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Key Takeaways:
- DOJO launched the PUREX 60K at TPE 2026 in Las Vegas, United States;
- The product page and official social media accounts both label it as “BUILT IN THE USA”;
- The device features 16ml e-liquid capacity, a 1000mAh battery, and a Type-C charging port;
- The official claim states up to approximately 60,000 puffs, equivalent to about 3,750 puffs per ml;
- The product has gone live on DOJO’s official website and U.S. online channels including Vape Sourcing, at a price of $18.99.
2Firsts, April 7, 2026
2Firsts has noted that e-cigarette brand DOJO has launched the PUREX 60K at TPE 2026 (Total Product Expo) held in Las Vegas, United States. The product is promoted as “BUILT IN THE USA” and supports up to 60,000 puffs. It has already gone live on DOJO’s official website and select online sales channels in the U.S. market.
2Firsts has compiled and organized the specification information for the DOJO PUREX 60K e-cigarette, as shown in the image below:
In terms of specifications, the DOJO PUREX 60K measures 91.27 × 54.8 × 29.55 mm, comes with a built-in 1000mAh battery and Type-C charging, and features 16ml e-liquid capacity. The official claim states that it can deliver up to approximately 60,000 puffs, equivalent to about 3,750 puffs per ml. The product has a nicotine strength of 50mg/ml and offers ECO and SMART output modes.
In terms of flavor options, the DOJO PUREX 60K offers 12 flavors covering mainstream categories such as fruit, ice, sweet, and tobacco, including mango, watermelon ice, strawberry ice, grape, mint, and tobacco. Based on the product presentation, different flavors are differentiated by sweetness, cooling sensation, and sourness, and are displayed in a star-rating format.
In terms of functional design, the PUREX 60K claims to adopt a “separated e-liquid storage structure,” physically isolating the e-liquid from the atomization components before use. During device activation, the e-liquid is introduced into the atomization system through a mechanical trigger. The brand states that this design is mainly intended to reduce oxidation or seepage changes in the e-liquid during long-term storage, thereby improving flavor consistency between the earlier and later stages of use to a certain extent.
It is worth noting that on the DOJO official website product page for the PUREX 60K, as well as on the brand’s official social media accounts such as Instagram, the PUREX 60K is described as “BUILT IN THE USA.”
Previously, 2Firsts had also published articles introducing multiple e-cigarette products claiming to be “Made in the USA”:
At present, the DOJO PUREX 60K e-cigarette has gone live on DOJO’s official website and select U.S. online sales channels, including Vape Sourcing, at a retail price of $18.99.
As of the time of publication by 2Firsts, the product had not yet received marketing authorization from the U.S. FDA under the PMTA pathway.
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