Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk

Jul.27
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia is entering a new phase of debate over vape and tobacco regulation. The National Narcotics Agency (BNN) has proposed a total vape ban, with some lawmakers supporting stronger restrictions. At the same time, the Health Ministry is advancing tobacco and nicotine regulations under Government Regulation No. 28/2024, including measures such as plain packaging and product controls. Tobacco and vape industries have warned that tighter rules could affect a sector worth around $40 billion, supporting about 6 million jobs and contributing significant tax revenue.

Key Points

  • Indonesia’s National Narcotics Agency (BNN) has pushed a proposal for a total vape ban.
  • Some members of House Commission III support stronger vape restrictions.
  • The Health Ministry is advancing tobacco and nicotine regulations under PP No. 28/2024.
  • Tobacco industry groups warn of economic and employment impacts from tighter rules.
  • Indonesia’s nicotine market faces competing security, health and industry interests.

2Firsts

July 26, 2026

According to Tempo English, WTVB and other reports, Indonesia entered a new round of debate over vape and tobacco regulation in late July 2026. The National Narcotics Agency (Badan Narkotika Nasional, BNN) proposed a total vape ban, while the Health Ministry moved forward with broader tobacco and nicotine product regulations, drawing concerns from tobacco and vape industry groups.

The debate is not limited to a single vape prohibition proposal. It reflects competing policy priorities: BNN is focused on regulatory risks, the Health Ministry is pursuing public health objectives, and industry groups are concerned about economic consequences.

Indonesia has not implemented a nationwide vape ban, and the measures remain under policy discussion and regulatory review.

BNN Pushes Vape Ban Debate

Indonesia’s National Narcotics Agency (BNN) has become a key driver of the latest debate over vape regulation.

According to reports, BNN chief Suyudi Ario Seto raised proposals for stronger vape controls during discussions with Commission III of the Indonesian House of Representatives (Komisi III DPR RI).

BNN argued that stronger legal measures are needed to address risks associated with vape products.

Some lawmakers supported stricter controls. Commission III Chairman Habiburokhman and Deputy Chairman Ahmad Sahroni said lawmakers could consider stronger restrictions if vape products are found to pose significant risks.

BNN has also previously released testing information, saying it analyzed 341 vape liquid samples and reported that some samples involved substances including methamphetamine, synthetic cannabinoids and etomidate.

The information reflects BNN’s statements and serves as part of its rationale for stronger oversight. It does not indicate that all vape products contain such substances.

Health Ministry Advances Plain Packaging and Tobacco Rules

Beyond BNN’s vape restriction proposal, Indonesia’s Health Ministry is pursuing broader tobacco and nicotine regulation.

The measures are based on Government Regulation No. 28/2024 and include requirements related to tobacco and nicotine product packaging, product restrictions and consumer protection.

The ministry’s draft regulations include measures such as plain packaging, limits on nicotine and tar levels, and controls on additives.

Unlike BNN’s security-focused approach, the Health Ministry’s framework is primarily based on public health objectives, including reducing tobacco use and protecting younger consumers.

Tobacco and Vape Industries Warn of Economic Impact

Tobacco and vape industry groups have raised concerns over tighter regulations.

Industry representatives argue that excessive restrictions could affect a large supply chain involving manufacturers, farmers and workers.

The industry says Indonesia’s tobacco sector is worth around $40 billion, supports about 6 million jobs and contributes around 300 trillion rupiah (about $17 billion) in excise and related tax revenue.

Industry groups warn that overly strict restrictions could push consumers toward illegal markets.

Vape industry representatives have also argued that electronic nicotine products should be regulated differently from combustible tobacco products.

These views represent industry positions and do not determine government policy outcomes.

Indonesia’s Nicotine Market Faces Regulatory Reset

The debate shows Indonesia is reassessing the regulatory boundaries for vapes and tobacco products.

BNN is focused on regulatory risks and control measures; the Health Ministry is focused on public health and tobacco reduction goals; lawmakers are balancing different policy priorities; and industry groups are emphasizing economic impacts.

For global nicotine companies, Indonesia’s policy direction is significant. As one of Southeast Asia’s major tobacco markets, future regulatory decisions could affect vape, heated tobacco and combustible tobacco businesses.

The final regulatory framework remains under discussion and will depend on further coordination among government agencies, lawmakers and industry stakeholders.

Follow 2Firsts for the latest updates on global tobacco and nicotine regulation, industry developments and market trends.

Cover Image source:WTVB

Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Holdings said in its latest shareholder letter that it is moving to commercialize PACHA products and monetize its PMTA assets as the FDA changes enforcement priorities for unauthorized ENDS products. Thirty PACHA SKUs were previously tentatively identified for a proposed public list of products that the FDA generally does not intend to prioritize for enforcement. Charlie’s is also preparing test-market sales of age-gated flavored disposables and says it currently holds 678 PMTA-related product assets while seeking additional strategic transactions and partnerships.
Sep.11
New Zealand Associate Health Minister Casey Costello Warns on Illicit Cigarettes as Legal Tobacco Sales Halve Over Decade
New Zealand Associate Health Minister Casey Costello Warns on Illicit Cigarettes as Legal Tobacco Sales Halve Over Decade
New Zealand Associate Health Minister Casey Costello said legal tobacco sales in the country have fallen by more than half over the past decade, with sales declining more than 20% in 2025 compared with the previous year. She warned that the decline may not fully reflect lower smoking rates, as increased availability of illicit cigarettes could also be contributing. The government said it would continue strengthening tobacco and vape retail enforcement while monitoring the impact of illicit tobacco on public health and tax revenue.
Aug.26
Bret Koplow Takes Permanent Charge of FDA Tobacco Center After Pushing Faster PMTA Reviews, as HHS Emphasizes Innovation and Access to Lower-Risk Alternatives
Bret Koplow Takes Permanent Charge of FDA Tobacco Center After Pushing Faster PMTA Reviews, as HHS Emphasizes Innovation and Access to Lower-Risk Alternatives
The U.S. Department of Health and Human Services has named Bret Koplow permanent director of the FDA’s Center for Tobacco Products, ending his period as acting chief. Koplow has spent years working on tobacco regulation, law and policy inside the FDA and, while serving as acting director, pushed for faster PMTA reviews and nicotine pouch review pilots. HHS also said CTP will prioritize innovation and access to less harmful alternatives for adult smokers while continuing efforts to protect youth.
Sep.09
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
According to Irish media outlets Highland Radio and BreakingNews.ie, the Irish government is considering whether to adjust vape tax policy in the 2027 Budget. The tax has generated about €22 million ($24 million) in revenue during its first nine months. While no increase has been confirmed, the revenue performance could influence future fiscal discussions. Any tax rise could increase product costs and potentially affect retail prices.
Aug.12
Major U.S.  Vape Distributor Demand Vape Pays at Least $300,000 for White House Lobbying Amid Enforcement Pressure
Major U.S. Vape Distributor Demand Vape Pays at Least $300,000 for White House Lobbying Amid Enforcement Pressure
New York vape distributor Ecto World, which operates as Demand Vape, hired political consultant Roger Stone to lobby the Executive Office of the President on regulation of vaping and related products while facing state enforcement and multiple lawsuits. Public lobbying disclosures show that Ecto World paid at least $300,000 for the work through June 30, 2026. Separately, New York State announced in March that more than 28,500 pounds of vaping products tied to the company had been seized, while New York City and the state have pursued legal or enforcement actions. Public records do not show that the lobbying directly changed any specific regulatory or enforcement outcome.
Sep.08
Charlie’s Says 30 PACHA Vape SKUs Tentatively Identified for FDA’s Non-Priority Enforcement Public List
Charlie’s Says 30 PACHA Vape SKUs Tentatively Identified for FDA’s Non-Priority Enforcement Public List
Charlie’s Holdings said the U.S. Food and Drug Administration notified the company on June 23, 2026, that 30 PACHA vape SKUs with submitted PMTAs had been tentatively identified for inclusion on a planned public-facing FDA webpage. Under enforcement guidance issued by FDA in May, the webpage is intended to identify certain unauthorized products for which the agency generally does not intend to prioritize enforcement of premarket authorization requirements. Charlie’s disclosed the development alongside second-quarter revenue of $3.8 million, up 116% year over year.
Aug.25