Philippine Congressman Urges Halt to Flava E-cigarette Sales

Business by 2FIRSTS.ai
Dec.14.2023
Philippine Congressman Urges Halt to Flava E-cigarette Sales
A Philippine congressman seeks to halt the sales of e-cigarette brand Flava, citing unpaid taxes of 800 million pesos.

According to a report on December 13th by CNN Philippines, a congressman in the Philippines is calling for a halt in the sales of the e-cigarette brand Flava, especially on online platforms. The reason behind this is the alleged unpaid tax of 800 million Philippine pesos (approximately 102 million Chinese yuan).

 

Despite our efforts to implement all measures, Flava and e-cigarettes continue to exist in the market," stated Rufus Rodriguez, representative of the Second District of Cagayan de Oro, during the second hearing of the House Committee on Ways and Means regarding the alleged smuggling involving Flava, which amounts to 1.428 billion pesos.

 

Rodriguez has called on the Department of Trade and Industry (DTI) to order the online e-commerce giant Lazada to halt the sales of Flavae-cigarettes by its suppliers. Simultaneously, he commended Lazada's competitor Shopee for removing the brand from its platform.

 

Flava continues to be sold online. We also urge the DTI to instruct Shopee to cease selling Flava products online," he said.

 

According to reports, Flava considers itself as the "leading brand" of e-cigarettes in the Philippines. Last month, the Philippine enforcement agencies conducted a surprise raid and discovered illegally imported Flava e-cigarettes with an estimated worth of approximately 1.43 billion pesos, with a taxable value of around 728 million pesos (approximately 93.24 million yuan). Rodriguez stated that this amount does not include the 70 million pesos in excise tax and 84 million pesos in 12% value-added tax (VAT).

 

The government is owed approximately 800 million pesos in unpaid import tariffs, consumption taxes, and value-added taxes," he said.

 

The committee also ordered contempt charges to be filed against Flava's absent CEO Gen Vincent Fabro and issued arrest warrants for Reynald Llanto, director of Hyperbare-cigarettes company.

 

Rodriguez also subpoenaed Shi Lichao, the general manager of a company based in Shenzhen, China. This company is a manufacturer that supplies e-cigarettes to Denkat Philippines. Flava claims they purchased e-cigarettes from Denkat Philippines.

 

A parliamentarian has announced that the committee's report on the alleged tax evasion by Flava will be made public this week.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
A newly published China Tobacco patent proposes a holder-free heat-not-burn stick that integrates the filter, tobacco substrate, heating element, controller and power source into one cigarette-shaped product. It stands out not just for eliminating the external heating device, but for explicitly highlighting two less common goals in heated tobacco: restoring cigarette-like social sharing and enabling post-use recovery through a recoverable component group.
Innovation
Mar.18
UK Vape Waste Falls 23% From 2024, but Recycling Group Says Fire Risks Remain High
UK Vape Waste Falls 23% From 2024, but Recycling Group Says Fire Risks Remain High
New research from UK recycling campaign group Material Focus says more than 6.3 million vapes and pods are still thrown away each week in the UK. The figure is down 23% from 8.2 million in 2024, which the group said suggests the June 2025 single-use vape ban has helped reduce waste, but it warned that the current level still represents a major waste of valuable materials and a significant fire risk.
Mar.27 by 2FIRSTS.ai
Thailand’s National Health Commission Office Reviews Two Years of E-Cigarette Control Efforts and Plans Further Recommendations
Thailand’s National Health Commission Office Reviews Two Years of E-Cigarette Control Efforts and Plans Further Recommendations
Thailand’s National Health Commission Office and partner agencies held a public policy forum on March 13 to review results from the past two years of efforts to protect children and youth from e-cigarettes and to prepare recommendations for submission to the National Health Commission.
Mar.17 by 2FIRSTS.ai
Japan to Raise Heated Tobacco Prices From April; BAT Japan Keeps Prices Unchanged for 38 glo Tobacco Stick Products
Japan to Raise Heated Tobacco Prices From April; BAT Japan Keeps Prices Unchanged for 38 glo Tobacco Stick Products
Japan will implement price increases centered on heated tobacco products from April 1, 2026, following a tobacco tax hike. BAT Japan has decided to keep current prices unchanged for 38 glo-compatible tobacco stick products across the Velo, neo, Lucky Strike, and Kent lines.
Mar.30 by 2FIRSTS.ai
Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”
Japan Tobacco Releases Three Ploom AURA Collaboration Panels Inspired by “Sake”
Japan Tobacco announced that it will sponsor “CRAFT SAKE WEEK 2026,” to be held at Roppongi Hills Arena, and set up a dedicated smoking area called “Ploom LOUNGE.” Three Ploom AURA collaboration front panels inspired by the theme of “sake” will be offered at the venue, along with trial use, sales, and related original content.
Apr.13 by 2FIRSTS.ai
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
2Firsts explored whether hookah can evolve into a more mature and governable category by interviewing Dubai-based hookah company AIR. AIR argues that strong margins, OOKA’s closed-system model and the prospect of differentiated regulation could support that shift. The larger question is whether this is simply AIR’s capital-markets narrative, or an early sign that competition, regulation and category boundaries in hookah are beginning to change.
Apr.02