Max (Shenzhen) Electronic Technology Co., Ltd. (hereinafter referred to as "Max") has recently filed for bankruptcy with the Shenzhen Intermediate People’s Court, according to an e-cigarette industry insider's tip-off received on November 4 by 2Firsts.
2Firsts has learned that Max primarily engages in the research, development, and sales of e-cigarette-related products. According to Tianyancha, the company owns several trademarks, including "YUEKE," "PQZU," "MKPRO," "MAXECIG," "MCKESSE," and "BADKITTY."
After searching the national database for information on corporate bankruptcy reorganization cases, 2Firsts conducted an analysis of the issue of "filing for bankruptcy.
On September 13, 2024, SHENZHEN BAOAN DISTRICT PEOPLE COURT accepted the bankruptcy liquidation application filed by 34 employees, including a representative, Huang Moufeng, on behalf of Max. According to the court notice, the applicants requested bankruptcy liquidation on the grounds that Max's assets were clearly insufficient to cover all debts.
On October 18, 2024, SHENZHEN BAOAN DISTRICT PEOPLE COURT decided to transfer Max's case to bankruptcy liquidation.
On October 23, 2024, the employee representative group voluntarily applied to withdraw the bankruptcy liquidation request, and the court ruled to allow the withdrawal.
On October 30, 2024, according to an official document (2024) Yue 03 Breakthrough 1102 from the SHENZHEN INTERMEDIATE PEOPLE'S COURT, Max (Shenzhen) Electronic Technology Co., Ltd. filed for bankruptcy with the Shenzhen Intermediate People's Court.
Additionally, according to Tianyancha, Max is involved in multiple legal disputes, including sales contract issues, unauthorized use of another company’s name, and disputes over personal names. The company is involved in 15 judicial cases and is listed as a defendant in enforcement proceedings.
It has 46 risk information entries, 3 lawsuits, 3 records of dishonest enforcement, and 4 high-consumption restriction orders, with a total amount involved in enforcement reaching 7.96 million yuan.
It is worth noting that, according to Tianyancha, 13.3% of Max's cases are related to Shenzhen RLX Technology Inc.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
