Key Takeaways
- Philip Morris Japan announced on April 23 that it will expand ZYN by IQOS sales in Tokyo.
- The product will be rolled out progressively from May 11 through IQOS shops, Lawson and other outlets in Tokyo.
- ZYN by IQOS is an oral tobacco pouch product that does not require combustion or heating and does not produce smoke or odor.
- The launch includes four flavors: Cool Mint, Spearmint, Apple Mint and Peach.
- Each flavor will be offered in Low and Medium intensity levels, for a total of eight products.
2Firsts, April 27, 2026
Philip Morris Japan announced at a product briefing on April 23 that ZYN by IQOS, an oral tobacco pouch previously launched in selected areas, will expand its sales area in Tokyo.
Sales will begin progressively from May 11
The company said ZYN by IQOS will be released progressively from May 11 through IQOS shops, Lawson and other outlets in Tokyo.
The report said ZYN is a new-style tobacco product in which a small pouch containing ingredients such as shredded tobacco leaf powder is placed in the mouth. The product does not require combustion or heating and does not produce smoke or odor.
Its key feature is that it provides a comfortable flavor experience and sense of satisfaction in the mouth.
The company described it as another smoke-free option
The report said the product can be used in situations where other people are nearby, while on transportation, while moving around or during breaks in work. It is currently seeing growing numbers of users worldwide as another “smoke-free product” option following IQOS.
Four flavors and eight total products will be offered
This launch includes four flavors: Cool Mint, Spearmint, Apple Mint and Peach. Each flavor will be available in two intensity levels, Low and Medium, bringing the total number of products to eight.
The company said it can be used in situations requiring consideration for others
Akira Komura, the company’s consumer PR representative, said the product can be used in situations where consideration for people nearby is needed, creating experiential value.
He added that consumers are encouraged to choose products according to different usage situations.
Image source: daily.co
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