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Key Points
- BAT's VELO WRKS range launched in Sweden on November 2, 2026, introducing the Dual Can format, with two separate compartments containing 10 nicotine pouches of different flavours each.
- The initial Drop 1 release includes three two-flavour variants featuring six flavours. All products use slim pouches containing 8mg of nicotine each and retail for SEK 52.99 per can.
- VELO says Drop 1 is limited to 75,000 cans through selected retailers, with availability until February 2027 or while stocks last. Retailers list additional Box versions for November 9.
- BAT filed an EU trademark application for VELO WRKS in March 2026, with registration completed in July. VELO's website also includes a consumer survey covering the dual-compartment design, flavour combinations and packaging.
2Firsts
November 3, 2026
British American Tobacco (BAT)'s VELO brand launched the VELO WRKS nicotine pouch range in Sweden on November 2, 2026, according to VELO's Swedish website and product listings from retailers Haypp and Snusbolaget.
The initial release, designated Drop 1, comprises three two-flavour variants packaged in a Dual Can format that separates two varieties of nicotine pouches into individual compartments within a single container.
According to VELO, Drop 1 is a limited release of 75,000 cans, available until February 2027 or while stocks last. Each can contains 20 pouches, with 8mg of nicotine per pouch, and is listed at SEK 52.99.
Dual Can Format Combines Six Flavours Across Three Variants
The VELO WRKS Dual Can divides a single container into two compartments, each holding 10 nicotine pouches of a different flavour.
According to VELO, an internal membrane separates the compartments to keep the flavours distinct. The design also removes the conventional compartment used to store spent pouches, allocating that space to the two flavour compartments instead.
Drop 1 comprises three combinations, each pairing a relatively familiar flavour with a more unconventional alternative.
| Product | Compartment One | Compartment Two |
|---|---|---|
| Raspberry Lime / Strawberry Basil | Raspberry and lime | Strawberry and basil |
| Tropical Orange / Lemongrass Ginger | Tropical orange and guava | Lemongrass and ginger |
| Cardamom Bread / Red Miso | Cardamom and vanilla | Red miso |
For Tropical Orange / Lemongrass Ginger, VELO's official flavour description includes guava alongside tropical orange, while the second compartment combines lemongrass with ginger notes.
Cardamom Bread / Red Miso pairs cardamom and vanilla with a red miso flavour described by the brand as having umami characteristics and a lightly salty finish.
Rather than blending the two flavour profiles within individual pouches, VELO WRKS stores them separately within the same can. The total pack size remains 20 pouches.
Each Pouch Contains 8mg of Nicotine, With a Retail Price of SEK 52.99 Per Can
According to product specifications listed by Haypp and Snusbolaget, all three initial VELO WRKS variants share the same nicotine content, pouch format and pack size.
| Specification | VELO WRKS Drop 1 |
|---|---|
| Company | British American Tobacco (BAT) |
| Brand | VELO |
| Product range | VELO WRKS |
| Category | Tobacco-free nicotine pouches |
| Packaging | Dual Can, two compartments |
| Initial variants | Three two-flavour combinations |
| Nicotine content | 8mg/pouch |
| Nicotine concentration | 11.4mg/g |
| Manufacturer strength rating | Strong |
| Pouch format | Slim |
| Pouches per can | 20, with 10 per compartment |
| Weight per pouch | 0.7g |
| Net weight per can | 14g |
| Single-can retail price | SEK 52.99 |
| Per-can price in 10-can purchase | SEK 47.99 |
| Per-can price in 30-can purchase | SEK 46.00 |
| Launch date | November 2, 2026 |
| Initial market | Sweden |
| Confirmed retail channels | Haypp and Snusbolaget |
Retailer ingredient descriptions list plant fibres, flavourings, pH regulators and humectants among the product components.
For comparison, Snusbolaget lists the 8mg VELO Blueberry Ice at SEK 45.99 per can, while VELO Shift Mango Yuzu 8mg is priced at SEK 52.99, matching WRKS.
The WRKS retail price is therefore higher than some standard VELO products but equal to certain other variants. The available listings do not establish a consistent price premium across the full VELO portfolio.
Limited to 75,000 Cans, WRKS Secured EU Trademark Registration Before Launch
VELO's Swedish website describes WRKS as an innovation platform and sister brand to VELO, designed to develop and test new product ideas with consumers.
Products are introduced through successive releases called Drops. The first, Drop 1, is limited to 75,000 cans and is distributed through selected retailers until February 2027 or while stocks last.
VELO has not announced a fixed number of future Drops, stating that subsequent releases will depend on feedback and insights gathered from earlier concepts.
In addition to the three standard Dual Can products launched on November 2, Haypp and Snusbolaget list three corresponding VELO WRKS Box variants with a scheduled launch date of November 9, 2026.
As of November 3, the Box products were listed as not yet available, with a retail price of SEK 52.99 per can. Retailer descriptions say they include a VELO WRKS box but do not specify how the packaging differs from the standard version. The listed nicotine content, pouch format and pack quantity remain unchanged.
Trademark records also show that British American Tobacco (Brands) Limited filed an EU trademark application for VELO WRKS on March 18, 2026, under application number 019332760. The trademark was registered on July 7.
The registration falls under Nice Classification Class 34 and covers a range of products, including tobacco-free oral nicotine pouches, electronic cigarettes and e-liquids, heated tobacco products and conventional tobacco goods.
The broader trademark classification does not establish plans to expand VELO WRKS into e-cigarettes or heated tobacco. The confirmed commercial launch currently concerns nicotine pouches.
Industry Perspective | Dual-Compartment Packaging and Consumer Feedback Form Part of a Staged Product Test
The initial VELO WRKS release retains the slim pouch format and 8mg nicotine strength, with its main product changes centred on dual-compartment packaging, flavour combinations and design.
Unlike standard nicotine pouch launches, WRKS uses a separate brand identity, limited quantities and a staged-release model. VELO explicitly identifies the range as a platform for developing and testing new product concepts.
The VELO website also includes a dedicated consumer feedback survey covering perceptions of the Dual Can concept, ratings of the two-flavour experience, preferences for flavour combinations and packaging design, and potential product improvements.
The launch combines a new packaging configuration, dual-flavour variants and consumer feedback within a limited commercial release. VELO has not yet disclosed the specifications or quantities of subsequent Drops.
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Cover image source: VELO Sweden official VELO WRKS product imagery. Additional product images and packaging references: Haypp and Snusbolaget.
