According to PR Times on September 30th, Philip Morris International (PMI) Japan Corporation (PMJ) will launch the 10th anniversary limited edition "IQOS Iluma i Anniversary Model" of the heated tobacco "IQOS Iluma i" series on October 1st. This product will be released through the IQOS online store, IQOS official LINE account, IQOS telephone sales center, seven national IQOS stores, some Yamada Denki and BicCamera electronics stores with IQOS counters, as well as select Don Quijote stores.
The product will be gradually available in national tobacco stores, including major convenience stores, and some duty-free shops at airports starting on October 29th. It is important to note that this commemorative edition will only be available for sale in Japan.
IQOS Iluma i" is a special edition commemorating the 10th anniversary of IQOS being launched in Japan, featuring unique colors and designs. Inside the packaging, there is also a congratulations card with the handwritten Chinese character "祝" by calligraphy artist Maaya Wakasugi. Additionally, a limited edition 10th anniversary set, including a special tin plate, is available at IQOS official stores and selected sales channels.
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