Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling

Mar.10.2025
Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling
Thailand intensifies crackdown on e-cigarettes, transferring all seizure cases to anti-money laundering committee for asset tracking and confiscation.

Key points to watch:

 

1. Thailand has stepped up its crackdown on e-cigarettes, with all seized cases being referred to the Anti-Money Laundering Office (AMLO) to trace the flow of funds and freeze assets. Cases involving over 500,000 Thai baht (15,000 US dollars) will be handled immediately.

 

2. The focus is on conducting awareness campaigns on the dangers of e-cigarettes in schools, developing an online reporting platform, using AI to screen keywords, and prohibiting the online sale and transportation of e-cigarettes.

 

3. Review and revise relevant laws, establish a committee to consolidate laws, and report progress to the Prime Minister by March 15.

 


 

Jiraporn Sinthuprai, Minister of the Prime Minister's Office, said on March 6 that authorities would follow the prime minister’s directive on e-cigarettes after a meeting on the issue, The Standard reported.

 

Jiraporn said the meeting covered emergency measures against e-cigarettes, public awareness efforts, and legal revisions, while also proposing long-term solutions. She instructed law enforcement agencies to compile enforcement results, report to the prime minister weekly, and update the public.

 

The public can report e-cigarette information through the Consumer Protection Office (CPB) or hotline. To facilitate tracking, the Digital Government Development Agency (DGA) plans to develop an online platform for public reporting within 1 to 2 weeks.

 

Authorities will also prioritize school campaigns to raise awareness of e-cigarette risks and relevant laws, a key focus for the prime minister. Relevant departments will review laws for potential revisions and form a committee to consolidate legal changes.

 

In addition, another committee will be established to address long-term issues and report progress to the prime minister by March 15.

 

The Department of Digital Economy and Society (DE) will use AI to screen keywords and has recently convened major online platforms and transportation companies to stress that the sale and transportation of e-cigarettes are prohibited. Signs banning e-cigarette sales have also been posted at delivery points.

 

The smuggling of e-cigarettes through waterways and borders, especially along the northeastern border, is a serious issue. Customs will be the primary enforcement agency and will work with the security department to strengthen enforcement efforts. 

 

Moving forward, all cases detected at customs checkpoints will be handled strictly and referred to the AMLO to track the flow of funds and freeze assets, followed by further investigation by the Central Investigation Bureau.

 

Confiscated items involved in the case will be destroyed if a conviction is reached. Customs is currently considering the method of destruction but has noted insufficient budget for the procedure. The matter will be reported to the prime minister for further action. Newly seized items will also have to wait for a conviction before being destroyed.

 

Jiraporn emphasized that, regardless of the case size, items valued over 500,000 Thai baht (15,000 US dollars) will be immediately transferred to the Anti-Money Laundering Office (AMLO) for handling. Items valued below 500,000 Thai baht will still be tracked and forwarded to AMLO for further processing.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

U.S. Judge Stays Helix, NJOY Challenge to FDA PMTA Rule Pending New Rulemaking Court Stays Altria's Helix, NJOY Challenge to PMTA Rule as FDA Prepares New Rulemaking
U.S. Judge Stays Helix, NJOY Challenge to FDA PMTA Rule Pending New Rulemaking Court Stays Altria's Helix, NJOY Challenge to PMTA Rule as FDA Prepares New Rulemaking
A federal judge in Texas on Oct. 8 granted a joint request by the FDA and plaintiffs including Altria subsidiaries Helix Innovations and NJOY to stay litigation challenging the agency's 2021 PMTA rule. The court cited FDA's anticipated rulemaking concerning the regulation at issue. FDA announced on Sept. 28 that it intends to reassess the PMTA framework and could initiate new rulemaking to replace it. The parties must file a joint status report within 45 days and every 45 days thereafter. A motion by three Reynolds American companies to intervene remains pending.
Regulations
Oct.10
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-listed consumer goods group Supreme plc says it continues to expect FY27 trading to meet market expectations as the Vaping Products Duty takes effect on October 1, while maintaining a comparatively positive view of the new tax and compliance regime. Supreme has said the framework could increase compliance complexity for smaller operators and contribute to market consolidation, while its manufacturing, compliance and distribution scale may allow it to gain share. Its 88Vape brand will retain its value positioning.
Sep.18
Germany Probes 7.6 Million Illegal Vape Case With Estimated €33.3 Million Tax Loss; Four Chinese Manufacturer Employees Under Investigation, Some Packaging in Enforcement Images Resembles FUMOT Products
Germany Probes 7.6 Million Illegal Vape Case With Estimated €33.3 Million Tax Loss; Four Chinese Manufacturer Employees Under Investigation, Some Packaging in Enforcement Images Resembles FUMOT Products
German prosecutors and customs authorities are conducting a criminal investigation into an alleged cross-border organised vape network. Authorities say that between January 2024 and March 2025, four employees of an unnamed Chinese e-cigarette manufacturer allegedly built a network of sales agents and wholesalers that brought more than 7.6 million nicotine disposable vapes into Germany, causing an estimated €33.3 million in excise-tax losses. The manufacturer has not been named. Some products visible in enforcement images have packaging resembling products from FUMOT’s portfolio. European regulatory records from 2024, FUMOT’s public overseas-sales materials and records involving German vape importer and distribution company Zamu-Pro GmbH also show FUMOT/RandM products and German distribution activity during the period covered by the investigation.
Sep.21
Kumulus Vape2026 H1 Revenue Falls 8.3% but Profit Rises 24% as B2B Weakens and Consumer Channels Grow
Kumulus Vape2026 H1 Revenue Falls 8.3% but Profit Rises 24% as B2B Weakens and Consumer Channels Grow
French vaping company Kumulus Vape reported first-half 2026 revenue of €25.5 million, down 8.3% year over year, as its core B2B distribution business fell 11% to €21.6 million. B2C and store-network revenue rose 5.6% and 17.8%, respectively. Commercial margin increased to 26.3% from 21.7%, while net profit rose 24.1% to €0.8 million. The company attributed the profitability improvement to catalog optimization, logistics restructuring and the ramp-up of Labster, its in-house production unit for proprietary brands.
Market
Sep.17 by 2Firsts Perspectives
Special Report|Virginia Vape Directory Shows Contrast Between Vuse and JUUL Pod Systems and CrossBar 20K, Loon Flavored Disposables
Special Report|Virginia Vape Directory Shows Contrast Between Vuse and JUUL Pod Systems and CrossBar 20K, Loon Flavored Disposables
A 2Firsts analysis of Virginia's liquid nicotine and vapor product certification directory identified 213 product records from 15 manufacturers. Companies associated with BAT, Altria, Imperial Brands, JTI and JUUL account for 127 entries. The directory also includes independent brands CrossBar 20K, Loon and Breeze. CrossBar advertises a 13mL disposable capable of up to 20,000 puffs, while Loon has 16 disposable entries featuring fruit, cooling and beverage-related flavors. Of all records, 120 are labeled as under FDA PMTA review. Virginia introduced revised penalties on October 1, 2026, including a minimum first-violation civil penalty of $5,000 per unlisted product, alongside new retail tobacco permitting requirements.
Regulations
Oct.30
2Firsts On-Site | CTIHK Showcases Nicotine Pouches, Heated Tobacco and Chinese Cigars at InterTabac 2026
2Firsts On-Site | CTIHK Showcases Nicotine Pouches, Heated Tobacco and Chinese Cigars at InterTabac 2026
At InterTabac 2026 in Dortmund, China Tobacco International (HK) Company Limited (CTIHK) is exhibiting across two separate booths in Hall 5 and Hall 4. Products observed by 2Firsts include heated tobacco products, nicotine pouches, Chinese cigars and tobacco leaf. Nicotine pouch products on display include TOOP, Shuangxi and Ashima.
Market
Sep.16