Special Notice
- This article is intended strictly for internal industry exchanges and information sharing within the vaping/tobacco trade, and does not constitute an endorsement or recommendation of any brand or product.
- All images and visuals presented herein are solely used for objective factual description and news reporting, and do not serve as commercial advertising or marketing for any product.
- Access to this content by minors is strictly prohibited.
Key Points
- Philip Morris International's IQOS Germany introduced TEREA Bold Red and Bold Black on October 12, 2026. Both carry a tobacco-flavor intensity rating of 10, the highest currently available in Germany's TEREA range.
- Bold Red features leather and warm woody notes, while Bold Black combines woody and subtle floral notes. Germany's TEREA portfolio now includes 11 flavor variants, with intensity ratings ranging from 4 to 10.
- Both products contain 20 sticks per pack and retail for €8, a €0.20 or approximately 2.6% premium over standard TEREA packs priced at €7.80. Germany also offers a 26-stick TEREA XL format at €10.
- The new variants are compatible with existing IQOS ILUMA and ILUMA i devices using SMARTCORE induction heating technology, without requiring a new device platform.
- IQOS Germany announced availability on October 12, followed by a phased retail expansion from late October. Philip Morris GmbH also launched an IQOS Club promotional campaign running through December 31.
2Firsts November 2, 2026
Philip Morris International (PMI) introduced TEREA Bold Red and TEREA Bold Black heated tobacco sticks in Germany, both carrying a tobacco-flavor intensity rating of 10, according to an announcement published by IQOS Germany on October 12, 2026.
The products are the highest-rated tobacco-intensity variants currently available in Germany's TEREA portfolio.
Both are sold in 20-stick packs at €8 each, a €0.20 or approximately 2.6% premium over standard TEREA products priced at €7.80. The launch expands Germany's TEREA range to 11 flavor variants, with a separate 26-stick XL format also available for selected existing blends.
Two Level-10 Variants Expand Germany's TEREA Range to 11 Flavors
TEREA Bold Red and Bold Black use different tobacco blends, both rated at intensity level 10 by IQOS Germany.
According to the official product descriptions, the variants have the following characteristics:
| Product | Tobacco-flavor intensity | Manufacturer-described profile |
|---|---|---|
| TEREA Bold Red | 10/10 | Full-bodied, warm tobacco with leather and woody notes |
| TEREA Bold Black | 10/10 | Full-bodied tobacco blend with woody and subtle floral notes |
German trade publication Sprit+ reported on October 23 that the products use specially developed tobacco blends, with tobacco drying and blending processes contributing to their flavor characteristics, according to Philip Morris.
IQOS Germany currently lists 11 TEREA flavor variants, with tobacco-flavor intensity ratings ranging from 4 to 10. TEREA Russet previously occupied the upper end of the range at level 9, while Bold Red and Bold Black introduce a new level-10 tier.
The ratings are part of IQOS's tobacco-flavor intensity scale. They do not represent nicotine content, nicotine delivery or relative health risk.
Both Bold variants use the existing TEREA heated tobacco stick architecture and are compatible with IQOS ILUMA and ILUMA i devices through SMARTCORE induction heating technology. They are not compatible with older IQOS devices designed for HEETS sticks.
The main product specifications are summarized below.
| Item | Specification |
|---|---|
| Brand owner | Philip Morris International (PMI) |
| German marketer | Philip Morris GmbH |
| Brand / Series | TEREA / Bold |
| Products | Bold Red; Bold Black |
| Product type | Heated tobacco sticks |
| Compatible devices | IQOS ILUMA and ILUMA i series |
| Heating technology | SMARTCORE induction heating |
| Tobacco-flavor intensity | 10/10 for both variants; brand-rated |
| Bold Red profile | Leather and warm woody notes |
| Bold Black profile | Woody and subtle floral notes |
| Pack size | 20 sticks per pack; 10 packs per carton |
| German retail price | €8 per pack; €80 per carton |
| Announcement date | October 12, 2026 |
| Launch market | Germany |
| Manufacturer | Not separately disclosed in launch materials |
Bold Priced at €8 per Pack as Germany's TEREA Range Offers Different Formats and Price Points
TEREA Bold Red and Bold Black are priced at €8 per 20-stick pack in Germany. A carton of 10 packs, containing 200 sticks, costs €80.
Standard TEREA products are priced at €7.80 per 20-stick pack, or €78 per carton.
Germany also offers TEREA XL, a 26-stick format priced at €10 per pack. The format became available through IQOS Germany's official channels in September 2026 and covers five existing variants: Russet, Sienna, Amber, Teak and Turquoise.
Based on the official prices and pack sizes, the three product configurations have the following pricing structure:
| Product category | Sticks per pack | Pack price | Price per stick |
|---|---|---|---|
| Standard TEREA | 20 | €7.80 | €0.390 |
| TEREA Bold | 20 | €8.00 | €0.400 |
| TEREA XL | 26 | €10.00 | Approx. €0.385 |
Bold products carry a €0.20 premium per pack over standard TEREA, equivalent to approximately 2.6%. On a per-stick basis, Bold costs €0.40, compared with €0.39 for standard TEREA and approximately €0.385 for XL.
The configurations reflect different approaches to packaging and retail pricing within Germany's TEREA portfolio.
TEREA XL maintains the existing tobacco blends while increasing the pack size from 20 to 26 sticks, resulting in a slightly lower unit price. Bold retains the standard 20-stick format but introduces different tobacco blends with the highest flavor-intensity rating and a higher listed price.
These are German retail prices and do not establish differences in profitability or actual sales performance.
October 12 Announcement Followed by Phased Retail Expansion
IQOS Germany announced TEREA Bold Red and Bold Black on October 12, 2026, listing both products as available for purchase.
Officially listed channels include the IQOS online store, IQOS physical stores and shop-in-shops, as well as tobacco-selling outlets such as petrol stations and supermarkets.
In an October 23 report, German trade publication Sprit+ said the products would enter the German retail market progressively from late October. The report's headline also referred to availability from November.
The official sales announcement and subsequent wider retail distribution therefore reflect different stages of the rollout. Distribution was scheduled to expand through late October and into November, with availability potentially varying by outlet.
Both variants use the existing IQOS ILUMA device platform, without the introduction of a corresponding new heating device.
IQOS Club Campaign Runs Through December
Alongside the product launch, Philip Morris GmbH introduced an IQOS Club promotional campaign associated with TEREA Bold.
According to the official terms, the campaign runs from October 12 through December 31, 2026, and is open to eligible adult nicotine-product users in Germany.
The campaign provides two principal participation routes.
The first involves eligible first-time customers purchasing an IQOS ILUMA or ILUMA i device during the campaign period and registering it through their account. The second allows eligible participants to unlock a TEREA Bold badge within the IQOS Club loyalty program.
Completing either route provides one prize-draw entry, while completing both provides two entries. Participants must also meet the applicable account-registration and marketing-consent requirements.
The announced prizes are as follows:
| Prize | Quantity | Stated value |
|---|---|---|
| TUI travel vouchers | 2 | €5,000 each |
| BestChoice Travel & Adventure vouchers | 200 | €100 each |
| RIMOWA Cabin suitcases | 9 | €750 each |
The combined stated value of the prizes is €36,750, based on the quantities and values disclosed in the campaign terms. This does not represent Philip Morris's actual marketing expenditure.
The campaign combines new device purchase and registration with engagement among existing loyalty-program members.
PMI has not disclosed sales volumes, participation figures or conversion data associated with the TEREA Bold launch.
Industry Perspective
TEREA Bold Red and Bold Black raise the highest tobacco-flavor intensity rating in Germany's TEREA portfolio to 10 and enter the market at €8 per pack, compared with €7.80 for standard 20-stick products.
PMI also offers the 26-stick TEREA XL format in Germany at €10 per pack. While XL establishes a different unit price by increasing pack size, Bold retains the 20-stick format and introduces a higher retail price through tobacco-blend differentiation and flavor-intensity positioning.
Both new variants use the existing IQOS ILUMA platform and are being distributed through IQOS-operated and conventional tobacco retail channels, supported by a loyalty campaign involving new device registration and existing members.
Follow 2Firsts for the latest developments in global vaping and next-generation nicotine products, product launches, innovation, technology and market trends.
Cover Image Source：IQOS Germany
