Key Points
- Key measure: Ban on production, import, sale, and advertising of e-cigarettes and vapes
- Penalty: Up to 8 years imprisonment for illegal sales
- Personal use: Not subject to penalties
- Sponsor: President Claudia Sheinbaum
- Debate duration: Nearly 3 hours
- Opposition concern: Ban may boost black market activity
2Firsts, December 12, 2025 – According to El País and official Senate records, Mexico’s Senate has passed a reform to the General Health Law banning the production, importation, sale, and advertising of e-cigarettes and vape devices across the country.
The bill, approved with 76 votes in favor, 37 against, and one abstention, introduces penalties of up to eight years in prison for commercial sales. Personal consumption and possession, however, will not be penalized.
Proposed by President Claudia Sheinbaum, the reform aims to protect public health and address the rapid, unregulated growth of the vape market. Supporters argued that the ban is necessary to prevent nicotine addiction among youth, citing the presence of harmful substances such as nicotine, metals, and carcinogens.
Opposition lawmakers warned that the measure could strengthen organized crime. Gina Campuzano (PAN) called it “a cynical smokescreen,” while Carolina Viggiano (PRI) argued that “the state must regulate, not prohibit.”
The reform adds a definition of e-cigarettes and vapes as devices capable of heating or vaporizing liquid or gel substances and bans all forms of advertising in print, broadcast, and digital media. The law will take effect upon publication in the Diario Oficial de la Federación.
Image source: El País
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
