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PMI Japan Upgrades IQOS ILUMA i One with New Button Layout, Aluminum Base

Oct.30.2025
PMI Japan Upgrades IQOS ILUMA i One with New Button Layout, Aluminum Base
PMI Japan has refreshed its all-in-one heated tobacco device, IQOS ILUMA i One, with upgraded materials and exterior design. Sales begin October 29 via IQOS stores and the official website. The new model retains core features such as auto-start and continuous use, but is not compatible with accessories from the previous version.

Key Points

 

  • The new IQOS ILUMA i One switches the bottom piece from plastic to aluminum and revises the button layout, while retaining core features such as auto-start and up to 20 consecutive uses.
  • Four color options: Digital Purple, Breeze Blue, Midnight Black, and Leaf Green; Japan list price JPY 3,980 (about USD 25).
  • Accessories from the previous IQOS ILUMA i One are not compatible with the new model.

 

2Firsts, October 30, 2025 — Citing Kakaku.com, Philip Morris Japan announced a design refresh for its all-in-one heated-tobacco device, IQOS ILUMA i One, with sales starting October 29 at IQOS retail stores and the official online shop. The update includes a new button layout and replaces the plastic bottom component with aluminum.

 

PMI Japan Upgrades IQOS ILUMA i One with New Button Layout, Aluminum Base
Left: pre-refresh “IQOS Irma i One”; right: post-refresh model. The new version updates the button layout and changes the bottom material from plastic to aluminum | Image: Kakaku.com

 

The report notes that the refreshed IQOS ILUMA i One maintains key user features such as auto-start and the ability to use about 20 sticks consecutively, but it is not compatible with accessories from the previous model. The device comes in four colors—Digital Purple, Breeze Blue, Midnight Black, and Leaf Green—at a Japan list price of JPY 3,980 (about USD 25).

 

As previously reported by 2Firsts, Philip Morris International’s Korea unit launched the IQOS ILUMA i One at KRW 59,000 (about USD 45). 

 

 

Cover image: Kakaku.com

 

 

References:
[1] 加熱式タバコ「IQOS イルマ i ワン」がデザインをリニューアル
Also Read:
[1] PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47
[2] Following Japan debut, IQOS ILUMA i “Seletti Edition” limited series launches in South Korea.
[3] Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets
[4] Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth
[5] PMI Japan to Launch Limited Edition IQOS ILUMA i "Galaxy Blue", Introduces New TEREA Clear Regular Flavo

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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

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