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Integration of KOOL x neo into neo Brand by BAT Japan

BAT by 2FIRSTS.ai
Feb.27.2024
Integration of KOOL x neo into neo Brand by BAT Japan
British American Tobacco Japan will integrate its "KOOL x neo" tobacco sticks into the "neo" brand starting March 25.

According to a report from Japanese media Cnet, British American Tobacco Japan has announced that it will integrate its glo tobacco stick brand "KOOL x neo" into the "neo" brand. The KOOL x neo brand will be discontinued starting on March 25th, until remaining stock is sold out.

 

Each of the provided brands will be integrated into the neo brand, forming a simplified and easy-to-understand brand portfolio consisting of seven brands, compatible with the glo hyper series of thick stick devices.

 

In the KOOL x neo brand, "Max Menthol" and "Fresh Menthol" were re-launched as part of the neo brand on February 12th.

 

Starting from March 25th, the two brands that will be discontinued are "Cool-X Neo Ice Menthol" and "Cool Very Berry Menthol". The Neo brand offers similar flavors with "Neo Freeze Menthol Stick" and "Neo Brilliant Berry Stick".

 

References:
[1] glo™用「KOOL x neo™」ブランドを「neo™」ブランドへ統合
Also Read:
[1] BAT's 2023 Financial Report: New Categories Drive Revenue Growth
[2] Declining Sales of Combustible Products: BAT Malaysia May Shift Focus to NTPs including Vuse
[3] BAT Malaysia Pins Hopes on Dunhill to Reverse Sales Decline in SA Countries
[4] PMI and BAT Resolve Intellectual Property Dispute
#Asia#Japan#Products#Heated tobacco products#British American Tobacco (BAT)

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