JT launches limited-edition Ploom AURA front panels; two go on sale, three offered via prize draw

Jan.19

Japan Tobacco (JT) has rolled out an Ichiro Yamaguchi collaboration under its Ploom AURA “SENSATIONAL” campaign, using a combined marketing push—limited sales, a prize draw, video content distribution and in-store displays—to release five front panels and two branded accessories. Two panels will go on sale from Jan. 27, while the remaining panels and accessories will be distributed through a draw running from Jan. 19 to Feb. 28.

Quick Takeaways

Japan Tobacco (JT) has teamed up with musician Ichiro Yamaguchi to launch five co-branded front panels and two co-branded accessories for the Ploom AURA heated tobacco device.
Two front panels will go on limited sale from Jan. 27 via the CLUB JT online store and selected Ploom Shops, priced at 1,980 yen (about $12.5) each.
The remaining three front panels and two accessories will be distributed through a prize draw running from Jan. 19 to Feb. 28, with deliveries expected to begin in March.
JT will also roll out co-branded video content and stage a limited-time display of filming props at the Ploom Shop in Ginza, Tokyo.

2Firsts, Jan. 19, 2026

According to Mynavi News, Japan Tobacco (JT) said it has partnered with Japanese musician Ichiro Yamaguchi to release five co-branded front panels and two co-branded accessories for its heated tobacco device, Ploom AURA, to be rolled out in phases through limited sales and a prize draw.

The report said JT will begin limited sales on Jan. 27 for two front panels titled “Ploom AURA Front Panel Yamaguchi Ichiro LIMITED EDITION,” each with a suggested retail price of 1,980 yen (about $12.5).

The products will go on sale at 10:00 a.m. on Jan. 27 via the CLUB JT online store, and will also be available at Ploom Shops nationwide in Ginza, Nagoya, Namba and Tenjin. In-store purchases require presentation of CJT membership credentials. JT said the collaboration is part of its Ploom AURA promotional project, “SENSATIONAL.”

In addition to the items sold publicly, JT will run a prize draw on the “SENSATIONAL” section of the Ploom CLUB website. Prizes include three co-branded front panels available only through the draw—“Rokushō” (verdigris), “Kintsugi,” and “Rosewood”—as well as two co-branded accessories: a Kaikado co-branded stick case and a Kamide Choemon Kiln co-branded stick tray. The draw will run from Jan. 19 to Feb. 28, with prizes expected to be shipped sequentially from March 2026. The Ploom AURA device itself is not included.

JT will also release co-branded video content featuring Yamaguchi and plans to distribute it from Jan. 19 across internet TV platforms such as Abema and TVer, the official Ploom Instagram account, Ploom Shops nationwide, and selected smoking areas. From Jan. 27, filming props will also be displayed for a limited time at the Ploom Shop in Ginza.

Cover image source: Mynavi News.

References:

[1] JT「Ploom AURA」が山口一郎とコラボ、伝統工芸モチーフのフロントパネルを限定販売

Also Read:

[1] Japan Tobacco Launches Limited-Edition “Purple Dusk” Colorway for Ploom AURA, Priced at JPY 2,980

[2] Japan Tobacco Unveils New Ploom EVO Honey Lemon Smoke Stick, Nationwide Launch in Japan from January 2026

[3] JT Partners with Japan’s Year-End Music Festivals, Unveils Eight Limited-Edition Ploom AURA Front Panels

[4] Japan Tobacco and Japanese Artist VERDY Team Up Again for Limited-Edition Ploom AURA Collaboration Set

[5] JT launches half-price Ploom AURA promotion across online and offline channels

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com