New York Legislators Push for Stronger Enforcement Against Illegal E-cigarettes

Apr.07.2025
New York Legislators Push for Stronger Enforcement Against Illegal E-cigarettes
US Democrat urges NY governor to crack down on illegal flavored e-cigarette and vape sales, despite existing bans.

Key points:

Democratic lawmakers in the United States are urging the governor of New York to strengthen enforcement against illegal flavored tobacco products and e-cigarettes.

Despite the ban on flavored e-cigarettes in New York State in 2020, they are still widely available on the market.

Lawmakers suggest amending the law to allow the New York Tax Department to collaborate with the Health Department to crack down on illegal flavored e-cigarette products.


According to a report by the New York Post on April 6, Democratic Congressman Ritchie Torres is advising New York State Governor Kathy Hochul to strengthen enforcement against illegal flavored cigarettes and e-cigarettes. These products primarily come from China and end up in the hands of young people in New York.

 

Ritchie Torres, who serves on the House Select Committee on the Communist Party, is urging Governor Hochul to amend state laws to allow the tax department to strengthen enforcement efforts currently led by the health department. In a letter dated March 30th, he suggested amending state laws to allow the New York State Department of Taxation and Finance to collaborate with the health department in enforcement efforts to combat illegal flavored e-cigarettes from China.

 

New York state banned the sale of flavored e-cigarettes as early as 2020, but Torres pointed out that these products continue to flood the market, undermining public health efforts. He complained that these e-cigarettes are often marketed with misleading labels, distributed through unauthorized channels, designed to appeal to minors, and circumvent state and federal laws and regulations.

 

Torres wrote to Hochul in the letter,

 

These products pose a direct threat to public health, with dangerously high levels of nicotine and unknown chemical additives. The continued presence of illegally flavored e-cigarettes not only fuels nicotine dependence among young people, but also burdens state enforcement agencies lacking the necessary power and resources to effectively combat these illegal activities.

 

The legislator stated that laws should be strengthened to classify flavored e-cigarette products as contraband, allowing tax department officials to seize e-cigarettes from any businesses or goods, similar to their actions with untaxed cigarettes.

 

Torres said, "The expansion of powers will ensure that health and tax enforcement agencies actively investigate and punish illegal flavoring e-cigarette sales, increasing the likelihood of identifying and prosecuting offenders." He plans to compete in the party's primary election with Hochul in 2026.

 

Torres pointed out that the anti-smoking efforts in New York have greatly reduced smoking among young people, but the continued supply of illegal flavored e-cigarettes could potentially "reverse these gains.

 

By taking bold actions to strengthen law enforcement, plug regulatory loopholes, and curb the circulation of illegal products, we can protect public health, uphold the integrity of state laws, and safeguard crucial tax revenue.

 

According to a survey released by the Food and Drug Administration (FDA) in the fall of 2024, approximately 6% or 1.63 million middle and high school students in the United States report using e-cigarettes.

 

A survey reveals that over 80% of current e-cigarette users (87.6%) use flavored e-cigarettes, with fruit flavors being the most popular, followed by candy, dessert or other sweet flavors, mint, and menthol flavors.

 

As part of New York City Mayor Eric Adams' "Padlock To Protect," city authorities have found many illegal businesses also selling illegal e-cigarettes, seizing and destroying 1,200 pounds of e-cigarette products in the fall of 2024.

 

The city has also filed a lawsuit to seek the shutdown of illegal e-cigarette wholesalers.

 

In October 2024, the FDA partnered with U.S. Customs and Border Protection to seize 3 million illegal e-cigarette products, estimated to have a retail value of $76 million. This seizure operation was part of a joint effort to inspect incoming goods and prevent illegal e-cigarettes from entering the country.

 

Federal authorities have stated that all goods came from China and were mislabeled to evade detection.

 

When asked about Torres's proposal, a spokesperson for Hochul responded, "New York is at the forefront nationwide in combating illegal and dangerous e-cigarettes. The Governor will review any legislation that receives approval from both houses of the legislature.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris Malaysia Again Meets Religious Authority Over Cigarette Alternatives as Perlis Mufti Responds on Halal Criteria
Philip Morris Malaysia Again Meets Religious Authority Over Cigarette Alternatives as Perlis Mufti Responds on Halal Criteria
Philip Morris Malaysia Managing Director Naeem Shahab Khan met Perlis Mufti Mohd Asri Zainul Abidin on September 17 and presented the company's shift from conventional cigarettes toward alternative products. The mufti said a product could be considered halal if it is clean, its side effects are not harmful or can be controlled, and it does not involve excessive waste. His remarks did not mention IQOS or any other specific PMI product and did not amount to a new product-specific religious ruling. It was at least the second publicly reported engagement between Philip Morris Malaysia and a Malaysian religious institution over cigarette alternatives within six months.
Regulations
Sep.18 by 2Firsts Perspectives
Couche-Tard Posts Double-Digit U.S. Same-Store Growth in Other Nicotine Products, Led by Pouches
Couche-Tard Posts Double-Digit U.S. Same-Store Growth in Other Nicotine Products, Led by Pouches
Alimentation Couche-Tard said U.S. same-store sales in its “other nicotine products” category grew at a double-digit rate in the first quarter of fiscal 2027, led by nicotine pouches, while overall U.S. same-store merchandise revenues increased 1.7%. The company also said its Canadian nicotine business continued to face regulatory pressure and illicit-market headwinds. The U.S. performance coincides with Couche-Tard's participation in efforts to reopen Canadian convenience-store access to authorized nicotine pouches, though the company has not established a direct causal link between the two.
Sep.14
Sweden Threatens EU Tobacco Tax Deal as Nicotine Pouch Duty Dispute Looms Over November 9 Meeting
Sweden Threatens EU Tobacco Tax Deal as Nicotine Pouch Duty Dispute Looms Over November 9 Meeting
Sweden is expected to oppose a European Union proposal to raise minimum tobacco excise duties, Law360 reported on October 26, 2026, citing an EU official. A provisional Council agenda dated October 23 confirms that the tobacco taxation package is scheduled for discussion at the November 9 finance ministers' meeting, where member states will seek a general approach. The proposed reforms would raise minimum taxes on conventional tobacco products and establish EU-wide excise rules for vaping liquids, heated tobacco and nicotine pouches. Sweden supports harmonising tobacco taxation rules but objects to requiring nicotine pouches to bear the same minimum tax burden as certain smoking tobacco products. As EU indirect tax legislation requires unanimous Council approval, Swedish opposition could block the proposal in its current form.
Regulations
Oct.29
New York City Opens Lottery for 55 Vape Retail License Slots Across 23 Community Districts, Including 28 in Brooklyn
New York City Opens Lottery for 55 Vape Retail License Slots Across 23 Community Districts, Including 28 in Brooklyn
New York City's Department of Consumer and Worker Protection (DCWP) opened applications on November 2, 2026, for a lottery covering tobacco and electronic cigarette retail dealer licenses, with a deadline of 5 p.m. New York local time on November 30. According to the city's October 1 notice, 55 electronic cigarette retail license slots are available across 23 community districts, including 28 in Brooklyn, alongside 322 tobacco retail license slots across 41 districts. Businesses must enter the lottery and, if invited, complete licensing requirements within 65 days. New York City continues to restrict e-cigarette retail sales to tobacco-flavored or unflavored products, while city retail licenses do not replace FDA product marketing authorization.
Market
Nov.04
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Philip Morris Japan launched its fourth confirmed nationwide convenience-store discount campaign for IQOS ILUMA i devices in 2026 on October 26, cutting three models by as much as ¥2,000, or about $12.70. The campaign began one day after JT ended a promotion that reduced Ploom AURA to ¥1,480, or about $9.40. JT says Ploom's share of Japan's heated-products category rose from 10.9% in January 2024 to 18.3% in June 2026, a gain of 7.4 percentage points, while PMI says IQOS still held about 68% category share in the third quarter. At the same time, Japan's two-stage heated-tobacco tax adjustment has pushed stick prices higher, leaving device discounts as an increasingly important tool for lowering the upfront cost of customer acquisition.
Market
Oct.28
Sweden Finds ZYN Ingredient Labels Noncompliant Over Generic Flavoring Disclosure, Swedish Match Faces SEK 2 Million Monthly Penalty
Sweden Finds ZYN Ingredient Labels Noncompliant Over Generic Flavoring Disclosure, Swedish Match Faces SEK 2 Million Monthly Penalty
Sweden's Public Health Agency has found ingredient labels on ZYN nicotine pouches sold by Philip Morris International subsidiary Swedish Match to be noncompliant, according to Dagens industri. The products' packaging listed 10 to 13 ingredients, compared with 11 to 42 in regulatory submissions, with multiple flavoring ingredients grouped under the generic term "aromer." The agency ordered corrective action, warning of a conditional penalty of SEK 2 million per month for noncompliance. The order applies only to products manufactured after the decision becomes legally effective and does not require recalls. Swedish Match disputes the agency's interpretation and plans to appeal.
PMI
Oct.22