2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%

News
Sep.23
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
China exported $979 million of vape-related products in August 2026, up 3.3% from a year earlier but down 6.4% from July. The UK replaced the U.S. as the main source of growth: UK-bound shipments jumped 51.4% to a 2026 high of $177 million, while exports to the U.S. fell 12.4% to $339 million. Shipments to markets outside the U.S. increased 14.2%, broadening growth beyond the market that had driven July’s rebound.

Key Points

  • China’s vape-related exports reached $979 million in August, up 3.3% year over year and down 6.4% from July.
  • UK-bound exports rose 51.4% to $177 million, adding $60.1 million and generating the largest increase among all destinations.
  • Exports to the U.S. fell 12.4% to $339 million, a decline of $48.2 million and the largest reduction among major markets.
  • Exports outside the U.S. rose 14.2%; excluding the UK as well, shipments to all other markets still increased 4.4%.

2Firsts

September 23, 2026

China’s vape-related exports continued to rise in August 2026, but the market driving that growth changed.

Exports across three vape-related customs categories reached $979 million, up 3.3% from a year earlier and down 6.4% from July, according to China Customs data released on September 18 and compiled by 2Firsts.

Exports for the first eight months of 2026 totaled $6.99 billion, an increase of 5.5% from the same period last year.

The U.S. generated about 94.9% of the year-over-year increase in July. One month later, U.S.-bound shipments declined and the UK became the largest source of growth.

UK Exports Jump 51.4% to a 2026 High

China exported $177 million of vape-related products to the UK in August, up 51.4% from a year earlier and 10.1% from July. It was the highest monthly total for the UK in 2026.

UK-bound shipments added $60.1 million from a year earlier, almost twice the $31.3 million net increase in China’s global exports. Growth in the UK offset declines in shipments to the U.S., Japan, Germany and Russia.

Both major product categories contributed:

Product CategoryAugust 2026 ExportsYear-Over-Year ChangeIncrease
Nicotine-containing vape products$82.7 million+63.3%+$32.1 million
Vape devices$94.1 million+42.1%+$27.9 million
Nicotine-substitute products$0.3 million+106.9%+$0.1 million

UK-bound exports totaled $903 million in the first eight months of 2026, up 6.4% from a year earlier. Nicotine-containing products increased 29.4%, while device exports fell 9.6%. The August surge in devices has not yet erased their cumulative decline.

The customs figures do not show whether the August increase came from retail demand, inventory replenishment or a shift in purchasing schedules.

U.S. Shifts From the Largest Contributor to the Biggest Drag

Exports to the U.S. fell 12.4% year over year and 16.1% from July to $339 million. The $48.2 million decline was the largest among all destinations.

The U.S. remained China’s largest market, accounting for 34.6% of August exports.

Product CategoryAugust 2026 U.S. ExportsYear-Over-Year Change
Nicotine-containing vape products$278 million-9.8%
Vape devices$56.7 million-24.4%
Nicotine-substitute products$4.9 million+5.6%

The drop followed a sharp increase in July, when U.S.-bound shipments reached $404 million and rose 53.5% from a year earlier.

Exports to the U.S. still increased over the longer period. Shipments totaled $2.32 billion in the first eight months of 2026, up 4.7%. Nicotine-containing products rose 1.3%, devices increased 10.4%, and nicotine-substitute products climbed 179.9%.

Growth Broadens Beyond the U.S.

Exports to markets outside the U.S. reached $640 million in August, up 14.2% from a year earlier.

Excluding both the U.S. and UK, shipments to all other destinations still increased 4.4%. In July, by comparison, markets outside the U.S. grew just 1.2%.

Beyond the UK, the largest increases came from South Korea, Croatia, Indonesia, Slovakia, Canada and the United Arab Emirates.

MarketAugust 2026 ExportsYear-Over-Year ChangeIncrease
South Korea$42.8 million+35.6%+$11.2 million
Croatia$22.4 million+77.1%+$9.7 million
Indonesia$27.7 million+47.7%+$9.0 million
Slovakia$9.2 million+1,264.1%+$8.5 million
Canada$30.8 million+21.1%+$5.4 million
United Arab Emirates$38.9 million+13.2%+$4.5 million

Exports to Japan, Germany, Russia and Poland declined. Shipments to Japan fell 44.7%, Germany dropped 24.7%, and Russia declined 34.5%.

Slovakia’s growth rate reflected a low comparison base. Customs records identify the declared destination, not the final consumer market, and do not show whether goods were subsequently distributed elsewhere in Europe.

Nicotine-Containing Products Deliver Most of the Increase

Exports of nicotine-containing vape products rose 4.9% to $666 million in August, generating nearly all of the net increase.

Device exports fell 0.7% to $299 million. Nicotine-substitute products increased 17.1% to $14.3 million.

Product CategoryAugust 2026 ExportsYear over YearMonth over Month
Nicotine-containing vape products$666 million+4.9%-7.0%
Vape devices$299 million-0.7%-4.6%
Nicotine-substitute products$14.3 million+17.1%-15.4%
Total$979 million+3.3%-6.4%

All three categories declined from July, signaling softer monthly momentum despite the year-over-year increase.

August reversed the geographic pattern seen a month earlier. U.S. growth faded, the UK became the largest source of new exports, and shipments to markets outside the U.S. accelerated. China’s vape-related exports remain in recovery, but the markets supporting that recovery continue to shift from month to month.

Data Notes

The analysis covers HS 24041200, HS 85434000 and HS 24041990.

HS 24041990 includes non-combustible inhalation products containing nicotine substitutes. China Customs data do not disclose individual ingredients, and exports under the code cannot be treated as synonymous with products containing 6-methyl nicotine.

Customs trade partners represent declared export destinations and may not be the final consumer markets. Year-over-year comparisons are against August 2025; month-over-month comparisons are against July 2026.

Follow 2Firsts for timely updates on global tobacco and nicotine industry developments, corporate strategy and market trends.

 

Cover Image: China’s Vape Export Growth Shifted From the U.S. to the UK in August 2026|visualized by 2Firsts

2FIRSTS | 2Firsts Data | China’s Vape-Related Exports Rise 16.5% in July 2026 as U.S.-Bound Shipments Jump 53.5%
2FIRSTS | 2Firsts Data | China’s Vape-Related Exports Rise 16.5% in July 2026 as U.S.-Bound Shipments Jump 53.5%
China’s vape-related exports reached $1.047 billion in July 2026, up 16.5% year on year and the highest monthly total of the year. Growth was heavily concentrated in the U.S., where exports jumped 53.5% to $404 million and accounted for 94.9% of the overall increase. Exports to all other markets rose just 1.2%. By category, nicotine-containing non-combustible products—primarily vapes—under HS24041200 rose 24.7% and generated 95.5% of the total increase. Vape-device exports under HS85434000 fell 0.4%, while other nicotine-substitute products under HS24041990 grew 88.9% but remained comparatively small.
www.2firsts.com

Special Report | From New York to Washington: How FDA’s Tobacco Center Is Reworking Product Review
Special Report | From New York to Washington: How FDA’s Tobacco Center Is Reworking Product Review
FDA’s Center for Tobacco Products is reshaping how it approaches tobacco product review. Based on 2Firsts’ on-site reporting in New York and Washington, this report traces CTP’s emerging direction: stronger links between PMTA and tobacco harm reduction, more category-specific review, greater emphasis on decision-relevant science, more predictable timelines and expanded use of sPMTA for product modifications. CTP also acknowledged major constraints, including just nine PMTA review teams, persistent backlogs and limits on hiring capacity.
Regulations
Oct.08
PMI Expands Its Second Global and First Asian Business Services Hub in the Philippines, Serving 160 Markets and Scaling Up AI Capabilities
PMI Expands Its Second Global and First Asian Business Services Hub in the Philippines, Serving 160 Markets and Scaling Up AI Capabilities
Philip Morris International's PMI Business Solutions Philippines has expanded its global business services hub in Makati and plans to add more than 80 positions. Established in 2021 primarily to provide finance and IT support to about 20 markets, the center now employs 519 professionals delivering roughly 600 services across 160 markets. Its functions now span finance, human resources, IT, commercial operations, data analytics, supply chain and project management. PMI says the hub's next phase will focus on AI-enabled and higher-value work. The company did not disclose the size or investment cost of the expansion.
Sep.24
GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
The Global State of Tobacco Harm Reduction, a project operated by Knowledge·Action·Change, estimates that about 200 million people worldwide use non-combustible nicotine products including vapes, heated tobacco, nicotine pouches and snus. Its 2026 report says use of these products rose alongside declining smoking rates in 28 countries it analyzed. The data do not establish that all 200 million users have quit smoking, nor do they prove a direct causal relationship. GSTHR also says regulatory restrictions on the products continue to expand in many markets.
Sep.10
Huabao International Buys Indonesian HNB Manufacturer for RMB 90 Million, Adding OEM/ODM Capacity
Huabao International Buys Indonesian HNB Manufacturer for RMB 90 Million, Adding OEM/ODM Capacity
Huabao International Holdings Limited will acquire 100% of PT Broad Far Indonesia through two wholly owned subsidiaries for approximately RMB 90 million. The Indonesian company manufactures and sells heat-not-burn tobacco sticks and provides OEM/ODM services. The sellers are part of a related-party group controlled by Huabao International Chair and controlling shareholder Zhu Linyao. PT Broad Far Indonesia generated $4.37 million in revenue and $177,000 in profit after tax in the first half of 2026, while net assets stood at about $326,000 at June-end. An independent valuer assessed the company’s equity at approximately RMB 93.06 million. Following completion, the HNB manufacturing operation will be consolidated into Huabao International.
News
Sep.29 by 2Firsts Perspectives
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24
Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-founded online nicotine pouch retailer GotPouches has completed the localization of its U.S. operations under UpNorth Retail LLC, with corporate operations in Franklin, Tennessee, domestic fulfillment from Nashville and U.S.-based customer support. The company says its catalog covers more than 20 nicotine pouch brands and it currently serves customers in more than 25 U.S. states.
Sep.18