Appearance of IQOS booth.
On September 17th, during the third day of Germany's Dortmund Tobacco Expo, 2FIRSTS frontline staff visited the IQOS exhibition hall located in hall 4 and interviewed Ataquantas, the head of the IQOS German division.
The head of the German region for IQOS, Ataquantas (phonetically spelled), ...
Ataquantas proudly introduced the IQOS product to 2FIRSTS staff and stated, "Currently, we have over 4% market share in Germany, which is a significant number, I can tell you that.
Ataquantas compared IQOS, a tobacco heating system, to the popular German cigarette brand LuckyStrike, stating that the two have similar market shares. Despite LuckyStrike's established presence in the market, IQOS is catching up and striving to further increase its market share.
When asked about the company's plans to launch an electronic cigarette product, Ataquantas enthusiastically showcased its IQOS VEEV electronic cigarette product to 2FIRSTS staff. VEEV is an electronic cigarette product launched by Philip Morris International in specific regions in 2020. IQOS VEEV uses a metal mesh heating technology with small holes to produce nicotine-containing vapor. VEEV comes in seven flavors, including two tobacco flavors, two mint flavors, and three other fruit flavors.
Ataquantas showcases VEEV. According to Ataquantas, VEEV is currently available in 10 countries worldwide, including Finland, Croatia, Czechoslovakia, New Zealand, and Canada. It is expected to be launched globally early next year.
Finally, Ataquantas expressed her joy in returning to the Dortmund tobacco exhibition, stating that it feels like coming home.
Click on the link below to read more about the latest news and updates on the Dortmund tobacco exhibition in Germany.
1. This article is intended for industry insiders for the purpose of communication and exploration, and does not serve as a platform for brand or product promotion and recommendation. 2. Smoking is harmful to health. Minors are prohibited from reading this article.
This article is an original piece from Shenzhen 2FIRSTS Technology Co., Ltd. The copyright and permission to use belongs to this company. Without authorization, no individual or organization is allowed to copy, reproduce, or use in any other way that could infringe upon the company's copyright. Violators will be subject to legal action.
Disclaimer
This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.
This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.
Copyright Notice
This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.
No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.
For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.
AI-Assisted Translation and Editing Notice
Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.
Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.
