According to a report from Betterretailing on July 31, Scandinavian Tobacco Group UK (STG) has announced the launch of a consumer marketing campaign to raise awareness for its new XQS nicotine pouch series.
This event will involve a 60-day sampling activity in London, Manchester, Birmingham, Bristol, and Leeds.
Last year, STG acquired the Swedish brand XQS. The brand is currently the fastest-growing nicotine brand in Sweden, with its market share more than doubling since the acquisition, making it one of the top five brands in Sweden.
STG UK Marketing Manager Prianka Jhingan stated,
We know that existing bagged users will fall in love with XQS after trying it, as it has an excellent taste and unique smaller bag size, so driving trials by getting products into people's hands is an important part of our strategy. This summer's campaign will enable us to introduce XQS to thousands of potential customers in the UK, and we look forward to hearing their feedback.
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