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Key points:
·The water pipe-style e-cigarettes with cartridge replacement design: Both AF 30K HYPERMAX ADVANCED and Al Fakher Mini 3K adopt a cartridge replacement design.
·Large suction design: AF 30K HYPERMAX ADVANCED uses a 2+10+10 design, claiming to have 30,000 suction ports.
·Flavor Selection: Two new products offer a choice of 45 and 38 flavors respectively, providing more options compared to conventional water pipe-style e-cigarettes.
·Market Strategy: AL FAKHER has simultaneously launched high-nicotine, low-strength and regular-nicotine, high-strength products to accurately cover different user groups; all products are already on the market in European regions.
【By 2Firsts】Recently, 2Firsts noticed that the e-cigarette brand AL FAKHER has launched two new water pipe-style e-cigarettes: AF 30K HYPERMAX ADVANCED and Al Fakher Mini 3K. Both products come with 30,000 puffs and 3,000 puffs respectively, and have already been released in the European market.
All utilize a reloadable design and offer a variety of flavor choices
2Firsts collected and organized the parameter information of AF 30K HYPERMAX ADVANCED and Al Fakher Mini 3K products, as shown in the following image.
From a technical standpoint, the AF 30K HYPERMAX ADVANCED is a multi-stage pod-based e-cigarette with a 2+10+10 design. It has a total e-liquid capacity of 22 milliliters and claims to be able to provide up to 30,000 puffs. This translates to approximately 1363 puffs per milliliter of e-liquid.
The nicotine concentration of the AF 30K HYPERMAX ADVANCED is 6mg/ml, with a battery capacity of 850mAh. The concentration and battery capacity are considered low-end in the water smoking-style e-cigarette market.
It is worth noting that in the "Latest Approved List of UK E-cigarette" released on July 9 by 2Firsts, multiple SKUs from the brand AL FAKHER were listed. These SKUs have a nicotine concentration of 6mg, with puff counts ranging from 5K to 30K, and primarily feature fruit/sweet flavors.
Al Fakher Mini 3K is a standard refillable pod-style e-cigarette with a nicotine concentration of 20mg/ml. Each pod has a capacity of 2 milliliters and can provide up to 3,000 puffs. Each millimeter of e-liquid can provide up to 1,500 puffs.
In addition, the battery capacity of the Al Fakher Mini 3K is 550mAh, which is relatively low.
The AF 30K HYPERMAX ADVANCED and Al Fakher Mini 3K products offer 45 and 38 flavors respectively, providing more flavor options compared to traditional water pipe-style e-cigarettes.
Equipped with two 10-milliliter pods, the products are labeled with QR codes for instructional videos
In June of this year, the AF 30K HYPERMAX ADVANCED was also showcased as a sample at the "Dubai e-cigarette expo sample sharing event" held by 2Firsts.
The AF 30K HYPERMAX ADVANCE e-cigarette kit consists of a main device and two 10ml pods, which need to be assembled by the user. The 2Firsts team assembled the product for the first time and then disassembled it for further examination. The product's structure is complex and difficult to disassemble after assembly, with a high level of difficulty in reassembly.
The packaging of the AF 30K Hypermax Advanced product includes a silicone mouthpiece that can be assembled for use. Additionally, there is a QR code sticker on the outside of the product packaging. The sticker contains information about the importer, and scanning the QR code allows users to view an instructional assembly video on YouTube.
In addition, the overall dimensions of the AF 30K HYPERMAX ADVANCED are larger, with its product height similar to that of the base model of the iPhone 14.
The European distributor website has been accessed
AAL FAKHER is a well-known traditional hookah brand from the United Arab Emirates. At a Dubai trade show in June, the head of its electronic hookah business told 2Firsts that AAL FAKHER's electronic hookah business is leveraging its traditional strengths in the Middle East, with its main markets currently focusing on the Middle East, Europe, and the Americas. Sales have been particularly strong in countries like Saudi Arabia, Iran, Iraq, and Egypt; while in European countries with a large Muslim population like Germany and France, AAL FAKHER has also gained high brand recognition thanks to its foundation in traditional hookah products.
Currently, the AF 30K HYPERMAX ADVANCED e-cigarette has landed on European vape retailer websites such as vapeverse and ninja-vape, with a selling price of approximately 11.45 British pounds.
The Al Fakher Mini 3K has also been launched on the UK e-cigarette distributor website vapesourcing. The device and pods are sold separately, with the device priced at around £4.99 and pods priced at £3.99 each. Each pod pack contains 2 pods.
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