On February 28th, Phimo International (PMI) announced the launch of a disposable e-cigarette brand called VEEBA.
It has been reported that VEEBA has not opted for commercialization using flavor descriptions that could appeal to young people, such as images or descriptions of candy or desserts, or colorful or fancy equipment or packaging. The price for each unit is £4.99.
Kate O'Dowd, Head of Business Planning at PML (PMI UK company), stated that exclusive data from KAM representing PML shows that 43% of convenience retailers in the UK are more inclined to do business with manufacturers who responsibly commercialize smoke-free products.
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