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Key Points
Philip Morris Japan launched TEREA Black Mint Pearl on October 15, introducing the first crushable mint capsule variant in the TEREA Black range.
The product is classified as Classic Menthol, contains 20 sticks per pack and retails for ¥640, including tax. It is designed for IQOS ILUMA devices.
Initial distribution began at four IQOS stores and selected retail partners, with nationwide convenience-store distribution scheduled from October 19.
Japan's TEREA lineup has expanded to 28 variants, including 21 Classic Menthol, Capsule Menthol and Flavored Menthol products, representing 75% of the portfolio.
2Firsts
October 16, 2026
According to an official announcement issued by Philip Morris Japan (PMJ) on October 15, 2026, the company has launched TEREA Black Mint Pearl, the first heated tobacco stick in the TEREA Black range to feature a crushable mint capsule. Designed for IQOS ILUMA devices, the product is priced at ¥640 per 20-stick pack, including tax. Sales began through designated retail channels on October 15, with distribution expanding to convenience stores and other tobacco retailers across Japan from October 19.
The launch increases the Japanese TEREA portfolio from 27 to 28 variants.
First Capsule Variant in the Black Range, Classified as Classic Menthol
TEREA Black Mint Pearl combines a strong menthol tobacco stick with a crushable mint capsule.
According to PMJ's product information, crushing the capsule releases mint flavor.
It is the first capsule-equipped product in the TEREA Black range, which already includes Black Menthol, Black Purple Menthol, Black Yellow Menthol, Black Ruby Menthol, Black Sunshine Menthol and Black Fuchsia Menthol.
TEREA has previously introduced several Pearl capsule variants in Japan, including Oasis Pearl, Sun Pearl, Riviera Pearl, Shine Pearl, Velvet Pearl, Stellar Pearl and Blossom Pearl.
Unlike those products, which are listed under the Capsule Menthol category, PMJ classifies Black Mint Pearl as Classic Menthol, alongside Black Menthol, Menthol and Mint.
TEREA Portfolio Reaches 28 Variants, With Menthol Products Accounting for 75%
PMJ's latest product listing shows that the addition of Black Mint Pearl brings the TEREA portfolio in Japan to 28 variants.
The lineup is divided into five categories:
| Product Category | Variants | Share of Portfolio |
|---|---|---|
| Classic Regular | 6 | 21.4% |
| Flavored Regular | 1 | 3.6% |
| Classic Menthol | 4 | 14.3% |
| Capsule Menthol | 7 | 25.0% |
| Flavored Menthol | 10 | 35.7% |
| Total | 28 | 100% |
Classic Menthol, Capsule Menthol and Flavored Menthol account for 21 variants, or 75% of the Japanese TEREA lineup.
The seven existing Capsule Menthol products remain in a separate category, while Black Mint Pearl adds a capsule format to the Classic Menthol lineup.
The percentages reflect the number of product variants, not sales volume or market share.
Initial Sales Began October 15, With Nationwide Expansion From October 19
TEREA Black Mint Pearl is being introduced through a phased retail rollout.
Sales began on October 15 at four IQOS stores: the Ginza flagship, Sapporo, Nagoya and Shinsaibashi locations.
The initial distribution also includes selected IQOS Shop locations within Yamada Denki, Bic Camera, Evergreen and Laox stores, as well as IQOS Corner locations at selected Don Quijote, Home Center Musashi, Super Viva Home and Fukudaya outlets.
From October 19, distribution will expand to convenience stores and other tobacco retailers nationwide. PMJ said delivery and launch dates may vary by store.
Product Specifications
| Parameter | TEREA Black Mint Pearl |
|---|---|
| Company | Philip Morris Japan |
| Parent Company | Philip Morris International (PMI) |
| Brand | TEREA |
| Japanese Name | テリア ブラック ミント パール |
| Product Category | Heated Tobacco Sticks |
| Product Range | TEREA Black |
| Official Flavor Classification | Classic Menthol |
| Capsule | Crushable Mint Capsule |
| Stick Format | Filtered, 45 mm |
| Pack Size | 20 Sticks |
| Retail Price | ¥640, including tax |
| Compatible Devices | IQOS ILUMA Series |
| Initial Launch | October 15, 2026 |
| Nationwide Retail Expansion | From October 19, 2026 |
| Market | Japan |
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Cover image source: Philip Morris Japan
