According to the Italian media platform Varesenoi, 2FIRSTS has learned that the turnover of e-cigarette sales through illegal channels in Italy has exceeded 180 million euros.
According to data released by the General Administration of Customs of China, the export value of e-cigarettes to Italy in 2023 was 81.78 million US dollars (approximately 76.19 million euros).
According to the data, the sales of e-cigarettes through illegal channels in Italy far surpass the sales of e-cigarettes imported from China into Italy.
According to publicly available data, the population of Italy is approximately 58.94 million, with smokers accounting for 24.3% of the total population.
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