According to Newsis on April 29, Philip Morris Korea will launch a limited edition "Neon" of IQOS Iluma on May 9, and will hold a 10-day "Icos Together X" flash mob event from May 3 to 12 at DRC Hongik University in front of the main gate. The theme of the flash mob store is "Color of Energy: Endless, Intense Color Energy", and will feature vibrant neon colors showcasing activities such as digital graffiti and customized product making.
IQOS Iluma Neon" features a neon color and aluminum alloy body, and was officially released on May 9th.
The company will also be holding a pre-sale event for platinum and gold members of IQOS. Starting from May 3rd, members will be able to pre-order the limited edition "Neon" IQOS Iluma exclusively at the IQOS official online store and nationwide IQOS flagship stores.
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