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Key Points
- JTI's PERLZ uses a fully dissolvable sublingual nicotine pearl format, unlike conventional nicotine pouches that must be removed after use.
- The range offers Mint and Berry flavors at concentrations of 1mg/g and 2mg/g, containing approximately 0.3mg and 0.5mg of nicotine per pearl, respectively.
- Haypp listed four 30-pearl dispensers on July 31 and added three 10-pearl sachet products on August 17, alongside a sachet mixpack.
- The 30-pearl dispenser retails for £6.50 and the 10-pearl sachet for £2.50. The multi-layer pearls are advertised to release nicotine for up to approximately 12 minutes.
2Firsts
October 12, 2026
According to product information published by UK nicotine retailer Haypp on July 31, 2026, Japan Tobacco International (JTI) has introduced PERLZ fully dissolvable nicotine pearls in the UK. The initial range comprised four 30-pearl dispenser products in Mint and Berry flavors, each available at nicotine concentrations of 1mg/g and 2mg/g. Three 10-pearl sachet products followed on August 17.
PERLZ uses a multi-layer dissolvable structure designed for placement under the tongue. The tobacco-free, sugar-free pearls dissolve completely, with a claimed nicotine-release duration of up to approximately 12 minutes.
Multi-Layer Pearls Contain Approximately 0.3mg or 0.5mg of Nicotine Each
PERLZ consists of small spherical oral nicotine products placed under the tongue, where they gradually dissolve and release nicotine and flavor.
According to Haypp, the pearls use a multi-layer structure intended to provide gradual nicotine release. Unlike conventional nicotine pouches, PERLZ dissolves fully during use, leaving no pouch material to remove.
The range is available at two nicotine concentrations:
1mg/g: Approximately 0.3mg of nicotine per pearl.
2mg/g: Approximately 0.5mg of nicotine per pearl.
Both concentrations are available in Mint and Berry flavors.
The Berry variant combines strawberry, raspberry, blackberry and blueberry flavor notes. Haypp positions PERLZ within its lower-strength oral nicotine assortment.
The products are tobacco-free and sugar-free, with a claimed nicotine-release duration of up to approximately 12 minutes.
Four 30-Pearl Dispensers and Three 10-Pearl Sachet Variants
PERLZ is available in two packaging formats in the UK: a 30-pearl dispenser and a 10-pearl sachet.
The dispenser is a reusable plastic container equipped with a safety lock. It is available in all four flavor-and-strength combinations.
The sachet format contains 10 pearls and is available in Mint 1mg/g, Mint 2mg/g and Berry 2mg/g.
| Flavor and Strength | 30-Pearl Dispenser | 10-Pearl Sachet |
|---|---|---|
| Mint 1mg/g | Available | Available |
| Mint 2mg/g | Available | Available |
| Berry 1mg/g | Available | — |
| Berry 2mg/g | Available | Available |
Haypp also offers a PERLZ Sachet Mixpack containing one sachet each of Mint 1mg/g, Mint 2mg/g and Berry 2mg/g.
The retailer lists eight PERLZ product entries in total: four dispenser variants, three individual sachet products and one sachet mixpack.
July Dispenser Listings Followed by August Sachet Expansion
Haypp's product records show a publication date of July 31, 2026, for the four 30-pearl dispenser variants.
A sachet mixpack listing appeared on August 13, followed by the three individual 10-pearl sachet listings on August 17.
Current UK retail prices are:
| Format | Quantity | Haypp UK Price | Approximate Price per Pearl |
|---|---|---|---|
| Dispenser | 30 pearls | £6.50 | £0.217 |
| Sachet | 10 pearls | £2.50 | £0.25 |
The dispenser format carries a lower price per pearl than the sachet format.
The PERLZ Sachet Mixpack is listed separately with promotional pricing on Haypp.
Product Specifications
| Parameter | PERLZ Nicotine Pearls |
|---|---|
| Manufacturer | JTI |
| Brand | PERLZ |
| Category | Fully dissolvable oral nicotine pearls |
| Usage Position | Sublingual |
| Structure | Multi-layer dissolvable pearl |
| Labeled Concentrations | 1mg/g; 2mg/g |
| Nicotine per Pearl | Approximately 0.3mg; 0.5mg |
| Flavors | Mint; Berry |
| Dispenser Lineup | Mint 1mg/g; Mint 2mg/g; Berry 1mg/g; Berry 2mg/g |
| Sachet Lineup | Mint 1mg/g; Mint 2mg/g; Berry 2mg/g |
| Dispenser | 30 pearls; reusable container with safety lock |
| Sachet | 10 pearls |
| Mixpack | One sachet each of three available sachet variants |
| Dissolution | Fully dissolvable |
| Claimed Nicotine Release | Up to approximately 12 minutes |
| Tobacco | Tobacco-free |
| Sugar | Sugar-free |
| Dispenser Price | £6.50 |
| Sachet Price | £2.50 |
| Initial Retail Listing Date | July 31, 2026 |
| Sachet Listing Date | August 17, 2026 |
| UK Retail Channel | Haypp UK |
Industry Perspective
JTI already operates in the nicotine pouch category through Nordic Spirit. PERLZ extends its oral nicotine portfolio into a fully dissolvable sublingual format.
Each pearl contains approximately 0.3mg to 0.5mg of nicotine, below the per-unit nicotine content of many conventional nicotine pouches marketed at several milligrams per pouch. Differences in product formulation and delivery mean that labeled nicotine content alone does not establish equivalent nicotine absorption.
The initial 30-pearl dispenser range was followed by smaller 10-pearl sachets and a mixed-format retail bundle, adding pack-size and price options to the PERLZ portfolio.
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Cover image source: PERLZ product images, via Haypp UK
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