According to Malaysian media Kosmo's report on April 8, LOST MARY has begun entering the Southeast Asian market, seeking to establish its brand in the Malaysian market and planning to expand its business to Sabah and Sarawak.
Carlson Leong, the Malaysia country manager of LOST MARY, explains that the company is committed to meeting the guidelines set by local regulatory authorities, which run parallel to the company's development efforts.
Lost Mary stated that Malaysia is one of the company's major markets in Southeast Asia, as the smoking rate in Malaysia is 22.5%. They believe that e-cigarettes, as an alternative to traditional tobacco products, can help address this issue. The company also mentioned that the e-cigarette business in Malaysia is showing promising growth trends and will provide more business opportunities in the local market, including tax contributions. The company also has business operations in the Philippines.
The company will continue to expand its business in Sabah and Sarawak this year, and this expansion plan will require support and investment from various aspects such as research and development, sales networks, and business partnerships.
LOST MARY stated that the company will continue to closely monitor the latest developments in government regulations to avoid unintentionally violating relevant industry rules. This way, the company will be able to adjust strategies in advance and plan future expansion plans.
LOST MARY is currently focusing on the potential market in this country and has begun expanding its business in the eastern region of Malaysia. They plan to establish connections with more business partners this year, all of which are reliable channels, and believe that relationships with distributors are key to the company's success.
LOST MARY stated that feedback is crucial for improving company products. Based on local feedback, the company will also consider introducing more categories of products to this market in order to meet a variety of user needs. Furthermore, they also aim to become the most popular e-cigarette brand in Malaysia.
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