Huabao International Buys Indonesian HNB Manufacturer for RMB 90 Million, Adding OEM/ODM Capacity

News
Sep.29
Huabao International Buys Indonesian HNB Manufacturer for RMB 90 Million, Adding OEM/ODM Capacity
Huabao International Holdings Limited will acquire 100% of PT Broad Far Indonesia through two wholly owned subsidiaries for approximately RMB 90 million. The Indonesian company manufactures and sells heat-not-burn tobacco sticks and provides OEM/ODM services. The sellers are part of a related-party group controlled by Huabao International Chair and controlling shareholder Zhu Linyao. PT Broad Far Indonesia generated $4.37 million in revenue and $177,000 in profit after tax in the first half of 2026, while net assets stood at about $326,000 at June-end. An independent valuer assessed the company’s equity at approximately RMB 93.06 million. Following completion, the HNB manufacturing operation will be consolidated into Huabao International.

Key Points

  • Huabao International subsidiaries Nocton International Limited and World Concept Global Limited will acquire 100% of PT Broad Far Indonesia for approximately RMB 90 million.
  • PT Broad Far Indonesia manufactures and sells HNB tobacco sticks and provides OEM/ODM services in Indonesia.
  • Broad Far (Hong Kong) Limited currently owns 99% and Broad Far Limited holds 1%; both sellers are connected to Huabao International’s controlling shareholder.
  • The target reported $4.37 million in H1 2026 revenue and $177,000 in profit after tax, with net assets of about $326,000 and liabilities of approximately $11.51 million at June-end.
  • An independent market-based valuation put 100% of the equity at about RMB 93.06 million, compared with the RMB 90 million agreed price.
  • The deal includes non-compete and preferred-supply provisions covering HNB stick manufacturing.
  • Processing services provided to the Broad Far group after completion will be governed by a new connected-transaction framework, with annual caps of RMB 53.73 million in 2027 and RMB 66.15 million in 2028.

2Firsts

September 29, 2026

Huabao International Holdings Limited (00336.HK) will acquire 100% of PT Broad Far Indonesia through wholly owned subsidiaries Nocton International Limited and World Concept Global Limited for total consideration of approximately RMB 90 million.

PT Broad Far Indonesia manufactures and sells heat-not-burn tobacco sticks in Indonesia and provides OEM/ODM services. Upon completion, the company will become a wholly owned subsidiary of Huabao International and its results will be consolidated into the group.

Huabao to Acquire 100% of PT Broad Far Indonesia From Related Parties for RMB 90 Million

Broad Far (Hong Kong) Limited currently owns 99% of PT Broad Far Indonesia, while Broad Far Limited holds the remaining 1%.

Under the agreements, Nocton will acquire the 99% stake for $13.2196 million and World Concept will purchase the remaining 1%, bringing total consideration to $13.3531 million, or about RMB 90 million.

Broad Far Limited is ultimately controlled by Zhu Linyao, chair, executive director and controlling shareholder of Huabao International. Broad Far (Hong Kong) is a non-wholly owned subsidiary of Broad Far Limited, making both sellers connected persons of Huabao International.

Huabao Flavours & Fragrances Co., Ltd. (300741.SZ) is not a buyer in the transaction. A second-tier wholly owned subsidiary of the Shenzhen-listed company holds 21.43% of Broad Far (Hong Kong). Huabao Flavours & Fragrances said the disposal is expected to increase its net profit by approximately RMB 18.21 million.

Indonesian Target Adds HNB Stick OEM/ODM Manufacturing to Huabao’s Consolidated Business

PT Broad Far Indonesia was established on October 27, 2021 and is engaged in HNB stick manufacturing, sales and OEM/ODM services.

Huabao International’s existing tobacco-related businesses are concentrated largely in upstream materials, including reconstituted tobacco leaf, flavors, capsules and other tobacco ingredients. Its announcement places PT Broad Far Indonesia in the HNB consumables manufacturing segment.

Following completion, HNB stick manufacturing will be added to Huabao International’s consolidated operations.

Broad Far says its product portfolio includes NUSO heated tobacco products, TLEEF heated herbal products, NMATE tobacco heating devices and ORACO oral nicotine films. The company says it established a manufacturing base in Indonesia in 2023 and that NUSO heated tobacco products and NMATE devices are available in more than 30 countries.

Broad Far identifies NUSO as one of its heated tobacco brands. Huabao International’s acquisition announcement does not list NUSO or other Broad Far trademarks among the assets being transferred.

H1 Revenue Reaches $4.37 Million as Net Assets Stand at About $326,000

PT Broad Far Indonesia generated revenue of $7.53 million in 2024 and $6.49 million in 2025. Revenue for the first half of 2026 was $4.37 million, with profit after tax of $177,000.

Metric20242025H1 2026
Revenue$7.53 million$6.49 million$4.37 million
Gross profit$396,000$998,000$479,000
Profit after tax$396,000$35,000$177,000

At June 30, 2026, the company had approximately $11.84 million in total assets, $11.51 million in liabilities and $326,000 in net assets.

Its liabilities included two shareholder loans from Broad Far (Hong Kong) of $750,000 and $1.1 million, as well as approximately $5.97 million payable for machinery and equipment. The two shareholder loans will remain obligations of PT Broad Far Indonesia after completion.

An independent valuer using a market approach assessed 100% of the company’s equity at approximately RMB 93.06 million. The agreed transaction price is RMB 90 million.

Sellers Face HNB Manufacturing Non-Compete as Target Secures Preferred-Supply Terms

The share-transfer agreements also set out post-deal arrangements covering HNB stick manufacturing.

While Zhu Linyao remains the ultimate controlling shareholder of the purchasers, the sellers and related parties may not, without consent, engage in HNB stick production or processing that competes with PT Broad Far Indonesia.

The agreements also give PT Broad Far Indonesia a preferred opportunity to supply HNB sticks to the Broad Far group where its commercial terms are no less favorable than those offered by other suppliers.

The non-compete applies to HNB stick production and processing. The acquisition announcement does not include Broad Far’s brands among the assets being transferred.

Connected Processing Cap Rises to RMB 66.15 Million by 2028

After completion, processing services supplied by PT Broad Far Indonesia to the Broad Far group will be treated as continuing connected transactions.

Before the acquisition, Huabao International companies supplied tobacco-related materials and services to the Broad Far group. Transactions under the previous framework totaled about RMB 19 million in 2026 through September 25, equivalent to roughly 79% of the RMB 24 million annual cap.

Once PT Broad Far Indonesia joins Huabao International, supplies of materials to the target will become intra-group transactions, while processing services provided by the target to Broad Far will fall under a new continuing connected-transaction framework.

The new caps are:

PeriodTransaction Cap
Sept. 25-Dec. 31, 2026RMB 18.04 million
2027RMB 53.73 million
2028RMB 66.15 million

In setting the caps, Huabao International assumed related sales volume would increase by approximately 27.6% in 2027 from 2026 and by a further 22.8% in 2028.

Those percentages are assumptions used to determine connected-transaction caps, rather than company-wide revenue guidance.

Follow 2Firsts for coverage of global heated tobacco, next-generation nicotine supply chains and corporate transactions.

Cover Image generated by AI

Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Eleftheria (Ria) Kioupritzi, a biopharmaceutical professional with more than 15 years of experience, has joined Philip Morris International as Director Scientific Affairs within Corporate Affairs. She previously served at Roche as Senior Scientific Communications Director for Neuroscience and Rare Diseases and worked extensively in spinal muscular atrophy. Her earlier career also covered competitive intelligence, clinical and regulatory monitoring, pipeline development and launch preparation. During her time working in Roche's SMA field, Evrysdi passed through several U.S. FDA milestones, including its initial approval, an expanded indication for younger infants and approval of a tablet formulation. Public records do not show that Kioupritzi herself led the FDA submissions.
Sep.22
JTI Liggett Puts U.S. Value Cigarette Brands in Spotlight at 2026 NACS Show
JTI Liggett Puts U.S. Value Cigarette Brands in Spotlight at 2026 NACS Show
At the 2026 NACS Show in Las Vegas, JTI Liggett highlighted its value-priced cigarette portfolio, including LD and Montego, following JT Group's acquisition of Vector Group. The company's U.S. business reported market share gains, with LD sales volume rising 32.6% in the first half of 2026. Meanwhile, Ploom was displayed separately at Altria's booth under an existing partnership. JTI Liggett booth staff told 2Firsts that the company had not yet launched nicotine pouch products in the United States.
EXPO
Oct.09
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
Philip Morris International's IQOS has extended its partnership with electronic-music event brand ZAMNA to Spain, setting up a House of IQOS at ZAMNA Madrid. Vogue España and Time Out Madrid subsequently published branded content clearly labeled as collaborations with IQOS. PMI has also expanded its company-owned IQOS boutique network in Spain to seven cities this year. The company says IQOS's adjusted heated-tobacco market share in Europe reached 12.6% in the first quarter of 2026, with Spain among its stronger-performing European markets.
Sep.20
Imperial Brands Sees Double-Digit NGP Growth as Sixth Year of Tobacco Revenue Gains Backs £1.5 Billion Buyback
Imperial Brands Sees Double-Digit NGP Growth as Sixth Year of Tobacco Revenue Gains Backs £1.5 Billion Buyback
Imperial Brands reaffirmed its FY26 guidance in its October 8 pre-close trading update, forecasting double-digit net revenue growth in next-generation products and share gains across heated tobacco, vape and modern oral. Tobacco net revenue is expected to grow at a low-single-digit rate, marking a sixth consecutive year of growth. The company has completed its £1.45 billion FY26 share repurchase and announced a £1.5 billion buyback for FY27. Group adjusted operating profit is expected to increase 3% to 5%, while free cash flow is forecast to exceed £2.2 billion.
Oct.09
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Philip Morris International has published its first report aligned with the Taskforce on Nature-related Financial Disclosures, bringing its electronics supply chain and the use and end-of-life stages of smoke-free devices and consumables into its nature-related assessment. PMI said its smoke-free business accounted for about 42% of total net revenues in the second quarter of 2026. The report says non-circular electronic products, particularly single-use items, can increase consumption of limited natural resources and also details an IQOS repair pilot. A 2040 circularity scenario tests assumptions including a 50% reduction in product waste-related costs, 10% raw-material savings and a 25% substitution rate for refurbished products versus new products.
Sep.23