Proposed Regulations to Strengthen E-Cigarette Control in Wales

Regulations by 2FIRSTS.ai
Dec.07.2023
Proposed Regulations to Strengthen E-Cigarette Control in Wales
According to WalesOnline, the Welsh public health department plans to strengthen regulations for e-cigarettes to combat youth vaping.

According to a report by WalesOnline on November 6th, the public health department in Wales, UK, is planning to tighten regulations for e-cigarettes.

 

These new restrictions may include limitations on e-cigarette packaging, a ban on the sale of disposable e-cigarettes, and prohibitions on retailers displaying e-cigarettes in stores. The health agency also stated its strong support for increasing the minimum age for tobacco product sales.

 

Public Health Wales has stated that these measures are primarily aimed at tackling the significant increase in e-cigarette use among children and young people, while also highlighting the environmental harm caused by disposable e-cigarettes. The organization acknowledges that while e-cigarettes can assist adult smokers in quitting, they are also concerned about the smoking initiation among non-smokers.

 

According to reports, earlier this year, the Welsh government and the central government planned to ban the sale of disposable e-cigarettes. The British government is currently seeking public consultation on further measures to reduce the usage of e-cigarettes.

 

The primary focus of Public Health Wales is on children and young people. The organization believes that restricting the sales methods of e-cigarette products will help address the issue of youth addiction to e-cigarettes.

 

Dr. Julie Bishop, the Director of Health Improvement at the Welsh Public Health Agency, has expressed support for taking tough measures to raise the age restriction for tobacco sales in the UK. Additionally, she also supports new regulations on the sales and marketing of e-cigarettes, in order to align them with tobacco products.

 

We welcome the UK government's specific inquiry into the packaging and display of e-cigarettes during public consultations. We believe these products should be sold in standardized packaging, devoid of any brand logos, similar to the current practice with tobacco products.

 

E-cigarettes should also be stored behind the counter and not allowed to be displayed to the public, just like tobacco products. These measures have proven to be highly effective in preventing children and young people from smoking.

 

According to the Welsh Public Health, smoking remains a major factor in premature death, preventable diseases, and health inequalities. In 2018, over 5,000 people in Wales died due to smoking-related causes, with approximately one in every twenty hospital admissions for patients over the age of 35 being smoking-related.

 

Public Health Wales has proposed regulating the flavorings of e-cigarettes in response to public inquiries. This involves placing restrictions on the names of e-cigarette products and proposing a legally defined descriptive flavor list, while also prohibiting flavors that are particularly appealing to young people.

 

The UK government launched a public consultation on October 12, 2024, titled "Creating a Smoke-Free Generation and Addressing the Issue of Youth E-cigarette Use." The government then outlined its legislative objectives in the King's Speech on November 7, which include:

 

A plan has been proposed to prohibit the sale of any form of tobacco products to individuals born after January 1, 2009.

 

Measures are being taken to address the increasing issue of children and young people using e-cigarettes, possibly including regulations on the display of e-cigarette products, packaging, and sales points.

 

The public consultation by the UK government concluded on December 6th, with the Welsh public health response submitted in both Welsh and English.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | SMOORE's VAPORESSO Introduces VAST Refillable Vape With Three Resistances in One Pod
Product | SMOORE's VAPORESSO Introduces VAST Refillable Vape With Three Resistances in One Pod
SMOORE-owned vaping brand VAPORESSO introduced the VAST refillable open-system vape in October 2026, featuring Tri-Core Mesh technology that integrates three resistance configurations—0.8Ω, 0.6Ω and 0.4Ω—within a single pod. The device supports different operating modes and e-liquid types. The standard version features a 10mL pod, while a TPD-labelled configuration combines a 2mL pod with an 8mL refill container. The device has a 1,600mAh battery and a maximum output of 30W. VAPORESSO claims up to six pod refills and a tested coil lifespan of up to 150,000 puffs. The UK's MHRA published a related device notification on October 12. The official MSRP is $25.90, compared with a $35.90 listing on VAPORESSO's direct store.
product
Oct.30
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15
DATA|UK Retail Research Group IGD Says Convenience Tobacco and Vape Sales Fell 10.6%, With 15.4% Market Share Versus Alcohol's 15.1%; Top Rank at Risk in 2027
DATA|UK Retail Research Group IGD Says Convenience Tobacco and Vape Sales Fell 10.6%, With 15.4% Market Share Versus Alcohol's 15.1%; Top Rank at Risk in 2027
Combined tobacco and vaping sales in UK convenience stores fell 10.6% year over year in the first half of 2026, making the category a major drag on channel performance, according to retail research organization IGD. Total convenience sales declined 1.2%, while sales excluding tobacco and vaping increased 0.7%. IGD's 2026 category-share figures show tobacco and vaping accounting for 15.4% of convenience sales, compared with 15.1% for alcohol. The organization forecasts alcohol could overtake tobacco and vaping as the largest category by sales value as early as 2027 if current trends continue. IGD expects the convenience market to increase from £48.6 billion in 2026 to £54.9 billion in 2031, a 2.5% compound annual growth rate, or 3.4% excluding tobacco and vaping.
DATA
Nov.11
Swedish Match Faces Broader Labeling Order After ZYN Inspection, Documents Obtained by 2Firsts Show
Swedish Match Faces Broader Labeling Order After ZYN Inspection, Documents Obtained by 2Firsts Show
Documents obtained by 2Firsts show that Sweden's Public Health Agency ordered Swedish Match to revise ingredient labels beyond the five ZYN products inspected. The dispute centers on whether flavoring ingredients must be individually disclosed, with Swedish Match citing trade-secret protection and the regulator insisting on full ingredient disclosure. The company faces a conditional penalty of SEK 2 million per month for noncompliance. As of October 22, the agency had received no appeal, despite the company's stated intention to challenge the decision.
Oct.22
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Philip Morris International has published its first report aligned with the Taskforce on Nature-related Financial Disclosures, bringing its electronics supply chain and the use and end-of-life stages of smoke-free devices and consumables into its nature-related assessment. PMI said its smoke-free business accounted for about 42% of total net revenues in the second quarter of 2026. The report says non-circular electronic products, particularly single-use items, can increase consumption of limited natural resources and also details an IQOS repair pilot. A 2040 circularity scenario tests assumptions including a 50% reduction in product waste-related costs, 10% raw-material savings and a 25% substitution rate for refurbished products versus new products.
Sep.23
Product | BAT Revises Japan's VELO Convenience Store Lineup, Adding ¥380 Mango Pouches as Selected SKUs Exit
Product | BAT Revises Japan's VELO Convenience Store Lineup, Adding ¥380 Mango Pouches as Selected SKUs Exit
British American Tobacco's Japanese subsidiary, BAT Japan, launched VELO Mango Ice Medium on November 2, 2026, with distribution expanding to selected 7-Eleven, FamilyMart, NewDays and Seicomart stores from November 3. The new oral tobacco product contains 15 pouches per can and retails for ¥380, featuring a mango and cooling flavor profile at Medium intensity. At the same time, BAT Japan raised prices on multiple existing VELO products from ¥360 to ¥380 per can and withdrew selected SKUs from convenience store distribution without discontinuing them entirely. The changes affect product assortment, pricing and retail channel allocation.
product
Nov.04