The Journal Investigates Undercover Probe: Frequent Illegal Problems in Ireland's Vape Market, Many Brands Involved

Regulations by 2Firsts
Jan.27.2025
The Journal Investigates Undercover Probe: Frequent Illegal Problems in Ireland's Vape Market, Many Brands Involved
On January 27th, The Journal Investigates published a lengthy report titled "Undercover investigation reveals scale of Ireland's illicit vape market". This report conducted an in-depth analysis of the current situation of Ireland's vape market and revealed in detail the numerous problems existing in the market, involving several well-known vape brands such as RandM, Hayati, Lost Mary and Elfbar.

On January 27th, The Journal Investigates published a lengthy report titled "Undercover investigation reveals scale of Ireland's illicit vape market", conducting an in-depth analysis of the current situation of Ireland's vape market and revealing numerous problems existing therein, mainly involving the following key aspects:

 

1. Prevalence of illegal sales: At the end of last year, The Journal Investigates conducted undercover visits to 16 different venues in Dublin. More than 80% (13 venues) sold non-compliant vapes. The illegal sale of disposable vapes was common in Dublin stores, and such stores were widespread throughout Ireland.

 

2. Diverse product violations: The undercover team purchased various non-compliant products. For example, expired products were found in 3 stores, products without correct health warnings on the packaging were found in 12 stores, products with e-liquid exceeding the legal limit were found in 2 stores, and products without health and safety information leaflets as required were found in 3 stores.

 

3. Some brands sell products with large capacities: Reporters purchased products with e-liquid exceeding the legal limit from two stores. For instance, the "RandM Tornado 9000 Pro" contained 18 milliliters of e-liquid, nine times the legal amount. A product with the same license number was warned by the European Union, and the manufacturer, Shenzhen Fumot Technology Co., Ltd., did not respond to relevant inquiries. The "Hayati Pro Max" contained 10 milliliters of e-liquid, five times the legal limit, and the manufacturer, PAX International Limited, also did not respond.

 

4. Severe lack of health warnings: Among the 21 vapes purchased, 15 had health warnings labeled only in English on the packaging, which did not meet the requirement of labeling in both Irish and English. A large number of products on the market lacked correct health warnings, involving many popular brands such as Lost Mary and Elfbar, most of which were not authorized for sale in Ireland.

 

5. Retailers sell expired products: Five of the vapes purchased by the team had expired for several months, involving brands such as Lost Mary and Elfbar. Some retailers denied selling expired products or did not respond. Three vapes sold at a market stall on Moore Street had all expired in 2023.

 

6. Retailers' response was chaotic: Some vapes lacked safety leaflets, such as the "RandM Tornado 9000 Pro" and the "DejaVoo Fresh Cube". The store owners claimed that the products had been removed from the shelves but still sold them to the undercover team. In response to questions, they said it was due to customer demand and also stated that they would dispose of the relevant non-compliant products. The importer, Bliz Electronics Limited, did not respond to requests for comment.

 

7. Law enforcement and supervision are questioned: Barry Andrews, a member of the European Parliament, pointed out that the prevalence of non-compliant vapes highlights the lack of actual law enforcement and regulatory inspections by the Health Service Executive in retail outlets. Although a target of 40 planned inspections of vape manufacturers and distributors was set last year, it was not known whether it had been completed. The new government has promised to introduce extensive restrictions on vapes, and the relevant EU rules are also under review. The public can report illegal sales activities.

 

For the full article, please visit:

 

Undercover investigation reveals scale of Ireland's illicit vape market

 

 

 

EU Tobacco Tax Reform Stalls as Malta Withholds Support Despite Backing From 26 States
EU Tobacco Tax Reform Stalls as Malta Withholds Support Despite Backing From 26 States
EU finance ministers failed to reach agreement on tobacco excise reform at the November 9, 2026 Economic and Financial Affairs Council (ECOFIN) meeting in Brussels. The Irish Council presidency's compromise secured support from 26 of the EU's 27 member states, but Malta withheld consent, preventing the Council from reaching a general approach requiring unanimity. The reform would raise minimum taxes on conventional tobacco and bring e-cigarette liquids, heated tobacco and nicotine pouches into a common EU minimum excise framework. Finland and Estonia accepted further concessions during the meeting, while the presidency proposed separating the inclusion of nicotine pouches in the framework from setting their precise minimum tax rates. Another compromise would allow ten qualifying member states until 2036 to meet certain tobacco excise requirements. Ireland intends to continue negotiations in December.
Regulations
Nov.11
Los Angeles Cracks Down on Illicit Flavored Vapes and Counterfeit Goods: 12 Businesses Searched, 24 Arrested, Eight Truckloads Seized
Los Angeles Cracks Down on Illicit Flavored Vapes and Counterfeit Goods: 12 Businesses Searched, 24 Arrested, Eight Truckloads Seized
Los Angeles authorities searched 12 businesses and arrested 24 people during a multi-agency operation targeting illicit flavored vaping products, flavored cigarettes and counterfeit merchandise on October 22, 2026. The Los Angeles County Sheriff's Department said approximately eight tractor-trailer loads of merchandise were seized. Alleged violations involved flavored tobacco sales restrictions, tobacco licensing requirements and counterfeit trademark laws. Local, state and federal agencies participated. Authorities have not disclosed the number, brands or value of vaping products seized. Investigations remain ongoing.
Enforcement
Oct.28
UK Extends Age-18 Rules to Zero-Nicotine Vapes and Nicotine Pouches From Oct. 29, Bans Vending Machines and Promotional Giveaways
UK Extends Age-18 Rules to Zero-Nicotine Vapes and Nicotine Pouches From Oct. 29, Bans Vending Machines and Promotional Giveaways
Key provisions of the UK's Tobacco and Vapes Act 2026 will take effect on Oct. 29, extending an age-18 sales restriction to all vaping and non-medicinal nicotine products. In England, Wales and Northern Ireland, the change brings zero-nicotine vapes within statutory age-of-sale rules and also covers products including nicotine pouches, strips and pearls. The law will also prohibit proxy purchasing for under-18s, consumer-facing vending machines, promotional giveaways and substantial discounts intended to promote vaping and nicotine products.
Regulations
Oct.10
Sweden Finds ZYN Ingredient Labels Noncompliant Over Generic Flavoring Disclosure, Swedish Match Faces SEK 2 Million Monthly Penalty
Sweden Finds ZYN Ingredient Labels Noncompliant Over Generic Flavoring Disclosure, Swedish Match Faces SEK 2 Million Monthly Penalty
Sweden's Public Health Agency has found ingredient labels on ZYN nicotine pouches sold by Philip Morris International subsidiary Swedish Match to be noncompliant, according to Dagens industri. The products' packaging listed 10 to 13 ingredients, compared with 11 to 42 in regulatory submissions, with multiple flavoring ingredients grouped under the generic term "aromer." The agency ordered corrective action, warning of a conditional penalty of SEK 2 million per month for noncompliance. The order applies only to products manufactured after the decision becomes legally effective and does not require recalls. Swedish Match disputes the agency's interpretation and plans to appeal.
PMI
Oct.22
Turning Point Brands Q3 Modern Oral Net Sales Rise 103% to $74.4 Million as Attributable Profit Falls 81%
Turning Point Brands Q3 Modern Oral Net Sales Rise 103% to $74.4 Million as Attributable Profit Falls 81%
Turning Point Brands (TPB) reported third-quarter 2026 Modern Oral net sales of $74.4 million on November 9, up 102.9% year over year and representing 49.2% of consolidated net sales. Total company net sales rose 27.0% to $151.1 million, while net income attributable to TPB declined 81.4% to $3.93 million. The company is expanding the US retail presence of its FRE and ALP nicotine pouch brands and expects its Modern Oral chain-store footprint to grow by more than 70% during 2026. Selling, general and administrative expenses increased 69.1% to $75.3 million, while PMTA-related expenses reached approximately $3.15 million and manufacturing start-up costs totaled about $593,000. ALP plans to open a branded pop-up in New York City's SoHo neighborhood on November 13, alongside a marketing campaign extending into January 2027. TPB owns 50% of ALP but consolidates the venture in its financial statements.
company
Nov.11
Malaysia's Poisons Board Backs New Vape Nicotine Exemption After Unanimously Opposing 2023 Proposal
Malaysia's Poisons Board Backs New Vape Nicotine Exemption After Unanimously Opposing 2023 Proposal
Malaysia's Poisons Board has endorsed Health Minister Dzulkefly Ahmad's proposal to exempt liquid nicotine used in vaping products from the Poisons List, according to a November 2, 2026, report by CodeBlue. The Board unanimously opposed a similar proposal in 2023, but the government proceeded with the exemption. The Kuala Lumpur High Court invalidated the 2023 decision in May 2026, and the government withdrew its appeal in August. No new ministerial order has been published. The development raises questions about the interaction between Malaysia's two regulatory frameworks and the treatment of RM354.51 million in excise duties collected on e-cigarette and vape products between May 2023 and June 11, 2026.
Regulations
Nov.03