Key highlights:
BAT Rothmans, a subsidiary of British American Tobacco in South Korea, has won the prestigious iF Design Award for Product Design in 2025 for its heated tobacco product "glo HYPER pro.
The product had previously won in the Consumer Electronics category at the 2024 European Product Design Awards (EPDA).
The company spokesperson stated that they will continue to focus on developing innovative products to achieve a sustainable future.
According to Getnews on March 31, British American Tobacco Korea Corporation (BAT Rothmans) announced that its heated tobacco product "glo HYPER pro" won the Product Design Award at the "2025 iF Design Award.
Before, the "glo HYPER pro" also won an award in the consumer electronics category of the 2024 European Product Design Awards (EPDA).
The company's spokesperson stated that
Since its debut in 2024, "glo HYPER pro" has been recognized on the global stage as a competitive product. We will focus on developing innovative products to achieve a sustainable future.
The iF Design Award is organized by the International Forum Design in Germany and is considered one of the world's top three most prestigious design awards. The jury evaluates excellent designs based on criteria such as creativity, form, function, uniqueness, and sustainability.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
