According to a report by Otakuma on June 19th, Philip Morris Japan's new heated tobacco product "IQOS ILUMA i" will be released in three new colors: "IQOS ILUMA i Prime Aspen Green", "IQOS ILUMA i Leaf Green", and "IQOS ILUMA i One Leaf Green".
This product line will be available for purchase on June 19th at IQOS online stores and physical stores, and will also be sold in select duty-free shops at airports starting on July 3rd.
According to the company, the retail prices of the three new colors are as follows:
Retail price of "IQOS ILUMA i Prime Aspen Green" is 9980 yen (63.27 USD) including tax.
The "IQOS ILUMA in Leaf Green" is priced at 6980 Japanese Yen (44.25 US dollars) inclusive of taxes.
The IQOS ILUMA i One Leaf Green is priced at 3980 yen (approximately $25.23) including tax.
In addition, the new color accessories specially designed for the "IQOS ILUMA i" series and "IQOS ILUMA" series will be released starting from June 19th.
The national 7 IQOS physical stores in Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, and Fukuoka will all showcase demonstrations of new color products. Special candies and beverages will also be available for purchase at IQOS stores nationwide, with "Green Apple Soda" and "Matcha Butter Cake" being sold at six IQOS stores nationwide (Sapporo, Ginza, Umeda, Shinsaibashi, Hiroshima, Fukuoka). The IQOS Store in Nagoya only offers "Appletizer.
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