According to a report by N.News on December 17th, since South Korean tobacco KT&G introduced the "Lil Solid" in 2017, they have successively released other e-cigarette devices such as the "Lil Hybrid" and "Lil Able," securing the top position in the South Korean market.
Industry insiders expect that the e-cigarette market in South Korea will continue to be highly competitive in 2025, with KT&G's multi-platform product "Lil" maintaining its market advantage.
Lil's success is attributed to its multi-platform operating system. Currently, there are three products available in the market: "Lil Hybrid," "Lil Solid," and "Lil Able." The latest releases, "Lil Hybrid 3.0," "Lil Able 2.0," and "Lil Solid 3.0," have been well-received by consumers.
KT&G's technological innovation capability is considered a key factor in its success. The company's number of patent applications has been increasing each year, growing from 2250 in 2021 to 3392 in 2023, representing a growth of approximately 51% in just two years. The number of overseas patent applications also saw significant growth, increasing from 1744 in 2021 to 2679 in 2023, more than 1.5 times higher. In 2023, KT&G ranked fourth in the "2023 Korea Corporate European Patent Index" published by the European Patent Office, trailing only Samsung, LG, and SK Group.
A spokesperson for KT&G stated,
We will continue to provide consumers with satisfaction that meets their expectations through a diverse product line.
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