US Report: Americans Discard 500,000 Disposable E-Cigarettes Daily, Nearly $100 Million Lost Annually

Jul.17.2025
US Report: Americans Discard 500,000 Disposable E-Cigarettes Daily, Nearly $100 Million Lost Annually
A PIRG report shows Americans throw away nearly 500,000 disposable e-cigarettes daily, or 5.7 every second. The devices, made of non-recyclable plastic and containing toxins, harm the environment and cause $95 million in annual waste facility fire damages. Some states have banned sales, but experts urge a nationwide ban.

Key Points:

 

·In the United States, nearly 500,000 disposable e-cigarettes are thrown away every day, which equates to 5.7 per second. 

 

·These disposable e-cigarettes contain nicotine and heavy metals, and their plastic casings are difficult to degrade. 

 

·The lithium-ion batteries in disposable e-cigarettes can potentially cause fires at waste facilities. 

 

·Sales have significantly decreased in California and Massachusetts after the ban on flavored e-cigarettes.

 


【2Firsts News Flash】According to a report by Fast Company on July 16th, the U.S. Public Interest Research Group (PIRG) analyzed data from 2023 and concluded that Americans are throwing away nearly 500,000 disposable e-cigarettes per day, which is equivalent to about 5.7 per second. In 2022, PIRG recorded that Americans were disposing of 4.5 disposable e-cigarettes per second.

 

Lucas Gutterman, Director of the "Long-lasting Design" campaign at PIRG, stated that disposable e-cigarettes are a particularly harmful form of pollution for several reasons. Firstly, these devices contain nicotine, a toxic chemical that can leach into water and soil, causing harm to wildlife and ecosystems. They are also made of non-recyclable plastic, which can spread toxins and microplastics into the environment.

 

An increasing number of disposable e-cigarettes are now equipped with digital device functions, including screens that display animations, built-in speakers for playing music or games. This means that all of these disposables fall under electronic waste, so every time a disposable e-cigarette is thrown away, it's like "throwing away a mini computer after just a few days of use," Gutman said.

 

The lithium-ion batteries in disposable e-cigarettes are made using key minerals that need to be mined. Laptops, cell phones, and electric cars also use lithium-ion batteries. According to data from the American PIRG, the lithium used in the batteries of disposable e-cigarettes sold each year weighs nearly 30 tons, equivalent to the amount of lithium needed to manufacture 3350 electric car batteries.

 

When disposable e-cigarettes are thrown into trash bins and taken to recycling and waste treatment facilities, the lithium-ion batteries in these devices could potentially cause fires as they may get jammed and crushed by machinery. The report estimates that disposable e-cigarettes lead to waste treatment facility fires causing $95 million in damages each year.

 

When disposable e-cigarettes are not disposed of properly in designated facilities, they directly contribute to environmental pollution. If a disposable e-cigarette is littered on the street, it may end up reaching the sewer system, flowing through streams and rivers, eventually entering the ocean or coastal areas. It is foreseeable that disposable e-cigarettes have become one of the primary sources of beach pollution: according to data from the Surfrider Foundation, the number of e-cigarettes collected by volunteers during beach clean-ups has increased by 150% from 2021 to 2024.

 

The disposable e-cigarette is a serious threat, according to Kelsey Lamp, Director of Marine Affairs at the Center for Environmental Research and Policy in the United States, because they combine three types of waste in one product.

 

“They are hazardous waste because they contain nicotine and heavy metals; they are electronic waste, with batteries and circuits; they are plastic waste that never degrades.”

 

Research shows that e-cigarette liquid decreases the hatching success rate of fish eggs and leads to other impacts such as DNA damage. Additionally, the plastic casing can carry toxins and break down into microplastics.

 

Some states are taking action against disposable e-cigarettes. California banned the sale of flavored tobacco products, resulting in a 52% decrease in disposable e-cigarette sales. Massachusetts also banned the sale of flavored e-cigarettes, leading to a 74% drop in disposable e-cigarette sales. However, the Campaign for Tobacco-Free Kids and U.S. PIRG are urging lawmakers to take further action and ban disposable e-cigarettes nationwide.

 

“We will not directly dump 30 tons of lithium into the ocean. We will not pour thousands of pounds of nicotine into waterways. However, we are doing just that by allowing disposable e-cigarettes to pollute our waterways. Our oceans are already under pressure from rising temperatures, overfishing, and land pollution. We cannot add to this preventable source of toxic waste.”

 

Landi said.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts On-Site | CTIHK Showcases Nicotine Pouches, Heated Tobacco and Chinese Cigars at InterTabac 2026
2Firsts On-Site | CTIHK Showcases Nicotine Pouches, Heated Tobacco and Chinese Cigars at InterTabac 2026
At InterTabac 2026 in Dortmund, China Tobacco International (HK) Company Limited (CTIHK) is exhibiting across two separate booths in Hall 5 and Hall 4. Products observed by 2Firsts include heated tobacco products, nicotine pouches, Chinese cigars and tobacco leaf. Nicotine pouch products on display include TOOP, Shuangxi and Ashima.
Market
Sep.16
Vape Manufacturer Ispire Expands Malaysia Operations, Negotiates Southeast Asia OEM Deal as Nicotine Pouch and US Age-Gating Businesses Develop
Vape Manufacturer Ispire Expands Malaysia Operations, Negotiates Southeast Asia OEM Deal as Nicotine Pouch and US Age-Gating Businesses Develop
US-listed vaping technology and manufacturing company Ispire Technology reported fiscal first-quarter 2027 revenue of $27.5 million on November 9, 2026, down 9.3% year over year but up 3.2% sequentially. Gross margin recovered to 16.2%, while its net loss widened to $6.4 million from $3.3 million a year earlier. Management attributed the sales decline primarily to tighter European vaping regulation and reduced distributor orders. Ispire is expanding manufacturing in Malaysia and negotiating an OEM/ODM agreement with a Southeast Asian vaping brand, with an announcement anticipated in January 2027. The company estimates that Malaysian manufacturing offers an approximately 25% US tariff advantage over China-based production. However, it continues to purchase products from Shenzhen Yi Jia Technology Co., Ltd., a manufacturer controlled by its chairman, and reported $52 million in non-current related-party payables at September 30.
company
Nov.11 by 2Firsts Perspectives
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24
Russia Expands Temporary Administration of JTI Assets in Second Round: From Four to All Seven Russian Entities, With Approximately $9.5 Billion in Related Assets
Russia Expands Temporary Administration of JTI Assets in Second Round: From Four to All Seven Russian Entities, With Approximately $9.5 Billion in Related Assets
Japan Tobacco Inc. (JT) confirmed on November 9, 2026, that all seven of its Russian entities had been placed under temporary administration after a second presidential decree added three companies to the four designated a day earlier. The additional entities are associated with importing, management, holdings and the former supply of Ploom heated-tobacco devices. JT disclosed approximately ¥1.5 trillion in Russian business-related assets as of September 30, including ¥360 billion in cash and deposits, and approximately ¥200 billion in liabilities. Under its revised FY2026 forecast, Russia accounts for about 25% of adjusted operating profit. JT said operations in Russia were continuing, while the financial impact remained under assessment.
company
Nov.09
Product | BAT Launches VELO WRKS Nicotine Pouches in Sweden, Introducing Dual-Compartment Cans With Two Flavours
Product | BAT Launches VELO WRKS Nicotine Pouches in Sweden, Introducing Dual-Compartment Cans With Two Flavours
British American Tobacco (BAT)'s VELO brand launched the VELO WRKS nicotine pouch range in Sweden on November 2, 2026. The initial release features three Dual Can variants, each containing two separate flavours in a dual-compartment container. Each can holds 20 slim pouches with 8mg of nicotine per pouch and retails for SEK 52.99. According to VELO, the first release, Drop 1, is limited to 75,000 cans and will remain available until February 2027 or while stocks last. VELO positions WRKS as a platform for testing new product concepts and has introduced an online consumer feedback survey. EU trademark records show BAT applied to register VELO WRKS in March 2026 under Class 34, covering nicotine pouches, e-cigarettes, heated tobacco products and other tobacco-related goods.
product
Nov.03
NAS 2026 | Former FDA Tobacco Chief Mitch Zeller Calls for Shift From “End Game” to “End State”
NAS 2026 | Former FDA Tobacco Chief Mitch Zeller Calls for Shift From “End Game” to “End State”
At the 2026 New Approaches Summit in New York, former FDA Center for Tobacco Products Director Mitch Zeller called for the tobacco harm reduction debate to shift from the traditional “end game” toward defining a desired “end state.” He also highlighted unresolved concerns around dual use, argued that biomarkers of exposure may be more meaningful than cigarettes-per-day in assessing risk reduction, and said nicotine misperceptions remain a major barrier to public health progress.
Sep.25