Key Points
- Sweden’s Foreign Trade and Development Cooperation Minister Benjamin Dousa visited Another Snus Factory in Brunna.
- The company produces 30 million cans of white snus annually and holds about 12% of the Swedish market.
- France introduced a full ban on white nicotine products on April 1.
- Teenage girls’ recent use has risen from 6% in the early 2010s to 22% in 2023.
- Dousa supports regulation but opposes total bans on adults.
2Firsts
April 16, 2026
According to Mitti——On April 14, Sweden’s Minister for Foreign Trade and Development Cooperation, Benjamin Dousa (Moderate Party), visited Another Snus Factory in Brunna, describing nicotine pouches as “an important export industry” for the country.
The visit comes as European governments tighten regulation of nicotine pouches, including a full ban in France that took effect on April 1. While Sweden has positioned the sector as a growing export industry, public health authorities say long-term health risks remain insufficiently studied and youth use has risen sharply in recent years.
The facility, located in the industrial area of Brunna in Upplands-Bro, produces approximately 30 million cans of white snus annually. Since 2020, the company has expanded its operations and currently employs around 50 people. Management plans to move toward round-the-clock production in the future, which would require hiring an additional 20 to 25 employees.
Another Snus Factory ranks as Sweden’s third-largest producer, holding roughly 12% of the domestic market. The company currently operates two brands: Loop and Lynx.
Dousa, who has previously voiced support for white nicotine products, visited the plant to observe production firsthand. He stated that the sector represents a significant export opportunity for Sweden.
The visit comes as regulatory pressure increases across Europe. France introduced a full ban on white nicotine products on April 1, prohibiting sales, possession and use. Violations may result in fines, and large-scale smuggling could carry prison penalties.
David Roos, marketing director at Another Snus Factory, said the company’s main markets remain Sweden, Norway and Iceland, limiting the immediate impact of the French ban.
Roos welcomed clearer regulation, stating that stronger oversight is needed and emphasizing that nicotine pouches should not be considered health products.
Dousa expressed support for age restrictions, warning labels and marketing controls, but opposed total bans on adult consumers.
According to Sweden’s Public Health Agency, long-term health risks associated with white nicotine pouches remain insufficiently studied.
At the same time, usage trends continue to draw attention. Data from the Karolinska Institute show that the share of second-year upper secondary school girls reporting use within the past 30 days rose from 6% in the early 2010s to 22% in 2023.
As European regulation tightens and domestic production expands, Another Snus Factory’s scale-up highlights the growing intersection of industry strategy and political debate around nicotine pouches.
Cover image: Benjamin Dousa and the factory manager at Another Snus Factory. | Image source: mitti.se
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