Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point

Jul.01.2025
Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
U.S. website VapeSourcing has released new hookah-style vapes, following trends from the 2025 Dubai Vape Expo. These devices combine hookah and e-cigarette features, with low nicotine, high puff counts, large capacity, and DTL inhalation. Priced at $17–$20, they are now available online in the U.S.

Special Statement:

1.This article is for internal industry communication only and does not make any recommendations for brands or products.

2.The images presented in this article are solely intended to depict facts and are not to be used as advertisements for any products.

3.This article is prohibited for minors to access.


Product Highlights:

 

·Low Nicotine Concentration: Three new types of hookah products have nicotine concentrations of 0.3%, 0.5%, and 0.1%, which are significantly lower than the typical 5% found in e-cigarettes in the United States.

 

·Large e-liquid capacity and oversized number of puffs: Three new water pipe products have an e-liquid capacity of 30-80 milliliters and can provide 99,999-110,000 puffs.

 

·High-power DTL adapter: AAOK products clearly indicate a power of 45W, Elfworld indicates high output power, KORI indicates a low resistance of 0.2Ω, which can meet the needs of lung inhalation for smoke volume and taste.

 

·Desktop Compatibility: All three new types of hookah products are clearly labeled as compatible with desktop hookah devices, and all come equipped with LED lights.

 

【By 2Firsts】It has come to the attention of 2Firsts that the U.S. regional e-cigarette distributor website VapeSourcing has recently launched a variety of new waterpipe products. These products bear similarities to the new waterpipe devices that 2Firsts observed at the 2025 World Vape Show Dubai, in that they closely resemble traditional water pipes in appearance and usage, while incorporating electronic controls, modular structures, and enhanced situational adaptability.

 

 

Low Nicotine, High Vapor: Large-Capacity E-Liquids Compatible with Hookah Setups

 

2Firsts has collected and organized the parameter information of the new water pipe products recently launched by VapeSourcing. The specifics are shown in the diagram below.

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
Parameter Comparison | Chart: 2Firsts

 

Based on the parameter information from the AAOK AK110K Disposable Hookah Head (referred to as AAOK), Elfworld Big-B 99999 Puffs Disposable Hookah (referred to as Elfworld), and KORI Hookah Head 100K (referred to as KORI), it can be seen that new types of water vapor products on e-cigarette distribution websites in the United States have the following characteristics: - Nicotine concentration is generally low: The nicotine concentrations of the three products are 0.3%, 0.5%, and 0.1% respectively. Compared to the commonly found nicotine content in e-cigarettes in the US market (usually 5%), the nicotine levels in these three products are relatively low.

 

·E-liquid capacity varies: the three products have e-liquid capacities of 60 milliliters (30 milliliters + 30 milliliters), 80 milliliters, and 30 milliliters.

 

·Large suction ports: The suction ports of three products are 110,000 ports, 99,999 ports, and 100,000 ports respectively; they are disposable hookah products with large suction ports.

 

·High power output, suitable for DTL: AAOK products are clearly labeled with 45W power, Elfworld is labeled as "high output power," and KORI is labeled with a low resistance of 0.2Ω (usually low resistance means high power output). It can be inferred that these three products all have high power output to meet the needs of DTL (direct-to-lung) smokers for smoke volume and flavor.

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
Overview of Three New Hookah-Style Products | Image Source: VapeSourcing

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
KORI Product Introduction | Image source: KORI VAPE official website

 

·Compatible with desktop hookah devices: All three products clearly indicate that they are "compatible with desktop hookah devices.

 

·Equipped with breathing lights: All three products mentioned come with "breathing lights.

 

 

Launched Online in the U.S. at $17–$20

 

According to a search on the AAOK brand's official website and comparing information on the Enterprise Know website, it was found that AAOK brand is owned by Shenzhen Kechaoda Technology Co., Ltd., which was established in 2008 and is located in Longhua District, Shenzhen City.

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
Introduction to AAOK’s New Hookah Products | Image Source: AAOK Official Website

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
Introduction of AAOK Company | Image source: Qichabao

 

The official website of Elfworld vape brand states that the brand is owned by Shenzhen Fango Technology Co., Ltd. According to a search by 2Firsts, this company is known as Shenzhen Fangel Technology Co., Ltd., established in 2016 and located in Nanshan District, Shenzhen City.

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
ELFWORLD" belongs to Shenzhen Fangeer Technology Co., Ltd. | Image source: Alibaba Cloud Trademark Search

 

A search on the KORI brand's official website and Tianyancha revealed that the KORI brand is owned by Dongguan Kang Xun Technology Co., Ltd., which was established in 2020 and is located in Dongguan City, Guangdong Province.

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
Dongguan Kangxun Technology Co., Ltd. Information | Image Source: Tianyancha

 

Currently, three new types of water pipe products, AAOK, Elfworld, and KORI, have all landed on online distributor websites in the United States. According to VapeSourcing website, these three products are currently in the "COMING SOON" stage, with prices of $18.99, $17.99, and $19.99, respectively.

 

 

From Shisha E-cigarette to E-cigarette Water Vapor

 

In early 2024, disposable water pipe-style e-cigarettes rapidly emerged as a popular category in markets such as the Middle East. 2Firsts had previously reported on the introduction of disposable water pipe-style e-cigarette products by multiple brands.

 

·SKE Launches First Disposable Hookah-Style E-Cigarette with 18 Flavors in Black and White Editions

 

·ELFBAR E-Shisha Luxe 30000: Innovative Disposable E-Cigarette Model

 

·Sikary VFLY SUPER DTL: The World's First Pod-System E-Hookah?

 

·Lost Vape Launches Thelema YAY 30K Disposable Hookah Vape in U.S. Market

 

·VOZOL Gear Shisha 40000: First Audible Disposable Vape with Bubbling Sound Effects

 

From June 18th to 20th, 2Firsts conducted research at the World Vape Show Dubai 2025 and discovered a trend in the Middle East market towards a dual integration of "hookah to e-cigarette" and "e-cigarette to hookah" with the rise of disposable e-cigarette devices. Multiple brands at the exhibition showcased large electronic hookah devices that resemble traditional hookah pipes in appearance and usage, but with electronic controls, modular structures, and enhanced adaptability to different settings. (Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices)

 

2Firsts observed that typical features of these products include:

 

·Large structure + desktop scene adaptation: can be used while sitting down, resembling a traditional hookah experience, emphasizing social, slow-paced usage scenarios.

 

·Disassemblable design: The entire device can be separated into multiple parts, with the atomization module capable of being used independently as a disposable e-cigarette device, enhancing the product's flexibility and portability.

 

·The taste continues the traditional characteristics of hookah: focusing on richness, smoke volume saturation, and multiple people sharing flavors, catering to the deeply rooted markets of hookah culture in the Middle East and North Africa.

 

Products | New Hookah Devices Enter U.S. Market with Desktop Compatibility as Key Selling Point
INNOKIN New Hookah Device | Image Source: 2Firsts

 


 

As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technology information and insights to practitioners worldwide in various categories such as e-cigarettes, heated tobacco, and modern oral products. Our goal is to drive technological transformation and innovation in NGP products globally, ultimately delivering safer products and lifestyles for tobacco consumers worldwide.

 

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives said on September 23 that it has joined the interagency Trade Fraud Task Force to strengthen enforcement against illegal, misdeclared and smuggled vape and tobacco products. ATF will bring its authority under the Prevent All Cigarette Trafficking Act into the task force, including registration, reporting, shipping and record-inspection requirements covering interstate sales of electronic nicotine delivery systems. ATF said the move will strengthen its ability to trace illicit products from U.S. points of entry through domestic trafficking and distribution networks.
News
Sep.28 by 2Firsts Perspectives
Why Does JPMorgan Favor BAT Over Philip Morris Despite Forecasting Slower Growth of 3.9% Versus 6.2%?
Why Does JPMorgan Favor BAT Over Philip Morris Despite Forecasting Slower Growth of 3.9% Versus 6.2%?
JPMorgan resumed equity research coverage of British American Tobacco (BAT), Philip Morris International (PMI) and Imperial Brands in November 2026, assigning BAT an Overweight rating and the other two companies Neutral ratings. The bank forecasts like-for-like sales growth of 3.9% for BAT and 6.2% for PMI in 2027, but estimates the two companies will trade at approximately 11 times and 21 times 2027 earnings, respectively. JPMorgan cited BAT's improving position in US nicotine pouches and vaping products as a driver of its investment outlook. BAT reported a 220% constant-currency increase in US modern oral nicotine revenue in the first half of 2026, while PMI's ZYN US shipments returned to growth in the third quarter. Imperial expects NGPs to represent 4% to 5% of sales and has expanded its oral portfolio through acquisitions.
Capital Markets
Nov.12
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
Former BAT global content lead Andy Parton has left the company and launched Destreza, a London-based AI-native marketing consultancy. Parton previously worked across BAT's New Category brands Vuse, Velo and glo and had also served as Global Brand Lead for Vuse Go. Destreza says it will advise consumer businesses on AI in brand strategy, operating models, capability and agency configuration, using specialist AI agents to support research, strategy and creative development. BAT reported £3.621 billion in New Category revenue in 2025.
Sep.22
South Korea Constitutional Court Upholds Volume-Based E-Liquid Tax, With Challenged Rates at KRW 370 and KRW 628 per Milliliter
South Korea Constitutional Court Upholds Volume-Based E-Liquid Tax, With Challenged Rates at KRW 370 and KRW 628 per Milliliter
South Korea's Constitutional Court has upheld fixed taxes on nicotine-containing e-cigarette liquids based on solution volume, ruling that challenged provisions imposing KRW 370 per milliliter in individual consumption tax and KRW 628 per milliliter in tobacco consumption tax do not violate the Constitution. The cases stemmed from historical disputes involving importers that reported nicotine as being extracted from tobacco stems rather than leaves. South Korea has since broadened its tobacco definition to include synthetic nicotine, while current tax laws provide reduced rates for certain products not derived from tobacco.
Sep.18
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
The Trump administration is preparing changes intended to accelerate FDA market authorization reviews for e-cigarettes and nicotine pouches, according to The Wall Street Journal. The FDA is expected to revisit its 2021 PMTA rule and may simplify some scientific study requirements and shorten review times. The agency has not formally announced the changes. Over the past year, the FDA has already accelerated nicotine-pouch reviews, expanded ENDS authorizations and upgraded its CTP Portal NextGen application system. As of August 2026, 43 nicotine pouch products and 48 e-cigarette products had received FDA marketing authorization.
Sep.24