TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery

2Firsts Events by 2FIRSTS, edited by Sophia Lv
Jan.31.2024
TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
The Total Product Expo 24, one of the largest tobacco exhibitions in the Americas, will take place in Las Vegas from January 31 to February 2, 2024.

The Total Product Expo 24, a tobacco exhibition in the United States, is set to take place in Las Vegas, Nevada from January 31st to February 2nd, 2024. The 2FIRSTS team has already arrived in Las Vegas to engage in on-site interactions with key brands and distributors.

 

TPE, one of the largest tobacco exhibitions in the United States and the entire Americas, is held annually at the Las Vegas Convention Center. It has successfully been held for 23 editions. TPE serves as a barometer for the development of the tobacco sales industry in the Americas, reflecting new trends in the North American tobacco industry. The exhibition showcases a wide range of products including e-cigarettes, cigarettes, cigars, smoking accessories, tobacco leaves, and flavorings for smoking.

 

According to official data, this exhibition is expected to attract nearly 700 companies to participate. 2FIRSTS analysis reveals that there are over 200 companies involved in the vape industry. Among them, there are more than 100 brand manufacturers and over 30 retailers.

 

On the morning of January 30th, the 2FIRSTS team arrived at the exhibition venue a day in advance. The on-site images are shown below:

 

TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
Exterior view of the exhibition venue, various product posters are posted on the curtain wall | Image source: 2FIRSTS

 

TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
TPE indoor environment|Image source: 2FIRSTS

 

 

TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
FDA CTP Booth | Image Source: 2FIRSTS

 

TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
FLONQ booth | Image source: 2FIRSTS

 

TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
VOZOL booth|Image source: 2FIRSTS

 

TPE24: Exclusive Preview of the Exhibition Site | Live Photo Gallery
ELUX booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
RabBeats booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
SMISS booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
OLIT booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
MOTI booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
Chillax booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
FREEMAX booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
SKE booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
OXVA booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
IGET booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
GEEKVAPE booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
Tyson Vape booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
PURA booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
Off-stamp booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
FUME booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
SMOK booth | Image source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
ELF e-liquid booth | Image Source: 2FIRSTS

 

TPE24即将开幕 展会现场抢先看|现场图集
ICEWAVE booth | Image Source: 2FIRSTS

 

After the end of the exhibition, 2FIRSTS will be hosting a deep sharing event on TPE and the American market on February 6th. During this event, 2FIRSTS' Global Executive Editor-in-Chief, Yuna Hou, and the American team will share the latest discoveries from the exhibition and delve into topics such as product trends and policy direction in the United States. For more information and registration, please scan the QR code below to contact 2FIRSTS staff members.

 

美国FDA烟草中心将参加TPE24烟草展 展位设在电子烟展台集中区

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain's cigarette volumes declined 5.2% year over year in August 2026, according to government data cited by UBS and reported by Investing.com on October 7. British American Tobacco's volumes fell 14.5%, followed by Imperial Brands at 8.8%, Philip Morris International at 6.6% and Japan Tobacco at 4.6%. JTI was the only one of the four companies to gain cigarette market share, rising six basis points to 26.7%. In France, official customs data showed an unadjusted 3.7% decline in cigarette deliveries. Adjusting for the difference in delivery days produces a decline of approximately 8.3%, consistent with the UBS figure. The bank also estimated the earnings exposure of major tobacco companies to both markets.
Market
Oct.13
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
Philip Morris International's IQOS has extended its partnership with electronic-music event brand ZAMNA to Spain, setting up a House of IQOS at ZAMNA Madrid. Vogue España and Time Out Madrid subsequently published branded content clearly labeled as collaborations with IQOS. PMI has also expanded its company-owned IQOS boutique network in Spain to seven cities this year. The company says IQOS's adjusted heated-tobacco market share in Europe reached 12.6% in the first quarter of 2026, with Spain among its stronger-performing European markets.
Sep.20
Germany's Four-Year Tobacco Tax Plan Heads to Parliament as BAT, JTI and PMI Push for Changes
Germany's Four-Year Tobacco Tax Plan Heads to Parliament as BAT, JTI and PMI Push for Changes
Germany's parliament is scheduled to hold a first reading of amendments to the Tobacco Tax Act on September 24. The government plans annual tax increases from 2027 through 2030 covering cigarettes, heated tobacco, vaping liquids and other categories. It expects the reform to generate €756 million in additional revenue in 2027, rising to €3.589 billion in additional annual revenue by 2030. Ahead of the parliamentary debate, the German Association of the Tobacco Industry and Novel Products, or BVTE, launched the "Tabaksteuer mit Augenmaß" campaign backed by BAT, JTI, Philip Morris, Reemtsma and wholesale and retail groups.
Sep.23
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Philip Morris Japan launched its fourth confirmed nationwide convenience-store discount campaign for IQOS ILUMA i devices in 2026 on October 26, cutting three models by as much as ¥2,000, or about $12.70. The campaign began one day after JT ended a promotion that reduced Ploom AURA to ¥1,480, or about $9.40. JT says Ploom's share of Japan's heated-products category rose from 10.9% in January 2024 to 18.3% in June 2026, a gain of 7.4 percentage points, while PMI says IQOS still held about 68% category share in the third quarter. At the same time, Japan's two-stage heated-tobacco tax adjustment has pushed stick prices higher, leaving device discounts as an increasingly important tool for lowering the upfront cost of customer acquisition.
Market
Oct.28
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Special Report | How Capital Is Reassessing the Global Tobacco and Modern Nicotine Industry: Lessons from a New York Forum
Capital is reassessing the global tobacco and modern nicotine industry as heated tobacco, vaping and nicotine pouches reshape demand, profitability and regulation. At the 2026 New Approaches Summit in New York, investors and analysts examined whether smoke-free growth can sustain earnings, how regulation shapes startup value, and whether shareholder engagement can be more effective than divestment. The debate points to a broader shift: tobacco transition is increasingly becoming a capital-allocation, governance and valuation question.
Capital Markets
Oct.05