IQOS Japan Introduces Multiple Pastel-Style UV-Printed Designs for ILUMA i, Available Until April 20

Key Takeaways

• Publisher: Official IQOS Japan Instagram account @iqos_jp;
• Product information: IQOS ILUMA i has introduced multiple exterior designs featuring pastel-style UV prints;
• Sales information: Available for a limited time at IQOS Stores through April 20.

2Firsts, April 10, 2026

According to content posted by the official IQOS Japan Instagram account @iqos_jp, IQOS ILUMA i has introduced multiple exterior designs featuring pastel-style UV prints (a UV-curing printing process), and they are being sold for a limited time at IQOS Stores through April 20.

According to the post, the official account showcased three different exterior designs: one featuring a light blue and pink pattern, one with a purple body and a geometric-patterned panel, and another with a gray textile-like exterior featuring yellow and white line patterns. Another accompanying image also showed device bodies in different colorways, including purple, light purple, and light blue-green.

The image text notes that “the image is for illustrative purposes only,” and also states that “ILUMA i ONE is shown as an image after the design renewal.”

As previously reported by 2Firsts, Philip Morris International has successively released three customized IQOS ILUMA i series sets in 2026, as well as a new IQOS color version, “IQOS ILUMA i Electric Purple.”

2FIRSTS | IQOS Japan launches three ILUMA i custom bundle sets with leather wrap and premium ring accessories, on sale from Jan 29

According to IQOS Japan’s official website, the company has introduced three custom bundle sets for its IQOS ILUMA i lineup, combining devices with accessories as bundled offerings, and began rolling them out across multiple sales channels from Jan. 29.

www.2firsts.com

2FIRSTS | Philip Morris Korea to Launch IQOS Iluma i One “Electric Purple” Color, Expanding Into Major Convenience Store Channels From May

Philip Morris Korea said on March 31 that it will begin selling the new “Electric Purple” color for the heated tobacco device IQOS Iluma i One at major convenience stores nationwide in South Korea starting May 2. The color will first be introduced on April 10 at the official IQOS online store and nine IQOS directly operated stores nationwide. To mark the expansion of its sales channels, the company will run promotions at major convenience stores through May 20.

www.2firsts.com

Cover image source: Instagram

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com