HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette

Mar.06.2025
HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW introduces MODEX Morph, the world's first dual open pod e-cigarette with flavor control. Available on brand's website.

Special announcement:

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW MODEX Morph parameter information | Mapping: 2FIRSTS


This article is for internal industry communication only and does not make any recommendations for brands or products.

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW MODEX Morph|Image source: HIFLOW official website


The images presented in this article are used solely for factual description and are not intended as any form of product advertisement.

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW MODEX Morph | Image Source: HIFLOW Official Website


Minors are prohibited from accessing this article.

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW" trademark information | Image source: WIPO


Firsts observed that the e-cigarette brand HIFLOW is showcasing its new e-cigarette, the MODEX Morph, on its official website. This product features two refillable pods with flavor control, which the brand claims is the "WORLD'S 1ST Dual Open Pod with Flavor Control.

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW" trademark information | Image source: WIPO


More specifically, the product specifications of HIFLOW MODEX Morph are shown in the table below:

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW" trademark information | Image source: WIPO


In terms of product features, the main innovation of HIFLOW MODEX Morph lies in its inclusion of a 1.5ml auxiliary pod and a 2ml main pod, both of which have an open design. The brand states that users can fill each pod with their preferred ice-flavored e-liquid, sweet e-liquid, and flavored e-liquid based on personal preference.

HIFLOW MODEX Morph: World's First Dual Open Pod E-cigarette
HIFLOW Official Social Media | Image Source: Instagram


The main pod offers options of 0.6Ω and 0.8Ω, and the e-liquid in the main pod will be heated by dual core mesh, while the e-liquid in the auxiliary pod will be heated by single core mesh.


It is worth noting that both the main pod and auxiliary pod of HIFLOW MODEX Morph support refilling e-liquid up to 5 times.


In addition, the HIFLOW MODEX Morph also features a "delayed activation" function, with the brand stating that the product can offer different experiences when activated after delays of 0, 0.2, 0.4, or 0.6 seconds.


According to a search on the official website of the World Intellectual Property Organization (WIPO), the "HIFLOW" brand trademark has been registered by SHENZHEN ITSUWA TECHNOLOGY CO., LTD, also known as Shenzhen Itsuwa Corporation, in both the UK and the US regions.


According to reports, Itsuwa was founded in 2011 with its headquarters located in Baoan District, Shenzhen, Guangdong Province. The company also owns e-cigarette brands such as VOOM and Vapesoul.


Currently, the HIFLOW MODEX Morph has been launched on the official HIFLOW brand website and official social media accounts, but product sales information related to it has not yet been found on overseas e-cigarette distributor websites.


The "2FIRSTS" product column is dedicated to providing readers with the latest information on new products in the tobacco industry. To gather and share firsthand information within the industry, 2FIRSTS welcomes readers to submit articles and share the latest products in the e-cigarette field.


If you have any unique insights or information, feel free to contact us anytime via email at info@2firsts.com, or connect with 2Firsts CEO Alan Zhao on LinkedIn.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Beyond IQOS ILUMA, PMI Expands Lower-Priced BONDS Heated Tobacco Platform: Seven Markets Added in Q3, With Rollouts in Japan, Europe and North Africa
Beyond IQOS ILUMA, PMI Expands Lower-Priced BONDS Heated Tobacco Platform: Seven Markets Added in Q3, With Rollouts in Japan, Europe and North Africa
Philip Morris International (PMI) is expanding the international footprint of BONDS by IQOS, its lower-priced heated tobacco platform. The company's third-quarter 2026 SEC filing shows that BONDS devices and BLENDS tobacco sticks were available in 15 markets at the end of September, up from eight at the end of June. In November, PMI announced plans to extend sales from three to 17 Japanese prefectures and introduced BONDS in Spain and Morocco. The platform uses ROUNDHEAT external heating technology and proprietary tobacco sticks, separate from the IQOS ILUMA system. In Japan, BONDS retails for ¥2,980, approximately 25% below ILUMA i ONE, while BLENDS costs ¥570 per pack. PMI management says BONDS targets cigarette smokers who have not adopted heated tobacco. Separate sales and revenue figures remain undisclosed.
company
Nov.06
DATA|UK Retail Research Group IGD Says Convenience Tobacco and Vape Sales Fell 10.6%, With 15.4% Market Share Versus Alcohol's 15.1%; Top Rank at Risk in 2027
DATA|UK Retail Research Group IGD Says Convenience Tobacco and Vape Sales Fell 10.6%, With 15.4% Market Share Versus Alcohol's 15.1%; Top Rank at Risk in 2027
Combined tobacco and vaping sales in UK convenience stores fell 10.6% year over year in the first half of 2026, making the category a major drag on channel performance, according to retail research organization IGD. Total convenience sales declined 1.2%, while sales excluding tobacco and vaping increased 0.7%. IGD's 2026 category-share figures show tobacco and vaping accounting for 15.4% of convenience sales, compared with 15.1% for alcohol. The organization forecasts alcohol could overtake tobacco and vaping as the largest category by sales value as early as 2027 if current trends continue. IGD expects the convenience market to increase from £48.6 billion in 2026 to £54.9 billion in 2031, a 2.5% compound annual growth rate, or 3.4% excluding tobacco and vaping.
DATA
Nov.11
Product | BAT Launches VELO WRKS Nicotine Pouches in Sweden, Introducing Dual-Compartment Cans With Two Flavours
Product | BAT Launches VELO WRKS Nicotine Pouches in Sweden, Introducing Dual-Compartment Cans With Two Flavours
British American Tobacco (BAT)'s VELO brand launched the VELO WRKS nicotine pouch range in Sweden on November 2, 2026. The initial release features three Dual Can variants, each containing two separate flavours in a dual-compartment container. Each can holds 20 slim pouches with 8mg of nicotine per pouch and retails for SEK 52.99. According to VELO, the first release, Drop 1, is limited to 75,000 cans and will remain available until February 2027 or while stocks last. VELO positions WRKS as a platform for testing new product concepts and has introduced an online consumer feedback survey. EU trademark records show BAT applied to register VELO WRKS in March 2026 under Class 34, covering nicotine pouches, e-cigarettes, heated tobacco products and other tobacco-related goods.
product
Nov.03
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
The Trump administration is preparing changes intended to accelerate FDA market authorization reviews for e-cigarettes and nicotine pouches, according to The Wall Street Journal. The FDA is expected to revisit its 2021 PMTA rule and may simplify some scientific study requirements and shorten review times. The agency has not formally announced the changes. Over the past year, the FDA has already accelerated nicotine-pouch reviews, expanded ENDS authorizations and upgraded its CTP Portal NextGen application system. As of August 2026, 43 nicotine pouch products and 48 e-cigarette products had received FDA marketing authorization.
Sep.24
Special Report|From CrossBar 20K to 6-Methyl Nicotine KUMI: Two Routes Into U.S. State Vape Directories?
Special Report|From CrossBar 20K to 6-Methyl Nicotine KUMI: Two Routes Into U.S. State Vape Directories?
Several U.S. states have incorporated the September 9, 2020 PMTA filing deadline into eligibility rules for certain vaping products. CrossBar 20K drew attention after appearing on Pennsylvania's 163-entry directory. A broader 2Firsts investigation found that related registration businesses also listed KUMI and CROSSBAR SIX products, with 171 KUMI-related entries across Louisiana, Nebraska and Wisconsin. Corporate records link Scott Silverman to Blue Nine LLC and VR Products I LLC. PMTA compliance expert Mr. K said historical applications and nicotine-analogue products may offer two different approaches to state-directory access.
Regulations
Oct.26
U.S. Health Groups Seek to Overturn FDA Enforcement Discretion for Pending PMTAs as Altria's Helix, NJOY and AVM Move to Intervene
U.S. Health Groups Seek to Overturn FDA Enforcement Discretion for Pending PMTAs as Altria's Helix, NJOY and AVM Move to Intervene
American Vapor Manufacturers (AVM) and Altria subsidiaries Helix Innovations and NJOY filed separate motions on October 7, 2026, seeking to intervene on the FDA's side in a lawsuit challenging its enforcement guidance for certain e-cigarette and nicotine pouch products with pending premarket tobacco product applications (PMTAs). Seven public health and tobacco-control organizations, including the Campaign for Tobacco-Free Kids, sued the agency in July to overturn the policy. AVM argues that vacating the guidance could disrupt orders, inventory, retail distribution and investments in regulatory submissions.
Regulations
Oct.09