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On May 6th, at the Hall of Vape electronic cigarette exhibition in Germany, 2FIRSTS learned that British American Tobacco (BAT) is implementing a super low-price strategy to attract customers for their Glo HYPER X2 heat-not-burn brand and their disposable electronic cigarette brand VUSE, and were selling them directly on site.
BAT booth (booth number E03) | Image source: 2FIRSTS
According to on-site information gathered by 2FIRSTS, the promotional posters displayed at the BAT booth advertised a price of 9.9 euros for 2 VUSE units. However, the actual selling price was even lower, at only 9 euros for the complete set of products shown below.
Consumers are required to register on the online store of podBAT to purchase 8 boxes of pod and receive a gift of 8 boxes of pod, which are disposable electronic cigarette products. Additionally, 1 unit of Glo HYPER X2, a device that heats without burning, and 2 units of VUSE, another disposable electronic cigarette product, are available for purchase. The items will be delivered by mail.
Sales personnel at BAT informed 2FIRSTS that the actual selling price of Glo HYPER X2 is lower than the advertised price on posters. The reason for this is to increase the sales of Glo HYPER X2 by offering free VUSE and pods.
Live poster of BAT | Image source: 2FIRSTS
According to a search on Amazon, 2FIRSTS discovered that the price for one Glo HYPER X2 is 29 euros.
Glopod | Image Source: 2FIRSTS
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