UK health organization calls for disposable e-cigarette tax

Feb.20.2023
UK health organization calls for disposable e-cigarette tax
ASH calls for disposable e-cigarette tax increase in government budget to deter children from using harmful products.

The UK’s Action on Smoking and Health (ASH) organization has stated that as a first step, the government needs to increase the consumption tax on disposable e-cigarettes in the March 15th budget. This will immediately reduce the affordability of these products, which are the most popular e-cigarettes among children and can currently be purchased for less than £5.


It continued, "By adding a £4 consumption tax to each disposable e-cigarette, its price would reach the same level as the cheapest reusable e-cigarette, while still being cheaper than the most harmful cigarette products. This would make it difficult for children to afford disposable e-cigarettes and prevent adults from using these environmentally damaging products.


Deborah Arnott, CEO of health charity organization ASH, has stated that smoking is more harmful than using e-cigarettes and remains the biggest threat to children's health. However, she noted that using e-cigarettes is not risk-free. With the recent increase in the number of children using e-cigarettes, Arnott emphasized the urgent need for the government to take action and strengthen regulation and enforcement.


Minors primarily use e-cigarettes as cheap disposable items that can be purchased for less than £5. In the March budget proposal, implementing a specific tax on these disposable e-cigarettes can quickly reduce their affordability. This simple step would decrease the usage of e-cigarettes among children and reduce the amount of e-cigarettes being thrown into landfills.


In response to the needs of schools, educational authorities, and parents, ASH has announced that it is collaborating with Sheffield City Council to develop resources for schools. These include an animated short film to be broadcast here, as well as posters, classroom presentations, teacher toolkits, and electronic flyers for parents and caregivers.


Greg Fell, Director of Public Health in Sheffield, stated that "e-cigarettes can help adult smokers quit smoking, but if you do not smoke, you should not start using e-cigarettes. We need to continue to make every effort to prevent young people from smoking, but we also do not want them to start using e-cigarettes.


Sheffield is partnering with ASH to provide comprehensive information and advice on how to prevent minors from vaping in response to the demands of parents and teachers. However, despite the importance of education, more work needs to be done, as education alone is not enough. This is why I am urging the government to implement ASH's recommendations for stricter regulation and enforcement of e-cigarettes.


But there's more to it than just this.


The ASH policy briefing suggested a comprehensive approach to reducing teenage use of e-cigarettes while also not harming adult smokers using e-cigarettes to quit smoking, as recommended by health organizations such as NICE and the Royal College of Physicians.


ASH's main recommendations include:


The usage of cartoon characters and bright colors on packaging is prohibited.


Product names or descriptions related to candy or sweets are prohibited (for example, gummy bears).


The design of electronic cigarettes that emit light, resembling glow sticks, has been prohibited. These e-cigarettes were able to be used in the dark.


Using the MHRA e-cigarette notification fee provides better funding for law enforcement.


Demand to place e-cigarettes behind the counter.


Any person who appears to be under the age of 25 must undergo age verification in the store.


The distribution of free samples is prohibited. This is currently legal for people of all ages.


John Herriman, CEO of the Chartered Trading Standards Institute in the UK, has expressed full support for these proposals to ensure that local trade standards teams receive sufficient funding to tackle the growing problem of non-compliant pod sales and concerns related to supplying young people.


Trade standards play a crucial role in both the education of businesses and the enforcement of laws. However, there is currently a situation of disorder where any commercial retailer can sell pods, and examples we've received from all over the country show that retailers often violate the law. This cannot continue – we believe that introducing a registration program for businesses selling pods will help our trade standards team have a clearer understanding of the list of businesses that can legally sell pods in the local area, and to enforce clear penalties for any violators.


ASH: Disposables' Regulation Should be Strengthened, According to References.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-founded online nicotine pouch retailer GotPouches has completed the localization of its U.S. operations under UpNorth Retail LLC, with corporate operations in Franklin, Tennessee, domestic fulfillment from Nashville and U.S.-based customer support. The company says its catalog covers more than 20 nicotine pouch brands and it currently serves customers in more than 25 U.S. states.
Sep.18
AIR Q3 Sales Rise 11%, but New Products Generate Just $2.1 Million in Nine Months as U.S. Vape Push Awaits FDA Review
AIR Q3 Sales Rise 11%, but New Products Generate Just $2.1 Million in Nine Months as U.S. Vape Push Awaits FDA Review
AIR Global PLC (NASDAQ: AIIR), a producer of flavored shisha tobacco and next-generation nicotine products, reported an 11.1% increase in third-quarter 2026 revenue to $99.8 million and a 7.7% rise in adjusted EBITDA to $30.9 million. Revenue for the first nine months increased 6.0% to $306.7 million, but the company posted a $74.2 million net loss, affected by listing-related expenses and other costs. Its New Growth Categories (NGC) business generated $2.1 million in nine-month revenue and an adjusted EBITDA loss of $10.8 million. AIR maintained its 2026 revenue growth guidance of 4%–6%, while lowering its capital expenditure outlook and raising its year-end leverage forecast from approximately 2.1 times to 2.5 times. The company has submitted a U.S. PMTA for its Crown Switch pod vape, with future contributions from new products dependent on regulatory progress and commercialization.
Capital Markets
Nov.13
Product | OXVA Introduces XLIM PRO 4 With Liquid-Level Anti-Burn Technology and Dedicated Pods
Product | OXVA Introduces XLIM PRO 4 With Liquid-Level Anti-Burn Technology and Dedicated Pods
Vaping brand OXVA introduced the XLIM PRO 4 refillable pod system in October 2026, featuring Anti-Burn Tech (ABT) based on smart e-liquid-level detection. The system can issue refill alerts and stop power output when e-liquid levels become too low. ABT requires the XLIM PRO 4 device and a dedicated XLIM ABT cartridge. Standard XLIM pods remain compatible but do not support ABT protection. OXVA previously introduced temperature-based anti-burn technology in the XLIM Pro 2 DNA, developed with Evolv. The new device features a 1,800mAh battery, 5–30W output and a 0.98-inch HD color screen. OXVA's official store lists the device at $37.90 and dedicated ABT replacement cartridges at $12.99. Independent testing confirmed the low-liquid protection response but recorded varying cartridge lifespans.
product
Oct.30
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives
JAMA Study: U.S. Vape Directories Fail to Sustainably Curb Unlisted Sales as Product Shifts May Redistribute Brand Share 2Firsts Recommended
JAMA Study: U.S. Vape Directories Fail to Sustainably Curb Unlisted Sales as Product Shifts May Redistribute Brand Share 2Firsts Recommended
A study by CDC Foundation researchers found no sustained decline in e-cigarette sales across Alabama, Oklahoma and Louisiana, the first three U.S. states to implement e-cigarette directory laws. Louisiana initially saw a significant sales decline, followed by a rebound and a persistent reduction in product availability. Sales also shifted from nontobacco-flavored disposables toward prefilled cartridges, with Vuse Alto driving much of the increase in menthol cartridges. By April 2025, unlisted products still accounted for more than half of e-cigarette nicotine sales in all three states.
Sep.18
Japanese Addiction Psychiatrist Says Complete Abstinence Is Not Always the Goal of Harm Reduction | 2Firsts Interview
Japanese Addiction Psychiatrist Says Complete Abstinence Is Not Always the Goal of Harm Reduction | 2Firsts Interview
Complete abstinence is not always the goal of addiction treatment under a harm-reduction approach, Japanese psychiatrist Tomohiro Shirasaka told 2Firsts in Manila. In the interview, he discussed patients' quality of life, Japan's shift towards heated tobacco products, and the challenges of quitting smoking for people with mental illness. Drawing on addiction treatment work in the Philippines, he advocated support rather than punishment and questioned whether fear-based health warnings effectively address the reasons people continue smoking.
Nov.10