authoritative industry information.

 


 

2Firsts' product column remains committed to delivering readers the latest product updates in the new tobacco field. We invite readers to submit insights and news on e-cigarette developments.

 

For unique perspectives or information, feel free to contact us at carrie.cai@2firsts.com or scan the QR code below.

U.S. Rep. Krishnamoorthi Questions FDA Over Planned PMTA Rewrite, Seeks Communications With Altria and Reynolds
U.S. Rep. Krishnamoorthi Questions FDA Over Planned PMTA Rewrite, Seeks Communications With Altria and Reynolds
U.S. Rep. Raja Krishnamoorthi on Oct. 6 questioned the FDA over its plan to reassess and potentially replace the 2021 PMTA regulatory framework, asking the agency to identify provisions it may change or eliminate, state whether current scientific evidentiary standards will be maintained, and disclose communications with Altria, Reynolds and other parties challenging the rule. Krishnamoorthi led a congressional investigation into JUUL and youth vaping in 2019 and has since remained active on e-cigarette regulation and enforcement.
Regulations
Oct.08
Product | PMJ Adds Bold Ruby to IQOS ILUMA i Lineup in Japan, Convenience-Store Rollout Starts Sept. 29
Product | PMJ Adds Bold Ruby to IQOS ILUMA i Lineup in Japan, Convenience-Store Rollout Starts Sept. 29
Philip Morris Japan (PMJ) launched Bold Ruby as a new regular color for the IQOS ILUMA i and IQOS ILUMA i ONE in Japan on September 16, 2026, priced at JPY 6,980 and JPY 3,980, respectively. Initial sales began through IQOS online and physical channels, with convenience stores and selected tobacco retailers set to follow from September 29. Bold Ruby is a regular rather than limited-edition colorway and is available for the ILUMA i and ILUMA i ONE, but not the ILUMA i PRIME. The release does not involve changes to the devices' core hardware or functions.
Sep.22
Why Does JPMorgan Favor BAT Over Philip Morris Despite Forecasting Slower Growth of 3.9% Versus 6.2%?
Why Does JPMorgan Favor BAT Over Philip Morris Despite Forecasting Slower Growth of 3.9% Versus 6.2%?
JPMorgan resumed equity research coverage of British American Tobacco (BAT), Philip Morris International (PMI) and Imperial Brands in November 2026, assigning BAT an Overweight rating and the other two companies Neutral ratings. The bank forecasts like-for-like sales growth of 3.9% for BAT and 6.2% for PMI in 2027, but estimates the two companies will trade at approximately 11 times and 21 times 2027 earnings, respectively. JPMorgan cited BAT's improving position in US nicotine pouches and vaping products as a driver of its investment outlook. BAT reported a 220% constant-currency increase in US modern oral nicotine revenue in the first half of 2026, while PMI's ZYN US shipments returned to growth in the third quarter. Imperial expects NGPs to represent 4% to 5% of sales and has expanded its oral portfolio through acquisitions.
Capital Markets
Nov.12
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada's federal government is considering changes to current restrictions on where nicotine pouches can be sold, potentially allowing authorized products to return to convenience stores and other general retail channels, although no decision has been made. Since 2024, emerging nicotine replacement therapy products such as nicotine pouches have been largely restricted to behind-the-counter pharmacy sales. Health Canada, meanwhile, continues to recall unauthorized and higher-strength nicotine pouches, indicating that the current discussion concerns retail access for authorized products rather than a broad relaxation of nicotine pouch regulation.
Sep.14
Special Report|Virginia Vape Directory Shows Contrast Between Vuse and JUUL Pod Systems and CrossBar 20K, Loon Flavored Disposables
Special Report|Virginia Vape Directory Shows Contrast Between Vuse and JUUL Pod Systems and CrossBar 20K, Loon Flavored Disposables
A 2Firsts analysis of Virginia's liquid nicotine and vapor product certification directory identified 213 product records from 15 manufacturers. Companies associated with BAT, Altria, Imperial Brands, JTI and JUUL account for 127 entries. The directory also includes independent brands CrossBar 20K, Loon and Breeze. CrossBar advertises a 13mL disposable capable of up to 20,000 puffs, while Loon has 16 disposable entries featuring fruit, cooling and beverage-related flavors. Of all records, 120 are labeled as under FDA PMTA review. Virginia introduced revised penalties on October 1, 2026, including a minimum first-violation civil penalty of $5,000 per unlisted product, alongside new retail tobacco permitting requirements.
Regulations
Oct.30
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Philip Morris Japan launched its fourth confirmed nationwide convenience-store discount campaign for IQOS ILUMA i devices in 2026 on October 26, cutting three models by as much as ¥2,000, or about $12.70. The campaign began one day after JT ended a promotion that reduced Ploom AURA to ¥1,480, or about $9.40. JT says Ploom's share of Japan's heated-products category rose from 10.9% in January 2024 to 18.3% in June 2026, a gain of 7.4 percentage points, while PMI says IQOS still held about 68% category share in the third quarter. At the same time, Japan's two-stage heated-tobacco tax adjustment has pushed stick prices higher, leaving device discounts as an increasingly important tool for lowering the upfront cost of customer acquisition.
Market
Oct.28