Tax Measures Proposed in Tennessee to Regulate E-Cigarette Market

Apr.22.2025
Tax Measures Proposed in Tennessee to Regulate E-Cigarette Market
Tennessee proposes taxes on e-cigarette products, creates FDA-approved product registry to prevent unauthorized sales, concerns over market monopoly.

Key Points:

Tax measures introduced: Tennessee proposes to tax disposable e-cigarettes at 0.07 USD per milliliter, and to impose a 10% tax on refillable e-cigarette products, expected to generate over 16 million USD in revenue annually.

Establishing a registration directory: A directory for e-cigarettes will be established, limited to only FDA-authorized products. It will be open to the public starting in 2026, and products not listed in the directory will be prohibited from being sold.

Control of Unauthorized Products: Products that have not been approved by the FDA or are not under review cannot be sold. Manufacturers must submit a certification annually.

Store owners are concerned about market monopolies: e-cigarette merchants worry that the legislation may indirectly protect the interests of large tobacco companies, potentially leading to the closure of small and medium-sized businesses.


According to a report by Localmemphis on April 16, the Tennessee House of Representatives debated a bill on Wednesday (16th) that plans to tax e-cigarette products and create a registry of e-cigarette products approved by the FDA.

 

House Bill 0968 proposes a tax of $0.07 per milliliter on disposable e-cigarettes and a 10% tax on refillable e-cigarette products. Additionally, the bill calls for the creation of a state-wide directory of e-cigarette products for sale to the public, which will be open to the public starting January 1, 2026, and prohibits the sale of products not listed in the directory.

 

The bill also stipulates that any product not authorized by the FDA or in the process of applying for authorization will be prohibited from being sold. Starting on August 1, 2025, and each year thereafter, e-cigarette manufacturers will be required to present proof of FDA approval or pending review to the revenue department.

 

Tennessee state lawmakers Ken Yager (R-Kingston) and David Hawk (R-Greeneville) have introduced companion bills aimed at preventing youth access to e-cigarettes and keeping unapproved e-cigarette devices out of the market, in order to make a contribution towards preventing young people from accessing e-cigarettes and to prevent unapproved e-cigarette devices from entering the market.

 

E-cigarette store owner Phil Harrell stated that the majority of e-cigarette shops in the area have taken measures to ensure they do not stock unauthorized brands.

 

These products are only available at gas stations and are all tobacco company products. The FDA's approval has effectively created a monopoly in the e-cigarette market, with lawmakers now protecting this monopoly.

 

Harrell is worried that the new law will cause both of his e-cigarette stores to go out of business.

 

The bill also requires employees to check the license of individuals purchasing e-cigarette products and impose a 10% tax on open system products. According to the fiscal note of the bill, the new tax is expected to generate over $16 million in revenue. The Senate has passed the bill version with a vote of 24-4.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

How Investors Are Repricing the Global Tobacco Industry as Nicotine Markets Shift
How Investors Are Repricing the Global Tobacco Industry as Nicotine Markets Shift
How are investors reassessing the global tobacco industry as nicotine markets evolve? In an interview with 2Firsts, Charlie Chen, Head of Research at CCB International Securities, forecasts annual growth of 30–50% for nicotine pouches, outpacing vaping and heated tobacco. He examines how regulatory enforcement, shifting market shares and new business models are influencing company valuations. The report also explores differences between multinational tobacco groups and Chinese companies, drawing on insights from the New Approaches Summit on profitability, investment strategies and industry consolidation.
Nov.11
IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech launched IKE 2.0 on September 28, initially targeting nicotine products with a platform that combines user identity verification, product authentication, configurable policy controls and data analytics. Products can be authenticated through direct device integration or NFC smart tags. IKE Tech was formed with participation from Ispire's Aspire North America, Berify and Chemular, with Ispire currently holding a 40% interest. Its age-verification component PMTA was accepted by the FDA in 2025 and remains under review. The company did not disclose customer names, commercial deployment volumes, pricing or revenue tied to IKE 2.0.
News
Sep.29 by 2Firsts Perspectives
2Firsts Interview | Cigarette Sales Fall as Smokeless Alternatives Gain in U.S. Convenience Stores, NACS Says
2Firsts Interview | Cigarette Sales Fall as Smokeless Alternatives Gain in U.S. Convenience Stores, NACS Says
Ahead of the 2026 NACS Show, 2Firsts interviewed Chris Rapanick, NACS managing director of research, on changes reshaping the U.S. convenience-store tobacco and nicotine market. NACS data show cigarette sales declining while smokeless alternatives, including nicotine pouches, continue to grow. The interview also examines higher OTP margins, shifting backbar space, weaker store traffic, regulatory uncertainty and NACS’ outlook for 2027, offering a retailer-side view of one of the world’s largest nicotine markets.
Interview
Oct.03
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10
Germany's Four-Year Tobacco Tax Plan Heads to Parliament as BAT, JTI and PMI Push for Changes
Germany's Four-Year Tobacco Tax Plan Heads to Parliament as BAT, JTI and PMI Push for Changes
Germany's parliament is scheduled to hold a first reading of amendments to the Tobacco Tax Act on September 24. The government plans annual tax increases from 2027 through 2030 covering cigarettes, heated tobacco, vaping liquids and other categories. It expects the reform to generate €756 million in additional revenue in 2027, rising to €3.589 billion in additional annual revenue by 2030. Ahead of the parliamentary debate, the German Association of the Tobacco Industry and Novel Products, or BVTE, launched the "Tabaksteuer mit Augenmaß" campaign backed by BAT, JTI, Philip Morris, Reemtsma and wholesale and retail groups.
Sep.23
Special Report | Altria's NACS Booth Raises Questions Over U.S. Tobacco Advertising Warnings
Special Report | Altria's NACS Booth Raises Questions Over U.S. Tobacco Advertising Warnings
During its coverage of Altria's booth at NACS Show 2026, 2Firsts documented product displays that prompted questions about U.S. tobacco advertising warning requirements. Following public comments from a former FDA official, 2Firsts sought responses from Altria and independently consulted U.S. regulatory lawyer Azim Chowdhury. Altria maintained that its B2B communications complied with applicable laws, while Chowdhury explained that federal warning rules provide no general trade-show exemption for e-cigarettes and nicotine pouches. The special report examines the broader regulatory implications.
Nov.04