Potential Ban on E-cigarette Sales in Russia Sparks Concern

Mar.31.2025
Potential Ban on E-cigarette Sales in Russia Sparks Concern
Russian Parliament considers potentially banning e-cigarette sales, sparking concerns over regional economy impact and rise of underground market.

Key Points:

The Russian Parliament is currently discussing a bill that could potentially restrict or even ban the sale of e-cigarettes.

The ban could lead to small businesses closing down, causing a detrimental impact on the local economy.

Experts recommend optimizing market policies to prevent minors from accessing and illegal selling.


According to a report from kp.ru on March 31, the Russian Federation government and State Duma are currently discussing several bills that would significantly increase the difficulty of selling e-cigarettes, potentially leading to a complete ban. This series of policies has raised concerns among industry experts who believe that such restrictions could drive e-cigarettes into the underground market and potentially lead to illegal distribution through online channels.

 

Last week, Deputy Chairman of the State Duma Economic Policy Committee Artem Kiryanov and First Deputy Chairman of the State Duma Budget and Tax Committee Sergey Katasanov organized two expert committee meetings to review proposed amendments to relevant laws. Kiryanov emphasized that a blanket ban without solving the issue may actually lead to an increase in black market activities.

 

Currently, there are approximately 170,000 registered shops in Russia selling tobacco and e-cigarettes, with small businesses being particularly affected. Sergei Borisov, the chairman of the National Association of Small Businesses in Russia, stated that over 150,000 small and medium-sized companies may not be able to continue selling due to the ban, especially in inland urban areas.

 

The main bill is drafted by the Ministry of Finance and includes strict restrictions on store size, location, and storage requirements. However, many experts believe that these proposals are outdated and lack a practical basis. Authorities should consider reducing the economic burden and avoiding small businesses being forced to transition to illegal trading.

 

In addition, the bill grants regions the power to impose additional restrictions, which may lead to market confusion. Gennady Spirchagov, chairman of the Ulyanovsk provincial government, stated that many regions lack the financial resources to establish new regulatory bodies, making enforcement of regulations difficult.

 

However, not everyone is against regulating the e-cigarette market. Starting in December 2023, e-cigarettes will be included in the "Honest Labeling" system. Despite a decrease in illegal trafficking, experts point out that the market share of compliant products remains low. An investigation by the Russian Consumer Protection Agency revealed that some stores are not registered and are facing penalties.

 

Currently, legal and illegal products coexist, with vastly different prices impacting consumer choices in the market. Industrial Association member Vladimir Mishelovin suggests lowering taxes, reducing demonization of the market, promoting legal transactions, and protecting market health.

 

Since September, Russia has banned the sale of e-cigarettes to children. On a technological level, facial recognition payment systems may be used to confirm the age of tobacco purchasers, but legal restrictions currently prevent this functionality from being implemented.

 

If e-cigarettes are banned, experts predict that underground trading will increase. Konstantin Kuntz, a member of the Public Committee of the Russian Ministry of Health, warns that tobacco dependence is a disease, and if legal products become less accessible, it could exacerbate the demand for other addictive substances.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
Philip Morris International's IQOS has extended its partnership with electronic-music event brand ZAMNA to Spain, setting up a House of IQOS at ZAMNA Madrid. Vogue España and Time Out Madrid subsequently published branded content clearly labeled as collaborations with IQOS. PMI has also expanded its company-owned IQOS boutique network in Spain to seven cities this year. The company says IQOS's adjusted heated-tobacco market share in Europe reached 12.6% in the first quarter of 2026, with Spain among its stronger-performing European markets.
Sep.20
On-Site Report | CTP Details PMTA Backlog, 180-Day Review Goal and sPMTA Process
On-Site Report | CTP Details PMTA Backlog, 180-Day Review Goal and sPMTA Process
FDA’s Center for Tobacco Products detailed new PMTA review data and process changes at the 2026 FDLI conference. Pending PMTAs fell from about 450,000 at the start of 2025 to 135,000 by September 2026. CTP also discussed its 180-day review goal, current sPMTA pilot, alternate-supplier planning, more than 50,300 pending SE reports, and lessons from the nicotine pouch pilot already being applied to ENDS review.
Regulations
Oct.07
German Bundestag Passes Tobacco Tax Hikes: Vape Liquid Duty to Reach €0.44/ml, Heated Tobacco Taxes to Rise and Cigarettes Seen Near €12 a Pack
German Bundestag Passes Tobacco Tax Hikes: Vape Liquid Duty to Reach €0.44/ml, Heated Tobacco Taxes to Rise and Cigarettes Seen Near €12 a Pack
Germany's Bundestag passed amendments to the Tobacco Tax Act on October 15, 2026, setting out annual excise tax increases from 2027 through 2030 for e-cigarette liquids, heated tobacco, cigarettes and other tobacco products. Under the Finance Committee's amended bill, duty on qualifying e-liquids will rise from €0.32/ml in 2026 to €0.44/ml in 2030, an increase of 37.5%. Heated tobacco will retain its tax calculation based on 80% of the corresponding cigarette excise duty. The average price of a 20-cigarette pack is projected to approach €12 by 2030, with some brands potentially reaching €14. The legislation is projected to generate approximately €11.8 billion in additional tax revenue over four years and remains subject to further legislative procedures.
Regulations
Oct.19
Philippines Mandates Safety Certification for Nicotine Pouches, Gives Industry 12 Months to Comply
Philippines Mandates Safety Certification for Nicotine Pouches, Gives Industry 12 Months to Comply
The Philippines Department of Trade and Industry has placed nicotine pouches under mandatory product certification through Department Administrative Order No. 26-07, Series of 2026. Nicotine pouches must obtain a Philippine Standard, or PS, license before they can be manufactured, imported, packed, distributed or sold in the country. The regime requires testing for nicotine content, pH and water activity, while packaging must disclose nicotine strength, ingredients, allergens, batch information, the PS certification mark and prescribed health warnings. Existing market participants have a 12-month transition period to comply.
Regulations
Oct.12
2Firsts On-Site | PMI Brings IQOS, ZYN, VEEV and Marlboro Together at Its “Boulevard” at InterTabac 2026
2Firsts On-Site | PMI Brings IQOS, ZYN, VEEV and Marlboro Together at Its “Boulevard” at InterTabac 2026
At InterTabac 2026 in Dortmund, PMI is presenting multiple brands and products along “The PMI Boulevard,” including IQOS, ZYN, VEEV and Marlboro. On-site images captured by 2Firsts show dedicated spaces including the IQOS Boutique, ZYN Café, PMI Gallery and Marlboro Office
Market
Sep.16 by 2Firsts Perspectives