Key Takeaways
- Japan Tobacco announced its sponsorship of “CRAFT SAKE WEEK 2026”;
- The event venue is Roppongi Hills Arena;
- A dedicated smoking area called “Ploom LOUNGE” will be set up on site;
- There are three collaboration front panels: SUGIDAMA, SAKE LABEL, and SHUKI;
- The Ploom CLUB membership website will hold a lottery campaign from April 20 to April 30, 2026.
2Firsts, April 13, 2026
According to YoSK8, Japan Tobacco announced that it will support “CRAFT SAKE WEEK 2026” and set up a dedicated smoking area called “Ploom LOUNGE.”
According to the report, the area will offer a limited number of “Ploom AURA” collaboration front panels inspired by the event theme of “sake.” There are three collaboration front panel designs: “SUGIDAMA,” “SAKE LABEL,” and “SHUKI.”
The report noted that these collaboration front panels are available to users who already own a Ploom AURA device, as well as to consumers who purchase the device at the venue, through an exchange with the front panel they currently have.
At the Ploom LOUNGE during “CRAFT SAKE WEEK 2026,” two smoking spaces for smokers aged 20 and above will be set up on site, and original content created in collaboration with Nagakawa Shin, the owner and chef of “Washoku Shinkuro,” will also be offered.
In addition, Ploom AURA trial use and sales activities will be held at the venue. Updates from the Ploom LOUNGE on the day of the event will also be posted through the official Instagram account “Discover Ploom.”
According to an additional report, the Ploom CLUB membership website will also hold a lottery campaign for these collaboration front panels from April 20 to April 30, 2026.
Cover image source: YoSK8
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