On January 9th, 2FIRSTS found on the official website of BLU, an e-cigarette brand owned by Imperial Brands, that BLU has launched an e-liquid brand "blu liquid" in the UK.
According to the official website, Blu Liquid offers a total of ten flavors, including mint, blueberry, and green apple. The nicotine content is available in two specifications: 9mg/ml and 18mg/ml, both priced at £3.99.
The BLU brand was founded by Jason Healy in the United States and was acquired by American Tobacco Company, Lorillard, in 2012. Subsequently, Imperial Tobacco acquired the international rights to BLU in 2015 and launched blu2.0 in France in 2022.
Furthermore, it has been learned that several e-cigarette brands, such as ELFBAR, KIWI, and ELUX, have already launched their own e-liquid brands.
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