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JUUL Plans to Launch New E-cigarette Juul2 in the U.S., Featuring App-Based Identity Verification and Awaiting Regulatory Approval

Oct.24.2025
JUUL Plans to Launch New E-cigarette Juul2 in the U.S., Featuring App-Based Identity Verification and Awaiting Regulatory Approval
JUUL plans to launch Juul2 with biometric protection system in the US, targeting adult smokers while preventing underage use.

October 24, 2025 — 2Firsts News — JUUL’s major investor James Sagan revealed in an interview with NYNext that the company plans to launch its next-generation e-cigarette, Juul2, in the United States. The new device introduces a dual-layer security system combining an app-based age verification process and hardware-level access control.

 

JUUL Plans to Launch New E-cigarette Juul2 in the U.S., Featuring App-Based Identity Verification and Awaiting Regulatory Approval
Translation into english: James Sagan (left) during an interview | Image source: NYNext

 

According to Sagan, users will be required to complete age and identity verification within a companion mobile app — including the use of facial recognition on compatible smartphones — before the device can be activated. Each Juul2 pod contains a built-in chip that connects to the app via Bluetooth and can only be unlocked by authorized accounts linked to verified users.

 

JUUL Plans to Launch New E-cigarette Juul2 in the U.S., Featuring App-Based Identity Verification and Awaiting Regulatory Approval
The selling price of JUUL2 on the distributor platform in the UK is 9.99 British pounds | Image source: ukecigstore

 

JUUL Plans to Launch New E-cigarette Juul2 in the U.S., Featuring App-Based Identity Verification and Awaiting Regulatory Approval
Comparison between JUUL and JUUL 2 | Image source: ukecigstore

 

The Juul2 also features a larger-capacity battery, LED display, puff count tracking, and remote firmware update capabilities. The product is currently awaiting regulatory approval in the United States, while the version without biometric safeguards is already available in the United Kingdom.

 

Sagan noted that JUUL has refocused its business on adult smoking cessation, operating mainly under a B2B model through convenience stores, along with a smaller, age-gated online retail channel.

 

He added that despite earlier criticism over flavored pods, flavors remain important for helping adult smokers transition away from combustible cigarettes.

 

“The new product aims to solve three key challenges,” Sagan said. “Keeping e-cigarettes out of the hands of underage users, making the experience more appealing to adult smokers, and ensuring product effectiveness.”

 

According to Research and Markets, the global smoking cessation market — including e-cigarettes, gums, patches, and other therapies — is valued at nearly USD 35 billion, with major competitors such as Reynolds American (Vuse), Imperial Brands (blu), and Altria (NJOY).

 

References:
[1] Juul is waging a comeback with high-tech safeguards meant to keep vapes away from teens
Also Read:
[1] California Federal Judge Signals Likely Class Certification in Juul–Altria Antitrust Case
[2] JUUL pays $2.5 million to the U.S. state of Minnesota, with the total settlement amount reaching $60.5 million
[3] JUUL Labs Accuses NJOY and Altria of Patent Infringement; U.S. ITC Launches Section 337 Investigation

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