From June 18th to 20th, the World Vape Show will be held at the Dubai World Trade Center (DWTC) for three days. As the official media partner of the exhibition, 2Firsts has been deeply involved in on-site reporting for the past two years. This year, the 2Firsts team will travel to Dubai for the third time to engage in face-to-face communication with exhibitors from around the world, delivering real-time updates on the exhibition dynamics, industry trends, and brand developments to practitioners and enthusiasts in the global emerging tobacco industry.
As a leading global media and think tank in the atomization industry, 2Firsts is committed not only to releasing authoritative information but also to continuously building an information bridge between China and the rest of the world through in-depth reporting, data analysis, brand interviews, and policy tracking. During this exhibition, 2Firsts will simultaneously launch bilingual reports in Chinese and English, through 2firsts.cn and 2firsts.com, to further amplify industry voices and help brands expand globally.
The 2025 exhibition will continue the past prosperity, with an expected participation of over 300 high-quality manufacturers from around the world. The event will comprehensively cover electronic vaporization, HNB, nicotine pouches, and raw materials and accessories. Additionally, a new supply chain zone has been added to focus on key aspects such as materials, vaporizers, and packaging, further strengthening the strategic positioning of the World Vape Show as a "global channel connection platform" to facilitate efficient collaboration and cross-regional cooperation between upstream and downstream enterprises.
Looking back, World Vape Show has grown into one of the most influential B2B exhibitions in the global e-cigarette industry since its inception in 2021. The 2024 exhibition attracted nearly 20,000 professional visitors from 94 countries and regions, with over half being senior decision-makers in key positions such as sales, marketing, operations, and finance. The exhibitor structure covers roles in manufacturing, wholesale, retail, distribution, and the international influence continues to rise.
Since its first participation in the World Vape Show in 2023, 2Firsts has engaged in face-to-face discussions with hundreds of exhibitors, conducted in-depth interviews with dozens of exhibitors, and published over 50 original articles focusing on the exhibition. These articles cover brand interviews, market trends, product innovation, and regional policies, providing industry information from a professional perspective. This has helped establish a unique information network and brand communication bridge within the global e-cigarette industry chain.
These reports not only include interviews with well-known brands and emerging companies, but also cover macro analysis of the Middle Eastern market, on-site investigations of the e-cigarette market in the UAE, and in-depth interpretations of exhibitors' strategic layouts. Effectively providing global readers with first-hand information about market trends, product innovation, and regulatory developments in the Middle East, the reports have received widespread acclaim in the industry.
This year, two 2Firsts will continue to track the strategic dynamics of participating brands and distributors in the Middle East market with a professional and forward-looking global perspective. They will continue to present firsthand voices from the exhibition, connect global resources, and serve industry insights.
Building on this foundation, we will continue to leverage our content and distribution advantages to provide brands with more in-depth and valuable exposure support. If you wish to receive priority coverage and targeted communication during this exhibition, please feel free to contact the 2Firsts team at any time. We look forward to establishing more promising dialogues and connections with high-quality brands, distributors, and technology service providers from around the world.
To further enhance the efficiency of exhibition participation, 2Firsts has launched the WVS online exhibition member group, which is open to visitors and provides one-stop services covering pre-show announcements, on-site updates, industry resource connections, and more. This platform helps industry professionals efficiently access information, expand their networks, and discover potential collaboration opportunities.
Contact information: info@2firsts.com
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
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