Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies

Market by 2FIRSTS
Sep.04.2024
Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
2Firsts survey reveals new disposable e-cigarette products claiming up to 40,000 puffs, intensifying competition in the US market.

Recently, a survey by 2Firsts found that multiple new disposable e-cigarette products such as Pillow Talk IC40000, Olit Hookalit 40000, Uwell Viscore S40000, and iJOY Bar SD40000 have been launched, all claiming to offer up to 40000 puffs. As we enter the final quarter of 2024, the competition in the American e-cigarette market surrounding puff counts shows no signs of stopping.

 

Disposable e-cigarette sales growing trend in the U.S. market:

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Mapping | 2 Firsts

 

First half of 2023: 8000 people.

Second half of 2023: 10,000 people.

First half of 2024: 20,000 people.

Mid-2024: 30,000 people.

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Product reviews posted by users on the vapesourcing website.

 

In August 2024, 40,000 units of disposable e-cigarette products were also gradually being introduced on distributor websites in the United States. Licensed e-cigarette manufacturers professionals stated:

 

Many manufacturers have started producing products with a capacity of 40,000 units, and soon there will be products with a capacity of 50,000 units available as well.

 

Based on current trends, it is expected that a product line of 50,000 units will launch in the US market in October of this year.

 

Two prominent outlets conducted an investigation into the development of oversized e-cigarettes in the United States in April, exploring why manufacturers are producing "giant" products. For more details, please click to read the article.

 

New $40,000 disposable product launched in the United States

 

As of September 4th, 2Firsts compiled product parameters from multiple American online e-cigarette retailers and wholesalers, organizing information on 40,000 e-cigarette products currently displayed or soon to be released. The main parameters of these products were introduced in the following list according to the product release date on the websites.

 

Pillow Talk IC40000

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Source of the image | vapesourcing official website

 

Product features:

  • Number of inhalations: Approximately 40,000 times.
  • E-liquid content: Pre-filled with 20 milliliters.
  • Nicotine content: 50mg
  • Battery capacity: 700mAh
  • Charging: Supports USB Type-C charging.
  • Price: $18.49
  • Function: Ice control (no ice/low ice/medium ice/release ice)
Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Product reviews posted by users on the vapesourcing website.

 

In addition, the Pillow Talk IC40000 also features a side display screen that shows product battery/e-liquid levels and allows users to adjust the product's temperature by touch.

 

Olit Hookalit 40,000

 

Product features:

  • Suction quantity:
  • MTL mode (Mouth to Lung): approximately 40,000 times.
  • DL mode (Direct Lung): about 20,000 times.
  • E-liquid content: Pre-filled with 40 milliliters.
  • Nicotine content: 0.35%
  • Battery capacity: 1300mAh
  • Charging: Supports USB Type-C charging.
  • Price: $17.99
  • Function: The digital display screen can show the battery/e-liquid levels.
Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Image source | Official website of vapesourcing

 

Uwell Viscore S40000

 

Product Features:
- Number of puffs:
 - Standard mode (25W): 40,000 puffs
 - Boost mode (40W): 25,000 puffs
- E-liquid capacity: Pre-filled 30 milliliters
- Nicotine content: 50 milligrams
- Battery capacity: 1000mAh
- Charging: Supports USB Type-C charging
- Price: $17.99 USD
- Functions: Screen displays e-liquid level, battery power, and puffing mode

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Image source | vapesourcing official website

 

Uwell Viscore S40000

 

Product Features:
- Number of puffs:
 - Standard mode (25W): 40,000 puffs
 - Boost mode (40W): 25,000 puffs
- E-liquid capacity: Pre-filled 30 milliliters
- Nicotine content: 50 milligrams
- Battery capacity: 1000mAh
- Charging: Supports USB Type-C charging
- Price: $17.99 USD
- Functions: Screen displays e-liquid level, battery power, and puffing mode
 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Image source | Vapesourcing official website

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

German Customs Seize 115,800 Vapes in €1.4 Million Tax Case
German Customs Seize 115,800 Vapes in €1.4 Million Tax Case
Germany's Magdeburg Main Customs Office seized 115,800 untaxed e-cigarettes containing a combined 4.366 million mL of e-liquid during four truck inspections between August 10 and September 4, 2026. The seizures prevented an estimated €1.397 million in tax losses and set a record for the customs office's jurisdiction. Criminal proceedings have been initiated against four truck drivers. The case follows a separate German investigation involving more than 7.6 million illicit vapes and an estimated €33.3 million in excise-tax losses.
Enforcement
Oct.13
Italy Proposes Earlier Vape and HTP Tax Hikes, New Rules for E-Liquid Pricing, Exclusive Deals and Distribution
Italy Proposes Earlier Vape and HTP Tax Hikes, New Rules for E-Liquid Pricing, Exclusive Deals and Distribution
Italy's proposed 2027–2029 budget would bring forward scheduled tax increases for e-cigarette liquids and heated tobacco products from January 1, 2028, to July 1, 2027. The consumption tax coefficient for nicotine-containing e-liquids would rise from 20% to 22%, that for nicotine-free liquids and applicable flavorings from 15% to 17%, and the heated-tobacco coefficient from 41% to 42%. The bill would also introduce official retail price schedules for e-liquids, restrict exclusive agreements between retailers and suppliers, and limit single-brand-dominated displays, sales incentives and bundled offers. Importing, authorized warehousing and retailer sourcing arrangements would also change. The proposals remain subject to parliamentary approval and subsequent implementing regulations.
Regulations
Nov.04
Pennsylvania Vape Directory Enforcement Starts Oct. 19, Barring Retail Sales of Unlisted Products
Pennsylvania Vape Directory Enforcement Starts Oct. 19, Barring Retail Sales of Unlisted Products
Pennsylvania's Act 57 vape directory regime will reach the end of its 120-day inventory transition period on Oct. 19. Nicotine-containing e-cigarettes intended for retail sale in the state that are not listed on the Attorney General's ENDS directory will then be barred from retail sale and treated as contraband subject to seizure, forfeiture and destruction. Manufacturers face annual product certification, brand- and style-based fees and a minimum $50,000 surety bond, while retailers and wholesalers must source through licensed channels and monitor the directory.
Regulations
Oct.08
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
Former BAT global content lead Andy Parton has left the company and launched Destreza, a London-based AI-native marketing consultancy. Parton previously worked across BAT's New Category brands Vuse, Velo and glo and had also served as Global Brand Lead for Vuse Go. Destreza says it will advise consumer businesses on AI in brand strategy, operating models, capability and agency configuration, using specialist AI agents to support research, strategy and creative development. BAT reported £3.621 billion in New Category revenue in 2025.
Sep.22
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
The Irish presidency of the Council of the European Union is using bilateral talks to push the bloc’s Tobacco Taxation Directive toward a political agreement in November. According to Law360, citing an EU official, Sweden is unwilling to accept a minimum excise threshold above €20 per kilogram for nicotine pouches. Council negotiations have already lowered the European Commission’s original proposal, but a May 2026 presidency compromise still set the minimum at 10% of the tax-inclusive retail price or €30 per kilogram in 2028-29, with higher levels later.
Market
Sep.17 by 2Firsts Perspectives
FDA Appoints Former Tobacco Enforcement Deputy Jessica Zeller as Director as Agency Weighs PMTA Framework Changes
FDA Appoints Former Tobacco Enforcement Deputy Jessica Zeller as Director as Agency Weighs PMTA Framework Changes
The U.S. Food and Drug Administration (FDA) has named Jessica Zeller director of the Center for Tobacco Products' (CTP) Office of Compliance and Enforcement (OCE), effective November 1, 2026. Zeller, the office's inaugural deputy director, returns from medical device manufacturer Edwards Lifesciences with more than 20 years of regulatory and legal experience. The appointment follows CTP leadership changes and adjustments to tobacco regulation. Bret Koplow became permanent CTP director in September; the FDA revised enforcement priorities for unauthorized e-cigarettes and nicotine pouches in May and announced faster PMTA review procedures. On September 28, the agency said it would evaluate changes to the existing PMTA regulatory framework, including potential rulemaking to replace it.
FDA
Oct.20 by 2Firsts Perspectives